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As social media giants like Twitter and Facebook seek to improve their advertising platforms and options (and networks like Pinterest and Vine step up to offer advertising options), social advertising is an area that you should become a lot more familiar with. Below are some facts about social advertising that can help you start crafting your plan of attack. This is extremely helpful if you are only testing out the platform, promoting a specific product, or need to have campaigns running while you are out of the office.
One great thing about social advertising is the fact that it’s possible to target extremely specific audiences. One of the nice things about the paid social advertising market is that it’s not too terribly competitive yet. Because you are targeting audience demographics and interests, it’s important that your ad copy stands out, especially given the limited ad space on each platform. Even though most social networks allow you to promote different things through different strategies (e.g.
Just as the best ad copy possible, the best photo is crucial to getting clicks, likes, and engagement on your campaigns.
Finally, because your campaigns are shaped by user interests and demographics instead of keywords based on user search, there usually isn’t as much keyword research needed for paid social campaigns. For example, a florist wanting to advertise on Facebook should advertise not only for people interested in weddings, but also around prom and homecoming in their area.
No matter your industry or products, social advertising can help you grow your audience, increase sales, and boost online visibility. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them.
Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. I have been writing about free local online advertising for small business for years, but I have never had so many great resources to point you to.
There are a lot of directories available you should list your business on, not because people use them and will find your business, not to drive a lot of traffic to your business, but because the more times your business name, address, and phone number (called citations) appear across the web, the higher your rank on Google’s Directory will be. Citations and reviews are really the two keys to high rankings on Google’s local maps listing service. Reviews used to be kind of tough to get because a user had to have an username and password with the directory in order to write you one.
Nowadays most of the directories will let you log-in with your Facebook or Twitter account. Use your business name exactly and only as it appears on your business license (available at your town hall), or bank account DBA, don’t add any keywords to spice it up. Your name, address, phone number, website address, and email should be EXACTLY the same on all directories.
Work and hunt through the category section and make sure you pick the appropriate category.


Do a search for your phone number to see what directories your listed on, just type it into Google and hit search. Before you get started and I tell you which directories to get listed on, go ahead and write down a description of your business. One last piece of advice, try to fill them out as completely as possible, types of payment you accept, store hours, specials you may offer, Twitter handle, Facebook page, and again, try to keep all the information the same across directories.
I am going to give you one more that is free, and strongly suggest two others that are not free, but will help your rankings immensely. There are companies offering free ads listing of discount deals but they charge commission if any transactions happen. These websites do really bring customers to your stores therefore it might be worthwhile the commission if stores can afford the rate. Simplicity can be used to create project schedules, gantt charts, timelines, and is great for project planning and tracking. Campaigns can run on their own and then automatically stop on a certain date or after spending a certain total amount.
Say you want to target 18-25 year old women living in the United States who also like hiking. Whether you are doing a Facebook page promotion or a push to get more Twitter followers, depending on your niche, followers are usually less than $1 each.
Promoted tweets are still going to be 140 characters, so it’s important to make sure they pack the most punch in the shortest amount of space possible.
There are several examples of businesses who have experienced exponential ROI from their social campaigns.
Many product e-sellers have had a good experience as well: Facebook’s State Bicycle case study showed a $500,000 increase after promoting an exclusive coupon for Facebook. As a competitor to Google’s DoubleClick, Atlas allows advertisers to target audiences on a variety of pre-approved mobile, social, and web partner platforms.
Don’t just go with the default photo the social platform chooses for you if it doesn’t fit with your revamped ad copy. For example, you might find that getting more likes on your Facebook page or Pinterest profile actually leads to more revenue due to increased overall visibility, versus specifically creating a new campaign for each new product your have. Thinking linearly with common sense (as to what your customers want) is a lot more useful when it comes to paid social. Likewise, if it’s rainy season, an umbrella company can create a “be prepared” campaign for their products versus attempting to sell something most people only buy right when they need it.
While every social platform won’t be worth the effort for every company, it’s worth experimenting with a few low-cost campaigns to find the right fit. His experience, ideas, and strategies have helped hundreds of companies build and strengthen their businesses online.
You will ride high above all the competition with those two elements, and it’s all completely free.


You could send a person Yelp to leave a review, and many would get there only to find they had to register first, and then it became to much trouble. Use your business email that matches your domain name, don’t use a personal email address, and make sure all this information is on your own website too.
The free one is Angie’s List, and the other two are the Better Business Bureau (BBB), and your Local Chamber Of Commerce. It’s possible on Facebook’s ad platform, thanks to their ability to target based on profile demographic information. This makes it an affordable way to grow your audience, even if your budget is only $5 per day.
As mentioned previously, Twitter’s character limit is going to change the content of an ad when compared to a Facebook promoted post. Utilizing Facebook’s focus on demographic and behavior data, it’s possible to utilize their technology beyond just advertising on Facebook itself. This is a great way to gauge at a glance whether or not you are creating the campaign correctly and whether or not you need to pare it down further.
Take the effort and budget necessary to buy or create the proper photo that will capture your audience’s attention, while also illustrating your ad copy nicely. You can’t craft a campaign where all your posts that mention your new product announcements automatically. Sujan is the VP of Marketing at thisCLICKS, the makers of When I Work — an employee scheduling software solution for small businesses.
It is time consuming but worth the effort to get your local small business on top of the most powerful search engine.
And the truth is, you want reviews from people with active accounts, not just one made up for you. Also if you follow my advice and list your business on all the directories, people can leave a review on the site they actually have an active account with.
If you started out all spammy like most of us 6-7 years ago, this might take a bit of doing. After you work through the first list of directories, look for the tab on top of the page that says Next Steps – More places to list your business, or click here. The best time to ask for a review is while your customer is still overwhelmed with the value or service they just received, and their all about the love. You may want to bookmark this page if you haven’t already to refer back to instructions and links. Once your listed on all the directories, let your customers know and offer promotions for reviews.



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