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Executive Summary & Table of Contents A brief summary of the mail goals and recommendations.
Alternative Marketing StrategiesList and discuss the alternatives that were considered before arriving at therecommended strategy.


A table of contentsthat outlines the rest of the plan and all supporting rationale and operationaldetail should follow the executive summary.2. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.6. Short & Long-Term ProjectionsThe selected strategys immediate effects, expected long-term results, and anyspecial actions required for achieving them. Marketing Strategy Implementation (Action plans) ( three A 4 pages)A Gnat chart should be given in one or two A4 pages.
The ChallengeBrief description of product to be marketed and associated goals, such as salesfigures and strategic goals.3. This section may include forecasts ofrevenues and expenses as well as the results of a break-even analysis.8.


This is the most important element because itcreates the direction for entire marketing plan.
ConclusionThis is the last section of the marketing plan where all the information providedincluding the goals set and the recommendations made are once againsummarized for a quick reference.
Marketing Objectives ( one A4 page)Marketing Objectives: Clearly defines what need of the market that you serve and what behavior youwant from the market. Budgets and financial Analysis ( one A4 page)You should strictly adhere to the given format.



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