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After the Dot Com crash around 2000, Internet entrepreneurs have been reinventing themselves. These Internet pioneers have done so based on billions of dollars in sales that are generated each year by way of the Internet and there is no end in sight.
Beginners try their hand at building websites and often find themselves getting stuck with how to get a site up and running. Technically, you can turn any website into a site that generates sales if you understand the basic needs of consumers. The big quest for information has opened up a plethora of websites that sell self help EBooks. Ecommerce websites can be lucrative and definitely provide a service for the public such as eBay, Walmart, Target and many others. With the release of WordStream’s new landing page grader tool, we can’t get landing pages out of our heads! Before we get started, it’s important to remember that landing pages aren’t just about the page itself.
In the spirit of competitive analysis, I spent some time Googling around and comparing the best and worst landing pages that I saw for those Google searches. This Kaezi landing page looks great – it’s showing me a bunch of studio light kits I might be interested in, and I can click an individual set for more details.
The first huge problem is intent – I clicked an ad for photography lighting kits, and this is what I get. What’s really frustrating is that this site does have what I’m looking for – they just make it hard to find. Even if I stick around long enough (and the vast majority won’t) to explore, none of the navigation links near the top seem to help me with finding lighting kits.
Orvis does a pretty solid dog bed landing page – their landing page features a wide selection of dog beds, and an eye-catching photo of a happy, napping pup. This page is a struggle because it does a lot of things right, but the things it does wrong are pretty damaging. There are a ton of great Amazon reviews featured on the landing page, and while I love how they used the red underline to highlight key points, there are waaay too many reviews (40+).
They have 3 reviews that talk about how easy the bed is to clean, 7 about how the beds are good for arthritic dogs, 5 about how attractive the bed is, etc.
While the trust signals up top are great, the first chunk of text below the headline could be a lot more scan-friendly. This bulleted text found when you scroll down should really be up above the fold where it can be more useful and provide visitors with a better snapshot about the dog beds. There’s some great info on this page about why this type of bed is recommended for older, arthritic dogs (the info was especially interesting for me as owner of an senior canine) but a lot of this great content gets buried because of the sheer enormity of the page. Some simple rearrangement of content and text resizing could help this landing page out a lot.
What’s really silly is that after searching for dog beds with the site search tool, I find that Pottery Barn does offer dog beds. Pottery Barn doubtlessly has a hefty advertising budget, so why such careless work when it comes to landing pages?
This landing page starts off with a big flyer talking about all the cool crafts I can make with silk flowers. What’s interesting is that when I do click on that flyer about the DIY crafts I can make with silk flowers, I’m taken to this page. Many other landing pages struggle to rope in and condense their copy, but this Hubspot landing page gets straight to the point. Most of my criticisms are small, and may even seem petty, but truly good landing pages do require an almost scientific exactness and perfectionism. While I like the small icons explaining the core components of Zoho campaigns, the colors are a bit too light.
While the customer recommendation is good to have in there, it may be better to choose a recommendation from a more recognizable brand or client (and add their logo to the testimonial).
It’s a shame because I don’t doubt that some of this is valuable content; it’s great that SAP is trying to create original, helpful content to share with visitors, but this isn’t the time or the place. The headings and text are well chosen and placed, with text color variation to indicate levels of copy importance. A few things I would change: I might consider moving the testimonials that exist below the fold up higher and swapping out the bottom left text chunk, but it’s not the end of the world. I am irked a tiny bit that the first name form field doesn’t align with the one below, and that the button isn’t perfectly centered between the form fields, but those are easy fixes.

Let’s move on to look at some of the innovative landing page designs some companies are exploring.
One growing landing page trend involves scrapping nearly all text and instead relying exclusively on large, high-quality images to get the page’s idea or product across. Falcon Social, a social media management software, has a landing page that looks remarkably similar to Square Space’s, right down to the color pallet.
We hope this adventure into landing page examples and designs has helped you gain a better understanding of what makes a good landing page and has given you ideas about how you can improve your own landing pages.
We've dramatically increased traffic and leads to a top real estate company in India and several other websites with our proprietary digital marketing strategy.
The StockTwits Team and I constantly tested and iterated to improve the product experience. As the Design Leader for Pantry Service, the shopping scheduler service, I owned the product direction; from the features in the MVP to the overall user experience for them as they carve out a new space in online retail. As the UX Lead and Creative Director, I pushed to simplified the user experience which led to higher conversion rates and more returning customers for the online window treatment retailer. This StockTwits conference, Investing for Profit and Joy, brings together investors to see the latest tools, talk about markets, share strategies and network. The site is repsonsive, built off bootstrap, with a custom template styled to match each year's location and theme.
The design and development teams at AutoAnything worked tirelessly with the upper-management to achieve a well functioning, industry leading e-commerce web site. The objective of this redesign was to allow for rapid growth, improving and expanding the site as quickly and efficiently as possible. John offers excellence in user experience guidance & design leadership, and is a driving force behind new business initiatives.
An intense immersion event where developers, designers, & business specialists form teams and take startup ideas from concept to launch in only 54 hours. The premise was simple: Put together a pool of innovative design and manufacturing talent and provide clients with a total service at a national level. The results of the BMA business doctrine carried out by a collective talent pool have been tremendous. Bill Moore and Associates is a multidisciplinary retail sign and environmental graphic design-build firm that works for prestigious and high profile national and regional retail clients. Albany's small town atmosphere in direct proximity to cultural centers, such as Berkeley and San Francisco, offers the ideal context for the 21st century career.
He is responsible for all the signs BMA installs and that they are kept looking pristine and in original condition.
If you have a product or service, the world is your oyster and you can also participate in the post dot com market.
An Infopreneur style website has become popular due to authors selling eBooks on how to do things yourself. Major companies pay a percentage from sales of their product if the sale of the product was initiated from your website. The famous Kardashian’s are able to sell products from their personal websites mostly because of their fame and notoriety. Ecommerce websites usually have a multitude of products and a huge warehouse to store them. This website model can also be lucrative because it provides a service in the form of sharing a personal experience you had with the product. My SEO experience has been focused on organic SEO, social media marketing, WordPress development, and eCommerce solutions. Process comes into play as well – what did visitors click to be brought to your landing page? In this post, we’re going to evaluate and grade a few landing page examples from each Google search, as well as take a look at some innovative landing page designs that break the mold. There are also some appropriate related categories in the left-hand navigation bar I also might be interested in.
A little meandering around the site helped me find some actual photography lighting kits, similar to what Kaezi showed.
Hide your kids, hide your wives, things are about to get really ugly with this “photography lighting kit” landing page example from Fovitec.
The large product photos are also appealing, and you can filter the selection by color, feature, shapre, fabric, price and more.
In all fairness, this landing page about XL dog beds does everything in a BIG way – the text, the reviews, everything. It’s absolutely fantastic that so many customers love the product, and it’s really smart to showcase those good reviews, but instead of drowning the visitor is XL print, I’d recommend that there be one shining review about how easy the beds are to clean, one about how they are good for arthritic dogs, etc.
Pottery Barn’s “dog beds” landing page gets a solid fail – clicking their dog bed ad brings me to a landing page for decor accessories.
This landing page isn’t doing much with its headings, and the boring, lengthy (and small-print) content is riddled with very obvious cases of keyword stuffing. Their landing page lacks any strong imagery to retain the visitor’s attention, choosing instead to focus on its impressive awards and accolades. Shades of grey text can be preferred to black, usually used to delineate focus (darker text = more important). The colored icons on the right draw the visitor’s attention to the key benefits offered by the product.
I see a free trial offer as a better incentive than a demo, but maybe Infusionsoft has great success with their demo – each company has their own folder of testing research that can influence certain elements of their landing page. In an earlier blog post about great landing page designs, we discussed recommended best practices for obtaining an optimal landing page. It’s a bit of a risky move as it’s not entirely clear how Square Space plans on making my website better.

Falcon Social leaves out the vaguely philosophical catchphrase and gets straight to the point – social media management for enterprise.
The landing page is centered around a large image while still maintaining some standard landing page practices with testimonials and trust signals. It’s not entirely clear what Social Safe’s value proposition is – why would I “save” all my social networks to my computer? If you’re wondering how your landing page stacks up, be sure to try our free landing page optimization tool.
We unified and optimized the experience across multiple platforms including native apps, web apps and the web site. Paying consideration to web usability and user case studies allowed them create a web experience that standouts in a sea of retailers. We use future friendly techniques to better position your product in an increasingly mobile dominant landscape. We combine usability, information architecture, visual design & interaction design to create an emotional design that serves the needs and fuels the desire of the end user. True to Lean form, We take the audience through a [nearly] complete Lean UX cycle in under an hour. Our office resources and policies provide for an innovative, supportive and progressive working environment, while the opportunity to travel throughout the US consistently refreshes one's attitude and perspective. Once you have figured out the style of website you want to build, make sure the product or service you offer is something that is in demand.
You can find out by searching the web to see how many people are already searching for what you’re selling. Because you recommend the product and help facilitate the sale of it through your website, you get a percentage of the sale.
As you look to decide on the type of website you want to build to make money, always keep the goals of the consumer in mind. He provided a selection of templates and implemented the site as soon as I had provided him with adequate information.
We’re taking today to show some real-world landing page examples, so get ready for some breathtaking brilliance and miserable monstrosities.
As a consumer chances are pretty good that I’d back myself right out of this landing page disaster and find a page that is better at meeting my needs. I clicked an ad for photography lighting equipment, so why don’t I see anything even remotely photography-oriented?
Visitors already see that these beds have a five-star Amazon rating (which is a clever trust signal to promote above the fold). The Pottery Barn brand is well known and has a solid following – I’m sure many consumers would choose PB dog beds over others, but driving PPC clicks to the wrong landing page is throwing away potential purchases. This page comes off as spammy and damages any potential trust the brand might have earned (and really, any website that starts with a lowercase “e“ or “i” already raises suspicions). At the moment the buttons are the same color as the background with a subtle orange outline – not irresistibly clickable. The main image is confusing – is this a glimpse of the product itself, or are we supposed to be drawn to the colorful designed templates Zoho offers against the bleak and dreary templates offered by other companies?
It looks more like a resources page than a product landing page (and an ugly resources section at that). Remember, you know your company best, and it’s very possible that not all general landing page best practices will apply to you.
However, plenty of sites are interested in sacrificing landing page standards for the sake of experimentation. Our eclectic, collaborative team is composed of architectural graduates, graphic designers and fine artists.
The only hint that I haven’t accidentally clicked a random pop-up ad is the Fovitec logo featuring an aperture icon in the “O” (although whatever camera allusions the word “Fovitec” is supposed to conjure are lost on me).
If potential buyers want to read more reviews from customers, they’ll go to the Amazon page. This is a good landing page – it would have been perfect for my initial search for “silk flowers.” However, in order to get here, I had to click a link talking about DIY silk flowers crafts. I clicked an ad that appeared for “email marketing software” and the word “email” is nowhere to be found.
The button color and text are appropriate, and I like how the central-positioned form draws the visitor in.
Bill Moore and Associates has been in the retail sign and design business for over 35 years.
The “landing” process and movement through the funnel is just as important as the physical page design. If I’d have to choose between a landing page that’s too crowded or too spaced out, I’d absolutely choose the spaced out page. Square Space is getting enough notice these days that they might be trusting that visitors already know what they’re all about. The question is, will visitors stick around and watch the video for a better understanding, or simply look elsewhere for a landing page that spells out the benefits for them in a quick, scan-friendly design? Sounds like this site really needs to focus on intent and think about where they really want to direct visitors.
However, a second testimonial or an extra icon line of features could be added while still maintaining a sleek, attractive design. Today, Skip and Alastair lead an organization that combines talent from the fields of graphic design, architecture and the sign industry.

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