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Internet Marketing Companies have taken over from advertising agencies and although some agencies have incorporated digital marketing into the fold they can never give you the full expertise of a new media specialist. Empire New Media Ltd directors have been in the online marketing industry since 1999 and developed Search engine optimisation (SEO) technique since 2003.
While creating a Top 10 Social Media Marketing Trends in 2015 list, it was always going to be difficult to avoid mentioning content marketing. Multimedia ( audio and visual ) content is also predicted to dominate social media marketing trends in 2015. Additionally, increased social media ad spend and use of micro-segmentation and predictive behaviour will figure strongly in 2015.
Julius Solaris revealed in his excellent report that over 83% of all event planners use social media at their events. Therefore the global changes in social media marketing impact the event marketing and eventually events as such. As social media is my daily bread, I was curious to find out what trends will dominate this field in 2015. So I scoured the Internet to find out what social media experts have to say on this subject. Copywriting is one of the most effective elements of social media marketing for Eventprofs. It has become a must-have skill for all event marketers in order to create valuable (written) content before, during and after your events.
Therefore 2015 will be the year of paid amplification that will be needed in order to boost the consumption of your content. Once you get your content out there, you don’t want to be misunderstood or make people feel dumb because you they don’t understand your technical lingo. Social Bro analysed tweets of top 15 most engaged brand accounts on Twitter to find the level of readability. You don’t need to dumb down your writing in 2015, just keep your ideas concise, cut off unnecessary words and avoid flowery language.

The cardinal rule of content marketing is that nobody cares about your company, event or services. Before your start crafting your content marketing plan, check out this epic presentation on Why content marketing fails. Digital Marketing Evangelist of Marketo, DJ Waldow, expressed in his 2015 prediction that “gone are the days of corporate-speak messaging and dull, boring campaigns. Also work with content created by your attendees – incorporate selfies, group pictures, event snapshots into your stream to give it a punch of authenticity. With 60% of social media activity happening on smartphones and tables, it’s an absolute must to optimise your content for mobile devices of your audiences in 2015. Your audience doesn’t want to swipe left-right every line of your blog post because it won’t adjust to the width of the smartphone. So make sure that the pre-event or post-event blog posts and infographics fit nicely onto the screens of your delegates.
By leveraging the power of video, you can capture authentic insights and immediate impressions of your delegates. Here you had define 7 trends very nicely which are important for marketing, thank you for such a Good Article! That is if you choose an SEO Company in Burnley that had no idea what they were talking about.
At one time you were guaranteed a high percentage of the commerce available in your local area but since the launch of the internet the world has become a smaller place and it has opened up the floodgates to competition.
Some may have been hoping that this was a fad, and a more convenient and less expensive solution would take its place. From over dozen articles, I distilled the most reoccurring trends and drew the implications for #EventProfs.
But king is getting less and less visible these days – lost among other content pieces fighting for the reader’s attention. While often operating with restricted budget, “testing and optimization will become equally important as content production and content distribution,” says Jay Baer.

Using Gunning fog index, they found out that if you showed these tweets to a 8-year old boy, he would easily understand them. The vast majority of your online audience will never attend your event or never come back to your blog. Getting your content mobile-responsive is of the paramount importance if you want to make a good first impression and make your readers come back. Incentify video shooting to gain valuable content that you can share on your Youtube channel during or after your event. Being the number 1 internet marketing company in Burnley  we believe ranking is only part of an online marketing solution. The new high streets are page one of a search engines like Google, social media platforms like Facebook  and video sites like Youtube. But the reality is that businesses and marketers are currently spending 25% plus of their marketing budget on content marketing, and this is set to increase substantially in 2015. Ello and YikYak are just 2 to mention here that are changing the conversation about advertising and privacy. Freshen up your content stream of mint photos with some authentic shaky behind-the-scenes shots. With the emphasis on unpolished and consumer-generated content, event planners want to hear feedback from their attendees and use it in their marketing plans.
The fact that visual-centric social media networks such as Snapchat, Vine, and Instagram are testament to the ubiquity and effectiveness of multimedia. Show them who stands behind your event and reveal how you work with a number of spontaneous photos. Here is an example of  a Youtube Video created for our company and using Facebook video advertising posted on a social network.

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