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We are excited to introduce our new Brand Marketing Manager, Meliza from San Jose, California. Meliza plans on giving Facebook users behind the scenes announcements from Nice Rack, as well as upgrading our advertisements and hooking us up with some new apparel. We asked Meliza what she had in store for Nice Rack, “I am so excited to be working for Nice Rack! 3034Planning your content out visually, using an online Editorial Calendar, helps with formulating your strategy to ensure a continuous flow of engaging content which will attract and convert your ideal customers. When you use a colour-coded editorial calendar, with different colours relating to each content type, you can clearly see the distribution of content that you have planned for creation and publishing.
By applying different filters to your calendar you can drill down further to get a greater level of detail on your content. You could also filter your content by stages of the buyer cycle such as awareness, interest, purchase or support. Other options include viewing your calendar by author when you have multiple content creators working on a domain.
Twitter is such a fast-paced environment that many businesses don’t have the time or inclination to use it for marketing. Like most social media sites, it does take time to build a following and there’s no overnight solution to doing this; it takes work. So, now we’ve cleared that up, what can you do to ensure that you get as much out of Twitter as a marketing tool as possibly? Brand your profile too, using company colors, logos and if you can, have a custom background made. Coca Cola is one of the best in the world when it comes to advertising and one of the rare big-brand names that gets social right. Hashtags are an important part of Twitter marketing, so before moving onto other posting tactics, a word about these first.
This can happen and in such a way that it damages a brand, so do ensure that you also keep tabs on the hashtags you use. However, do use hashtags to talk about the same things or to enter into Twitter chats with your followers and with other brands. You can use tools such as JustUnfollow to identify those that don’t follow you (so won’t be seeing your tweets) to ensure that you always have some ‘space’ to identify and follow others that may be more interested in you. Followerwonk is an excellent resource for measuring Twitter antics, as well as finding followers using the search bios or profiles functions.
Tweetreach is another resource worth checking out, as it allows you to see how far a reach your tweets have based on the size of your audience, the amount of retweets you get, which of your followers have contributed to upping your reach and much more. People are not interested in companies that only ever promote themselves or their own content and it’s also advisable that you keep promotional tweets to a minimum. It’s a good idea to make sure that you reply to questions as quickly as possible and even quicker if it’s a complaint of some kind.
Hootsuite is one of the most popular software programs available that can help you manage all of your social accounts from one dashboard, so that you don’t have to flit from one network to another. Bearing this in mind, do think about using it as a means to get started, but ensure you have your content and sharing plan mapped out first. I have always found Twitter to be one of the most effective social networks when it comes to driving traffic to my site, so if you don’t give it a try you very well could be missing out. A prolific technology writer, Kerry is an authority in her field and produces content for a variety of high profile sites in her niche. Its pretty good having a guide like this that reminds us that there are better ways to utilize Twitter for online success. Amazing post, CocaCola really knows what to do and how to do when it comes to social media marketing and branding. I have recently posted a blog about Twitter analytic tools, sharing the link here, your readers might find it handy. According to Cincinnati based research agency AcuPoll, as many as 95% of new products launched each year fail. Traditional advertising is an effective way to communicate your new product or service to your target audience. With almost 99% of US households owning a television, advertising on TV is among the most effective ways to reach your target audience. TV advertising that drives a new product introduction will shorten the time it takes for your product to become a hit. Radio allows you to reach 93% of your local consumers every week, making it the most dominant out-of-home media in the US. In the business-to-business world, there is almost nothing better than getting your message out in your target audience’s trade publication. By reaching people where they drive, live, work and play, you can deliver your new product in an inescapable way. Before you consider expanding into other areas of online marketing, you need a website or blog that can act as your home base.
A landing page is the first page on your site that a visitor will see, even before they reach your homepage. Pay-per-click marketing services from Google, Yahoo and Bing can boost awareness of your new product launch and put you in front of a very targeted audience. Facebook, Twitter and YouTube can all be used as a great way to inform current customers and contacts about your new product. Social Media Influencers – Determine the most active social media users in your target market and begin to create a relationship with them. Without the proper promotional literature in place to support your launch, your business is going to struggle to capitalize on any interest that is shown to your product. Promotional items are an excellent way to advertise your new product, they have many advantages that other marketing ideas can’t compete with. Journalists, bloggers, reporters and news editors all get press releases for new products all the time.
Your press kit is a valuable public relations tool that can be handed out in both print and electronic versions. Businesses choose to launch their new products during conferences and association meetings because they give you exposure for your business. By meeting with other business people in the community, you can get in front of those who might otherwise not have been aware of your new product. Launching your new product or service at a seminar is a time efficient way to get it in front of as many clients as possible.
Instead of relying on a large budget, guerrilla marketing uses time, energy and imagination to get attention for your product. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
Looking for a new advertising agency or marketing firm to assist us with a new product launch, plus other services.


Meliza is a recent graduate from San Diego State majoring in Journalism-Media Specialization. Watch out for a newsletter coming soon for those who want to stay in the know and get excited for the Nice Rack Girl of the Week edition.
It also lets you see the spread of content types you are going to create, so that you can provide your visitors with a variety of different media through which they can learn about your company and the solutions you provide. A surplus of one colour, indicating a glut of a single content type, is instantly recognizable from an esthetic standpoint as problem which needs to be addressed.
By viewing the target industries that your content has been created for you can monitor your composition goals for content directed at specific industries.
This will help you to maintain a mix of content which attracts visitors to your website, provides them with the information they need in order to make a purchasing decision, help them to use your product, retain them as customers once they make a purchase, and eventually recommend your solution to others.
This helps you to evaluate how much work they have on their plate and when you should be expecting their first draft for review or editing.
However, Twitter is also highly effective for driving traffic and increasing engagement with both your content and your company, so it pays to get an account set up and someone to manage it properly. This has led to businesses attempting to take shortcuts and buying followers, which is a pointless exercise as no matter what the seller promises, the followers you can purchase are rarely real accounts that are still in use.
Ensure that Twitter becomes an integrated part of your brand and marketing strategy by maintaining consistency across platforms.
As you can see, it uses strong brand colours and on this particular brand profile (it has more than one and users different profiles for various countries), the concentration is on people. There are a few do’s and don’ts when it comes to using hashtags and many people make the mistake of overusing them. There are some hilarious examples out there on companies that have got this wrong – including the unfortunate Susan Boyle. Also never do it to others, as tempting as it may be to think that you can piggyback on the same hashtag as a big brand, you’re likely to be the loser.
This is carried out by using one hashtag or phrase and setting a time, which you have pre-warned your followers of, to begin the conversation. Depending on the nature of your business you will of course have a customer demographic and it’s these, as well as industry influencers, that you should be targeting. You will find that some accounts ask for you to confirm that you’re human before they accept you as a follower. Do however give them more than a day or so and don’t follow and un-follow people aggressively, as this will get your account suspended very quickly. However, if you have a significant amount of people unfollowing you then it obviously suggests a problem that you need to address. That way you can tailor posts further to ensure that you’re giving your audience what they want, rather than what you think they want.
Responding in a friendly, helpful manner is much more likely to elicit a positive response than if you’re defensive or worse, rude. You can also use Twitter advertising to boost your presence on the social network and I have found it to be pretty effective so far. Also a published author, Kerry is co-founder of digital content agency markITwrite, adores the written word and all things tech and internet related. Way back then, hashtag is widely used, but never read any tip on how to make a hashtag easier to read.
This form of advertising is very powerful because it helps your new product gain instant credibility and puts you in the same realm as large companies in the mind of consumers. It reaches targets when they have less to distract them, so the percentage of people who are actively paying attention to your ad is the highest of any mass media.
If gearing your new product to a more general market, newspapers are worth considering, due to the fact that they are consumed by nearly all segments of the population.
These publications are really targeted to particular industries and sometimes even segments of an industry.
According to the Advertising Specialty Institute (ASI) Impression Study, the cost per impression rate of outdoor advertising is also the lowest in the industry at $0.003, making it a great value. Aside from containing useful information about your company, your site needs to contain information about your new product.
A person can reach it by entering a URL or by clicking a link from an e-mail or another website.
Research the most widely read blogs and websites in your target market, and purchase banner advertising there.
Placing your product on Amazon, eBay or Google Product Search puts it in front of people who are already inclined to buy.
By placing your new product in the hands of those who can influence others by means of a product review, you can expand your reach. Be familiar with their blogs, audience and content before providing them with any information about your product. Other forms of marketing and advertising don’t create something that makes people remember your new product, much less motivate them to go out and buy your product. By placing you in front of journalists and other industry insiders, they’re an opportunity to introduce or reintroduce people to your company. A seminar allows you to build a case and vision for your product while you’re educating clients about it. You want to get your launch off on the right foot by exceeding customer expectations, starting with their first impression of the product.
Your campaign should be unexpected and interactive in order to generate a positive buzz for your business. She is currently working on a Merchandise Marketing degree from the Fashion Institute of Design and Merchandising. At a glance, you can assess the work that is due for completion over the coming weeks and months, helping you to manage your team more effectively and allocate additional resources where necessary. Your content strategy may be focused on your blog, but providing some videos, ebooks and whitepapers will help to mix things up a little and add some life and variety to your website.
Your content needs to address the information needs of each of your customer segments or buyer personas, and viewing your content plan like this will help you to adhere to your goals.
For those managing multiple domains you can view all of your content items in aggregate or you can select one or more domains to view at a time.
So let’s get that one straight first – don’t buy followers – it’s a waste of your time and money and it will get you exactly nowhere. Below, is one of the tweets in the Coca Cola timeline and is highly visible and attractive, enticing clicks. In the beginning, it’s a better idea to join in with the chats of other brands in your industry, as they are likely to have followers taking part that are interested in your products too. Post your own content but use curated content and retweets, too in order to make the most out of your account. This is done through great content and well-thought-out tweets, as well as pointing your followers in the direction of other, useful, interesting content that doesn’t come from you.


It’s very easy to quickly ruin your online reputation in this way so do ensure that care is taken.
The post has practical insights that are very much useful and applicable to social media marketers. Maybe, businesses don’t reach early adopters soon enough, or their promotional marketing programs don’t support their product introductions. The combination of the visual and audio sparks the viewers’ emotions, helping them to identify with your new product.
People also expect to find ads in their newspapers; they often buy them just to read the ads. They’re usually only of interest to people who are truly, fanatically obsessed with that particular field; these tend to be early adopters who are constantly up-to-date on the latest trends. Feature it on the homepage of your site and create a product specific landing page that features photos, videos, product descriptions and other content you want to share. There are many techniques to attract people to your landing page, including search engine optimization, social media, advertising, email, etc.
You can offer a sneak peak of your never-before-seen product, pre-orders, or other exclusive content. Promotional products ensure that your product launch is memorable because they stick around.
It lets you target prospects very precisely and gets your marketing campaign moving quickly, sometimes in the span of a few days. By providing journalists with a greater amount of information, there’s a better chance they’ll cover your item. They’re a natural gathering of your audience ready to listen to your pitch, and are a proven method for finding business and making new connections. They’re typically held at traditional meeting spaces like conference centers or hotels, and can also work in conjunction with major trade shows or industry conventions. Group members won’t necessarily be a part of your target audience so you get a different viewpoint.
It gives you a solid foundation from which to talk about your new product, while allowing smaller companies to appear larger than they really are. Pass out promotional products and literature on the new product so that prospects have something they can take home with them.
It can be as simple as sending out a short thank you email or a follow up appointment request.
When Meliza is not in the office you can find her traveling the world (13 countries so far), beachside of course. You can also view the spread of social media updates you are planning to promote your content, so that you can see how your various channels will be driving traffic.
If you can make sure that the questions you ask, or comments you make, are interesting and beg to be answered, then this can be a very effective way to gain followers and interaction. You will naturally get some spam accounts following you but that’s the internet for you, any you pick up on you can block, quickly and easily, so why risk alienating a part of your following by insisting that they take extra steps to follow you? If you simply tweet but never interact with others on Twitter then you will lose the interest of followers and gain no engagement. Best of all, it’s not too difficult to work out if you’re a small business owner and it gives you all of the metrics you would expect, such as engagement levels, analytics and conversion tracking. Today, consumers get information from multiple sources; this requires multiple marketing channels to ensure the success of your launch. You’re reaching a large segment of your audience at a point when they’re highly engaged in what you have to say. But remember, the most important objective of your landing page is to convert visitors in line with your goals. Send messages on a regular schedule to keep your product or service in the minds of your contacts.
Or even worse, they may remember that they were very interested, but didn’t have a chance to investigate further. Even if you can’t find something that relates directly, you could always create a miniature replica of your product and attach it to key chains, pens, or other items.
Sales letters, self-mailers, statement stuffers, postcards and CD mailers all give you different avenues through which to target prospects depending on your product or budget. There can be a lot of work involved in the planning of your trade show product launch, but they’re an excellent way to create anticipation and build excitement for your new product. Invite journalists as well as your target clients and make sure you set goals for the seminar.
Have someone dress up as your new product and mingle through the crowd passing out promotional items.
Meliza likes to stay active by the beach, support the humane treatments of animals, graphic and web design.
Second, magazine readers tend to be part of a better educated audience, making them more open to new ideas or products. If your landing page is a product page and your goal is to get a user to order, your landing page is a success when they add the product to their cart. You need to continue to manage and communicate with your followers in order to build relationships. The cost per impression rate of promotional products is extremely low, at an average of $0.004, according to a ASI Impression Study.
Your promotional item raises awareness for your new product and build anticipation for its launch. This gives staff time to network with potential clients, and shows how professional you can be. This helps you remember the names of people you might have forgotten, and the tags left over tell you who didn’t show. They already target a very specific market, making it easy to line your market up with theirs. On the other hand, the majority of attendees probably don’t know you or your business, so you can get unfiltered responses to how your product is really perceived. This not only increases the strength of the group, but it promotes an exclusive audience for your new product with little to no competition.
If your customer hasn’t seen any advertising about the product, this could be your only opportunity to connect with them.



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