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El Video Marketing, ese gran desconocido, empuja con fuerza y no es para menos dadas sus potencialidades.
Hace anos la creacion de videos solo estaba al alcance de companias con grandes recursos economicos. Tablets, smarthphones y otros dispositivos moviles de ultima generacion ayudan a que el gran cofre del tesoro que son los videos en Internet se abra afianzando su posicion como gran vehiculo potenciador de ventas.
Si con estos argumentos no te he convenido, ahora te propongo mas razones para que comiences a crear videos online de tu negocio y descubras las enormes ventajas que esta innovadora accion reportara para tu empresa. Rapido, bonito y barato: Las camaras convencionales que encuentras en cualquier comercio proporcionan una optima calidad de imagen.
Hazte visible: Gracias a los videos en Internet, tu publico sabra quien se esconde tras una web con un diseno rompedor.
Diversifica tus contenidos: Presentar un nuevo producto o dar consejos y recomendaciones practicas atraeran la atencion de tu publico. Y no olvides que, en cada video que grabes y subas a Internet estaras proporcionando una parte de ti, de tu negocio, que favorecera la experiencia del usuario con tus productos y servicios.
Principales metricos y monitoreo en Social MediaEl monitoreo y analisis de nuestra comunidad y consumidores toma cada dia un rol mas importante dentro de la empresa.
We covered some basics on video marketing earlier and now we want to give you a few more tips to maximize your video marketing efforts. Virtually no brand or company is exempt from the influence of video in this day and age, and words alone are simply not enough as we move towards a medium that caters to both our visual and auditory needs to create a powerful impression. Let’s take a look at Evian’s 2013 ad campaign ’Baby & Me’, where adults suddenly learned what it was to be youthful again. Now imagine that same campaign without a video, but only with print advertisements such as the one below. There’s no denying videos have immense influence and power over their audience, and whether you are in marketing or just promoting your product or startup, a strong video is almost always a necessity to get the word out. It’s almost a certainty that any campaign that went viral was almost always built on the foundation of a great video. Considering videos still take significant time and effort to brainstorm and create, proper analytics helps to justify the cost by letting you evaluate the return on investments.
According to Psychologist Susan Weinschenck, there are four reasons we are innately attracted to video. A quick search on the most popular websites around the world shows Google, Facebook and Youtube consistently dominating the charts. While Youtube may hold the largest database of videos from around the world, Facebook has recently overtaken YouTube on total number of video views in the world. Many years ago, advertisers will carefully research and pay a significant sum to air their advertisement during the commercials of a particular television show, based on its demographics. With people spending increasingly more time on their phones, tablets and PCs rather than watching what’s on the telly, there really isn’t any reason not to put your videos online for people to watch and share at all times of the day.
In the age of the 56k modem, videos probably would have never taken off and this article redundant. Companies like Netflix structure their business model entirely around the concept of streaming videos online, and the FCC has also reclassified the definition of broadband to 25mbps, up from just 4mbps. In fact, video streaming is starting to make up such a high proportion of Internet bandwidth that Internet Service Providers recently tried, albeit unsuccessfully, to charge content providers more money for users to stream content without being throttled.
Increasingly, brand loyalists want to know that their favorite brands and companies are aware of the things that they hold important and have the same values.
There are many types of video strategies that companies can employ to engage their customers. With companies inviting the audience into the brand experience, consumers are mobilized and thus engaged to create their own content, which allows for a multi-dimensional experience with the brand. Through videos, brands are able to reach their consumers in more personal ways using emotional connections to encourage participation.

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Crear videos atractivos sobre tu empresa y subirlos a Internet es la mejor decision que puedes tomar. Hoy, en la generacion del Do It Yourself, la tecnologia sera tu gran aliada para hacer y publicar videos online. Si a ello anadimos que los videos online generan mas del 40 por ciento del trafico global, ya no tienes excusas para dar con una buena idea, coger la camara y transformarla en un video util y que atraiga a tu publico. Ademas, el esfuerzo por crear contenidos leidos, vistos y oidos sera recompensado gratamente convirtiendo tu web en una referencia. Si lo que te interesa es situar tu marca en el epicentro de todas las miradas, haz videos, crea videos, desarrolla videos. Parece el titulo de una pelicula de Steven Seagal, pero lo cierto es que en el video marketing esta la estrategia mas idonea para atraer mas visitas a tu web y, sobre todo, para vender mas en Internet, justo lo que tu persigues. Probablemente en el primer video que realices te resultara dificil hablar a la camara con soltura, pero veras que todo es cuestion de practica.
While your title may get people to your video, ensure people stay and watch the video by providing them with the proper information to insure that they’ve found what they are looking for. When Apple releases their next big thing, you get often get a huge conference followed by a beautiful video telling you why you need their product. But in case you aren’t quite convinced as to why you should jump on this bandwagon just yet, here are just a few reasons to change your mind. Videos are easily shared, fun to watch, and are possibly the best stepping stone to get people interested in your product or brand.
Current analytics available on some mainstream video sites aren’t quite up to par when it comes to comprehensive analytics, but these sites provide users with basic information such as page views and retention rates so you can use them as rough guides to better understand your audience.
For example, Wootag comes with in-depth analytics that allows you to analyze and properly segment your target audience.
There is just something about seeing a person on screen that connects us on a more human level and let’s us build trust. She believes we are hardwired to want to pay attention to people’s faces, draw more information from hearing someone’s voice over just reading words, become more easily influenced due to the volatile state of emotions , and pay more attention to it because of the movement in video. Looking past the need for a search engine to be the default homepage for most, you can see just how dominant videos are on the Internet.
And in 2017, it is estimated 70% of the world’s bandwidth will be the result of streaming videos. While still done today, with events like the Super Bowl and World Cup commanding huge audiences, the internet has allowed for greater segmentation for more niche audiences and has opened the floodgates to more targeted advertising.
Advertisers no longer have to cross their fingers and hope their target audience doesn’t run away from the TV during the commercial break. In light of all these changes, it’s no surprise that faster internet speeds have led to higher video consumption rates and has been the driving force behind people sharing videos to others, with a large proportion of videos coming from mobile platforms like mobile phones and tablets.
Whether it’s a higher conversion rate for new product or newsletter sign ups, or increased sales after watching a video, there is simply no denying this is a trend that is only going to get bigger in the coming years.
Nielsen recently the statistic that 64% of marketers expect video to dominate their marketing strategy in the near future.
It is crucial for brands to always consider their audience in order to create content that is relevant to them. Tutorials, testimonials and Q&A’s are great ways to connect with consumers in an emotion, visual and personal way. However, the video creation is just the beginning… tune in for part two of this series to learn the importance of strategy in marketing video series to existing and potential consumers!
Rapido, sencillo, economico y mucho mas eficaz que miles de acciones que has puesto en marcha, el video pone ante ti un sinfin de oportunidades para que tu negocio online crezca y fidelice.

Pero esto no es todo ya que Google te premiara con mas visibilidad y tus oportunidades de negocio se multiplicaran.
Las oportunidades del video marketing no deberian verse mermadas por los miedos y, si quieres aprovechar esta herramienta, lo suyo es que te enfrentes al desafio con todas tus armas.
Think about how you type things in when you are searching for information and apply that to titling your video.
This is also a great opportunity to use other keywords and phrases that people may search for that didn’t fit in your title.
Since major keywords that you want to rank high for will likely be included in the script, this will provide SEO juice for your video. Whenever you hear of a successful Kickstarter project, there almost always is a video accompanying the crowd-funding project.
Imagine a company selling something as basic as water just got you to think about them, even if it’s for just a minute, and have people share it too. While the cost of creating a video can exceed that of creating a poster campaign, the potential gains are significant enough to make people want to try.
Learn everything you need to know about how your videos are viewed, where they are viewed, which aspects of your videos they get excited about with in-built technology like heat-mapping and more. When we feel we are connected to these people, any message the video tries to convey suddenly becomes more real with the help of ‘eye contact’ as we are driven on a more emotional level than a logical one, making it almost the perfect way to convince your audience about your product. There just isn’t any other way to say it, videos are and will be an integral part of the Internet for years to come.
And with videos now online and permanently accessible, it opens the gateway to two-way communication for better branding and good public relations.
But with the average Internet speed constantly on the rise and fast connection speeds ubiquitous in any developed society, streaming content has become the norm. Just ask Volvo how they enjoyed their 31% increase in truck sales with their epic Jean-Claude Van Damme Split. This is not be a surprise given the simultaneous evolution of content marketing and technology over the last five years.
With YouTube reaching over one billion unique visitors a month, the connection seems intuitive. Through the use of videos, companies are able to show their human side – how customers use their products, how these products are improving the lives of customers – instead of constantly pushing products in a sales way. However, one of the most popular ways that brands are using videos to engage is through user-generated content. We’re now free of those corporate chains, offering unique expertise creating and implementing channel-agnostic custom communications tailored to reader behavior. A continuacion, edita el video con programas de edicion como Movie Maker (Windows) e Imovie (Mac) y luego, subelo a tu web, a YouTube y a otras plataformas.
Slowly but surely, more and more brands are taking to the web to create their own videos – on YouTube, Vine or Instagram, for example – to engage and encourage customers to participate with their brand.
And, as new channels of distribution and sharing develop, the various avenues for marketers to use videos in their strategy continue to grow and expand.
Since videos are able to be created easily (and inexpensively) on mobile devices just as they are with professional equipment, many brands are encouraging users to document their experience with a particular product or service. With YouTube that is all ready taken care of for you, but if you use another medium, be sure to check that. In the first part of this two part series, learn how connecting through the human element and personalization can drive engagement with brand customers. And through our work, they see increases in relevance, engagement, and action, all of which drive business results.

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