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To create a marketing strategy you must first find out about your environment through market research.
Marketing strategy covers all elements of the procedure that an organisation uses to satisfy the market, such as research, promotion and advertising.
Below are external web links provided by Hutchison 3G in relation to their business activities.
Subscribe to our newsletter for current business news including lesson plans and activity ideas. If you learnt more about Market leadership in the 3G market from this Hutchison 3G case study, why not share it with others? This page and contents, ©2016 Business Case Studies, is intended to be viewed online and may not be printed. Digital transformation is changing the way we work and live, yet for many people the term digital transformation is still widely misunderstood. Accenture Digital integrates digital assets, software and services across digital marketing, analytics and mobility to help clients drive growth and create new sources of value. Sutcliff provides us with an education on digital transformation and helps businesses discover how they can provide better outcomes and experiences by doing things differently using a combination of digital technologies, such as social collaboration, mobility, cloud computing, and analytics solutions.
Sutcliff has huge respect for the role of the CIO and says they are continuing to lead digital transformation initiatives. This is practical enough for the entrepreneur launching her lifelong dream or the seasoned business owner trying to steward his marketing budget in a tight economy. KNOW – educate and make people aware of who you are, what you have to offer (that’s different than anyone else), and why I should do business with you! LIKE – give them an experience that is so good, so rich, so memorable that I will continue to come back. TRUST YOU – when your customers trust you, they are more loyal than a transaction-based customer.
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Investigation into the 3G market in Japan first indicated that the 'killer application' would be video messaging. One of the top digital business thought leaders in the world is Dion Hinchliffe, a chief strategy officer at Adjuvi, who answers this question by highlighting the key elements of a digital business with an incredibly insightful illustration.
In his role, Sutcliff helps all of Accenture across industries and geographies to think about how to combine digital technologies to solve problems for clients in new, unique and scalable ways. Mobility is an element of all digital transformation initiatives - Sutcliff makes the case for designing for a mobile-first and even a mobile-only world by painting the following picture for us, "Today we have about 6 billion people on the planet, about 4 billion have mobile technology and 5-7 billion "things" are connected. Digital business transformation expand beyond marketing - Marketing has been one of the early users of digital technology, and digital has done a huge service for creating better customer engagement, but what we are seeing today, says Sutcliff, is an equally explosive opportunity for the way the enterprise is managed and how operations are executed.
Digital business transformation is a C-suite agenda - With the roles of the CIO, COO, CMO and CDO mixing and mingling, exactly who is leading the digital transformation revolution? Digital transformation is less about technology and more about business outcomes - Given the pervasive nature of digital transformation across so many parts of the organization, thinking about how to implement and measure success can be daunting.
Data analytics is at the core of digital business transformation capabilities - Just as technology has to be core to designing a product, analytics is the core of digital transformation. Business, products and services innovation is a team sport (the eco-system) - Innovation and digital transformation efforts are inextricably linked. Please join me and Michael Krigsman every Friday at 3PM EST as we host CXOTalk - connecting with thought leaders and innovative executives who are pushing the boundaries within their companies and their fields.
Sometimes that is well before I’ve stepped foot in your door or given any money to you. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Market planners must provide products and services that are better than those which competitors offer.
Hutchison Whampoa's objective is to be the market leader in providing 3G wireless communications. Sutcliff says that digital transformation, defined by Altimeter Group as a "formal effort to renovate business vision, models and investments for a new digital economy", is all about restructuring industries and keeping up with blurring lines between businesses because even if you are not doing it, people in your industry are.


Sutcliff feels that CEOs need to grasp the concept that technology is not something that happens under the covers of the business and that CEOs need to adopt a mindset of working in an eco-system and taking advantage of new technologies that can rapidly redefine how they create and deliver products and services. But few can remember that definition today – you know, the one you regurgitated on that marketing exam you aced back in college! But the one that helps us the most comes from John Jantsch, creator of Duct Tape Marketing. But all the work you do to help me like you as I explore your offerings helps lead me to the best choice when I’m ready to dig deep into my pockets! And as well as being loyal, they are great sources of referrals – they are your best loyal ambassadors! The organisation with the most effective marketing strategy should become the market leader. When we start looking at products, features and new services, we see the next generation of business being able to be fundamentally rethought because of digital," says Sutcliff. He sees start-ups as an extension of corporate innovation efforts, but also advises those charged with leading the digital transformation efforts for their companied to listen to the eco-system that they are already a part of - lots of customers, employees and business partners with great ideas and energy to make a change. It has stuck with me since I first heard it and we use it as our basis of marketing our own business. Market research by 3 showed that consumers are interested in the extensive range of 3G phone applications.
For example, the company's advertising helps customers appreciate the benefits of 3G services and content. To avoid investing in digital transformation without insight or purpose, Sutcliff recommends starting with a value map to determine what matters in your organization, the key drivers, and measure those out: "Try not to measure activity, but outcome. Focus on what matters and measure that." He also says it's important to separate what's possible and what you could do from what's important and what you should do, "It's very easy to do digital because it sounds interesting and makes you look good, but it takes more work and thinking to do it effectively.



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