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Addressed to: the "Master in Foreign Trade and International Marketing" is intended for all those wishing to specialize in international trade and global marketing. Learning units: Globalization, Exporting, import and export documents, Incoterms, customs, import and export processes, transportation and international logistics, payment methods and documentary credits, international financing, foreign exchange markets, international contracts and export Department.
The purpose of these exercises is for the student to work on practical cases and try to solve them efficiently. Students with a bachelor's degree will receive a "Diploma of Master in Foreign Trade and International Marketing". Most companies spend a significant amount of time, money, and resources exhibiting at trade shows.
All too often, booth staffers show up underprepared to take advantage of a trade showa€™s unique opportunity: engaging face-to-face with their target audience.
This quick video infographic shows the power of trained Brand Ambassadors and Professional Engagers to communicate your message and bring your event program to life.
Rick Grubbs, our resident booth staff training guru, recommends 3 key engagement enhancements to kickstart meaningful in-booth conversations and help your exhibit program get better leads and results. Anyone walking past the exhibit has the potential to be the next big sale, but you will never know until you approach and engage the attendee in conversation.


Ita€™s much better to ask an open-ended question that requires a response other than yes or no.
If you have a wide range of products, it can be difficult to hone in on one solution as a value-prop opening.
Open-ended and broadly focused, a phrase like this can start the ball rolling wherever the attendee needs to take it. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante. Understandably, exhibit managers and executives expect their results to hold an equally significant return on their investment. One reason for this can stem from upper managementa€™s misunderstanding that the booth environment is categorically different from almost anything else the staff does on a day-to-day basis, requiring a distinct set of skills, a thorough grounding in their roles, and the tactics to be employed throughout the at-show experience.
And, at this point in the conversation, finding their need is far more important than showing them your entire portfolio of solutions. Pero el, trade marketing es mucho mas que eso, ya que supone un nuevo enfoque del fabricante para generar negocio consiguiendo que el canal de distribucion se ponga de su lado y colabore conjuntamente en beneficio mutuo, es decir, haciendo que sus productos sean atractivos para el canal. When the Professor has evaluated the exercise, the student will receive a message with the score and commentaries.


Yet, time and again, companies constrain their efforts by paying too little attention to the one element that is arguably the most critical to their success: their booth staff. For example, turn "Are you familiar with Company A?" into "How are you familiar with Company A?" This immediately transforms the conversation into a give-and-take that will greatly enhance your qualification process. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion. If the teacher believes the student has not reached the minimum level, he will guide in order to improve the quality of their exercises.



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