What is the difference between a marketing strategy and marketing tactics,best youtube marketing tips blog,how to make a marketing plan xls - For Begninners

The problem with this conversation is that neither of these entrepreneurs is discussing any sort of marketing strategy. Without a marketing strategy, tactics are just random shots in the dark at marketing success! A marketing strategy needs tactics to work, and likewise, tactics need to be organized in a strategy in order to create the most benefit. In this case, the photographer has a very targeted list of leads looking for wedding photography.
After the initial sign-up, couples will get a weekly email showcasing the photographer’s expertise and talent, while giving the couple great information that will help them make a solid buying decision (if done right, with the photographer!). The second photographer has a plan in place to call ten couples per day from their targeted list. If they don’t qualify the lead, but are able to reach them, they can still pass along the landing page link to get them signed up on the mailing list, to continue the education process (or, conversely, they can just consider this a dead lead, which ultimately may create more time to spend converting the right ones!).
The first photographer’s suggestion of using a Facebook page to generate leads can also be a great tactic, as our photographer could showcase work, talk about the great couples he or she is working with, and share curated content about weddings and wedding photography in an easy way. But, it may also be the portal to conversion by directing these qualified leads to their mailing list landing page.
These are simplified for our purposes, not including budgets, development time or vendors, or schedules, but you get the idea!
Dana Detrick-Clark has made it her mission to help creatives and small businesses like you broaden their reach in less time and with less effort. Get an insider's view of tips, tricks, information, and inspiration, as well as early access to the latest Serious Vanity solutions and packages!
Let’s discuss the basic fundamentals of marketing so you can appreciate just how it works and where you, as an Internet Marketer, fit in the picture.
The reason why sales and marketing are often said in the same phrase is because they’re like two sides of the same coin. Marketing on the Internet is no different than marketing offline except that you have a much larger reach online as you basically have the world at your fingertips. You are the middleman (or woman) who solves problems, with the entire Internet at your disposal to let your target know! You can create videos with animation, whiteboard sketch, and HD videos with this one easy-to-use program! Julie Weishaar We will work with you to increase your online visibility by leveraging the latest in Internet and video technologies while helping you grow your business. In December, we shared tips on Developing A Marketing Plan For Your Store.  In that blog post we talked specifically about creating a marketing plan to benefit your business. When it comes to retail, marketing and advertising have the same end goal–getting products and services sold!
Marketing is the process of defining your brand and attracting the customers and market that you want.
To market your products or services, you need to understand who it is that you want as a customer.
Promotion—Promotion includes all the ways you tell your customers about your products or services and how you then market and sell to them.
Product–-Is your current mix of products and services suitable for the market and the customers of today?
Place–Place refers to the physical place where your products or services are actually sold. Packaging–Packaging refers to the way your products or services appear from the outside. Positioning— Thinking continually about how your business is positioned in the hearts and minds of your customers will help you succeed.
People–People refers to the people inside and outside of your business who are responsible for every element of your sales, marketing, and daily business functions.


Advertising is the process of making your products and services known to potential customers. Tip #1:  Did you know that many of the manufacturers you buy from, like Melrose, have pre-designed advertising templates that you can take advantage of and use as part of your advertising?
And don’t over-look social media which is a relatively new, powerful and inexpensive advertising option that you can use to grow your business. Mission–Your business should have a mission statement and so should your advertising plan. Money–Plain and simple–how much have you allocated to spend on advertising your business?
Message–Your message is the idea, information, literature and theme you want to communicate to your target customer.
Measure–Once an advertising initiative is complete, measure and evaluate its success against how much gain your generated vs how much the initiative cost. As a specialty retailer, there are lots of elements that drive your business and marketing and advertising are just two components to help you be successful!
Your strategic plans and the approach will be clearer and your team will be more productive. A system based on tactics without strategy leads to shooting in the dark—you might get something done, but it doesn’t become sustainable or provide you with a path to continue on. Now that we’re on the same page about the distinction between strategy and tactics, let’s take look at this through an inbound marketing lens. Tweet this: Gathering strategic intelligence helps you to visualize the future direction of your organization. Tyrona (Ty) Heath is the Global Lead for Agency and Partner Program Development at LinkedIn.
The simple explanation to define the difference between Targeted and Mass marketing is that Mass marketing tries to reach as many people as possible while Targeted marketing attempts to reach a specifically defined and profiled audience.
Mass marketing can be more expensive and the message must be stated in the most basic form to have the broadest appeal possible and can become diluted.
Targeted marketing can potentially help you save time and money on your marketing and lead generation expenses. Either method can be effective, taking into consideration the comments above, either way defining the target market, getting the message right and being consistent will produce results. The mailing list and cold calls our second entrepreneur referred to, on their own, are unfocused. If the photographer has strategic partnerships with caterers, wedding planners, or event halls, this would also be a great place for coupons or guest posts that have made this photographer the go-to for all things wedding! If you are new to the industry, then you probably will have only heard of marketing in conjunction with the word, “sales”. Marketing is the whole persuasion side of things and is what is meant to make sales easier. We provide video marketing services and offer video marketing products for those who like to “do it themselves”, specializing in camera-less animated video production. Despite that common goal, there are distinct differences between marketing and advertising and how you should be using them to drive your business.
Every year make it a practice to examine the prices of the products and services you sell to make sure they’re still appealing to your customers and appropriate to the current market.
As your business develops, review your location and ensure it meets the needs of your brand, your products and your customers. Are you doing what it takes to select, recruit, hire and retain the proper people, with the skills and abilities to do the job you need to have done? Print media is much more costly than online advertising so determine where your dollars best spent based on the customer base you have? People often use the terms strategy and tactics interchangeably, and that’s where the danger begins.


Check out my blog post, the Complete Beginner’s Guide to Setting Inbound Marketing Objectives for help with this.
If a tactic isn’t working, you’ll want to adjust it or cancel it and invest in the tactics that are working for you.
Ty is also the Founder of Spectacled Marketer, an inbound marketing consulting practice that helps customers increase their online visibility, get more leads and increase their number of clients using inbound marketing processes. Targeted marketing allows you greater flexibility and cost saving, but does not generally produce results as quickly as Mass marketing and if instant, sales are what you need then this is not the best method.
Instead of the expensive of the high volume scattered effect that mass marketing can often generate, Targeted marketing allows you to clearly define your unique value to your target audience a more personal and effective way.
But if this photographer has at least one clear buyer persona in mind, and knows those buyers’ needs based on a proper assessment, a strategy can be easily developed that will put those tactics, if they are the right ones, to good use! They also have a landing page where prospective couples can opt-in to the mailing list and receive a free guide to getting the best pictures on your big day.
If they reach the lead immediately, or leave a message and receive a return call, they’ll be able to chat further and qualify the lead, leading to  a possible one-on-one meeting. Or you might attribute marketing to those annoying people who call you at dinner time, trying to sell you the latest craze.
It simply means that your target market is limited by location which can actually make it easier for you to be found in search than if your target market was national or international. We also provide consulting services for those who are just starting out on the Internet or with Video Marketing and need help with their Internet and Video Marketing Strategy. Your company logo, tagline, packaging and other branding elements are integral in connecting the types of products you offer to your target customer base. Take time to analyze all the packaging elements of your store, everything the customer sees from the first moment of contact with your company all the way through the purchasing process. The people you bring into your business represent you and can be one of the most important elements of your success. While marketing is the way in which you convince potential buyers that you have the right product for them, advertising is how you communicate to them that the products are available to purchase. Look at emerging trends, listen to your customer’s challenges, potential hurdles and technology. Answer the question – how do you intend to reach the goal you set for your organization?
Your strategy and planning must be comprehensive, great design, a clear message & great copy is essential. Your team’s visibility into how goals, strategies and tactics work in tandem, will be a guiding compass as you pursue larger goals. This means that more time may be required to create and develop very specific targeted campaigns to produce the results you require. The hard part is trying to find the person who has the problem to whom you can sell the solution.
It refers to your brochures, your correspondence and every single visual element about your company. See the inbound marketing strategy chart above that shows how your strategy connects to your goal. If time is an important consideration in encouraging sales, Targeted marketing planning may be prohibitive.
This tactical intelligence helps you decide what action plan you need to achieve your longer-term strategic goals.




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