Why use video in b2b marketing definition,media marketing belgique,free video streaming no sign up,videos as marketing strategy - New On 2016

If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to your publishing mix.
If you haven’t started with video marketing, I’ve got six compelling reasons why you should start.
76% of B2B marketers are already using videos, according to the Content Marketing Institute and Marketing Profs 2015 B2B Content Marketing Trends report. Videos came in nose to nose with blogs for effectiveness in that same Content Marketing Institute study. There are reports of emails with videos getting up to 96% higher engagement than emails without videos.
Jon Loomer is a first-rate Facebook advertising consultant who maximized this approach to the hilt. Note how the video is at the top of page, and note how he incorporates the blog post in the video, and the video into the blog post. Also check out our own post, “SEO for Alternative Content Types, Part 2: Optimizing Video for SEO”, where Thorin McGee, Editor of Target Marketing Magazine, interviews SEO icon Kevin Lee. Include a transcription. Some video marketers say this is the magic bullet for getting ranked.
Make it easy for people to share and embed your videos. Don’t turn the embed features off, okay?
While I love long-form blog posts (they get results, yo), long form video should be used sparingly. Wistia has some very interesting research about video length and audience engagement metrics.
You could take it even further and apply what this other chart from Wistia alludes to: 30-second videos seem impossibly short, but that is the standard TV ad.
For a more deluxe setup, get yourself a professional quality microphone (about $100) and a microphone stand ($20 or less).
If you want to stand and talk in front of the camera without having to hold a big clunky microphone, find yourself a tiny “lavalier” microphone. The struggle between YouTube and Facebook for video marketing dominance is important and getting more so every day. Video marketing can be extremely effective for B2B marketers – if it’s part of a carefully planned strategy, not just a “nice to have” that’s tacked on so you can check off the video box. If you would like to more about how to build a video marketing plan, check out our free webinar, Video Marketing: 3 Building Blocks to Get You Started.
Videos have established themselves as one of the popular engaging ways to push your content forward on the World Wide Web.
Even in the context of buzz marketing, where you should let your ‘fans’ vouch for you by spreading your message, what could be a better way than to have an hd video production which could easily be shared with one click? Videos also help in establishing and maintaining lasting customer relationships with loyal consumers. Webvideos is a London based internet company providing a full range of services, from websites, to internet marketing strategies, custom-made mobile ready videos and deep technical implementation.
D-Mak Productions is a Phoenix, Arizona video production company specializing in producing corporate videos, industrial, marketing, training, live performance, real estate, live events, and web video production.
Just as we have seen in the previous two years, content marketing remains a top priority for marketers going into 2013: 9 out of 10 marketers are using content marketing.
This year, on average, B2B content marketers are using 12 tactics — a significant increase over the average number of tactics used in each of the past two years (8 tactics). The use of all tactics has risen across the board, with one exception — print magazines have stayed the same, at 31 percent.
Even though marketers are using more tactics, they are still unclear about how effective they are — a trend that is similar to what we saw last year. This year, 87 percent of marketers are using social media to distribute content, as compared to the rate of 74 percent that was reported last year. On average, B2B marketers are spending 33 percent of their marketing budgets on content marketing, which is up from 26 percent last year. This year we are seeing a shift in B2B marketers’ use of in-house teams for content creation, with only 44 percent of companies reporting that they outsource these efforts.
This year, we asked marketers to indicate any challenges they had with content marketing, and then select one as their greatest challenge. Read the entire report to see the profile of a best-in-class B2B content marketer and learn more about what goals and measurements they are using. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! It would be interesting to dig a little deeper and find out which of these channels are producing results for business.
It’s understanding about present content marketing going on and then B2B Companies using Content Marketing present. Personally for me – it would be interesting to figure out why companies tend to outsource content creation less as compared with the previous years. Now the greatest challenge for marketers is produce enough content – and still fewer tend to outsource content creation.
I agree with your idea here, Joe – the content that we see is shifting from mass posts to in-depth, focused pieces. In addition to customization, the growth in the number of outlets that enterprises are using to distribute content demands an increase in the volume of said content. I needed a favor from you, I was working on a research project to measure the effectiveness of content marketing in India. Could you help clarify what survey respondents meant when they cited “Social media, other than blogs” as a content *tactic*? We don’t have the data broken out this way, but is there a specific question on which you would like to see this breakout? The reason I suggest breaking those out is that I suspect that quite a few people in the industry fill out such surveys because they want early access to the results. This infographic takes a closer look at why B2B companies must leverage the power of social media in 2013. Content Maximiser is a very good team to work with, super-efficient, very effective and importantly easy to work with. In a world where content marketing is part of 90% of marketer’s plans and people spend an average of 10.7 hours a day with content, this would seem like a no-brainer question to answer.
We placed videos, how-to articles, interactive tools and school curricula on the campaign’s landing page hub, which was promoted through paid and earned media. Now, I plan and execute content marketing strategies that build positive brand equity, bolster credibility, generate qualified, educated leads, and elevate value perception. 2.  I use content marketing as a way to define my brand, build credibility with existing and prospective clients, and raise my profile among my target market. More recently, I launched a blog, The Bridge, where I discuss financial planning and lifestyle issues facing people 50 to 65. In broad terms we use the content to add value to our visitors and to educate them – not necessarily just about the specific product, but also about relevant subjects. I’ve no idea when I started using content marketing because I started before I even knew what it was. To build our reputation as thought leaders in our industry, specifically website development.


From small business to not-for-profit organizations to Fortune 500 companies, I’ve worked under the premise that providing your current and potential customers with useful information is the best way to start building the trust and the relationship with them that will influence them to do business with you.
My first content marketing project was supporting the San Francisco wholesale furniture biannual tradeshow. Formally, I began using content marketing in 2012 when I assumed my role as associate consultant with the agency. 7. I use content marketing because stories make connections through emotion since people are less likely to forget an emotion and, as a result, they’re less likely to forget you and your business. As a consultant, it’s important to share a variety of information to establish my expertise and introduce me to my audience.
As this diverse group of marketers shows, content marketing is important to support your overall business and marketing goals without the usual promotion, not only to build your brand and establish expertise but also, to help nurture sales. Lastly, it’s interesting to note that most of the respondents had done some form of content marketing or journalism before the term was popular. How would you answer the questions: Why do you use content marketing, how do you use it, and what got you started using content marketing?
PS–I want to thank the contributors to this post for taking the time to share their thoughts and input. It’s tempting to view social media and SEO as two separate entities, but in our experience these two elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered. Subscribe to receive the full text of each new actionable marketing post delivered free, five days a week to your inbox.
Tags Andy Crestodina, Dane Cobain, Erika Heald, Jackie Bebenroth, Joe Pulizzi, Kim Yuhl, Mike Branch, Paul Roetzer, Sandie Young. Stephanie–More professionals should consider using content marketing to build their client base and establish their expertise. Great feedback, and I love the graphic way that you represent the results (and of course the article analyzing these results). Couldn't make it to Social Media Marketing World 2016?Get all the sessions with the SMMW16 Virtual Pass. The Actionable Marketing Guide participates in the following affiliate marketing programs to bring you great products and services.
And if you have started, keep reading – I’ve got nine data-based video marketing tips for strategy, creation and optimization. About half of email messages are now opened on mobile devices (more or less, depending on which report you cite). While that’s an enticing stat, it hides a problem: If you embed the video in the email, not everybody will be able to see it due to email client restraints. His more recent posts skip this strategy; the video and blog combos he makes are now paid content, available only to his coaching members.
But do use one or two of the keywords a real human is likely to search for if they wanted to find your video. As before, be keyword-conscious when you add this information, but always think people first, search engines second. It clips to your shirt and costs $30-50… unless you insist on getting the Cadillac version and want to spend $180. Once you’ve got the video content and the rudiments of optimizing it for views, why put it in just one place? Once you’ve got a system set up, natively uploading videos would be ideal work for an intern or a well-vetted Fiverr hire.
This video will give you all the resources your need for a quick start to success, the key elements of video content and how to blend video into your content marketing plan. She has a background in publishing and journalism, including a New York Press Award and a Hermes Creative Award for blog writing. They not only offer a hassle-free experience for the viewer, but also help companies deliver a message whether entertaining or educational. Even before launching a product, you can test the waters by gauging public opinion about it.
With it you would be able to promote your brand as well as understand your target market better. The Content Marketing Institute (CMI) and MarketingProfs are excited to publish our third annual research results: The 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America, sponsored by Brightcove. Unlike last year, where articles reigned supreme, social media (excluding blogs) was reported to be the most popular content marketing tactic, with an adoption rate of 87 percent. Research reports, videos, mobile content, and virtual conferences are some of the tactics that have seen the biggest increases in adoption rates. As you can see in the chart below, marketers continue to consider in-person events to be the most effective tactic (at 67 percent). Unlike last year, however, LinkedIn is the channel that now has the highest adoption rate, beating out last year’s leader, Twitter.
Moreover, the majority (54 percent) say they will increase their content marketing spending in the next 12 months. As you will see, producing enough content is now the biggest challenge across B2B marketers, at 64 percent, as compared to producing the kind of content that engages, which was the top challenge reported in last year’s study.
Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Some times it is challenging to manage several social media sites without a consolidated platform. The trend that prospective clients we talk to now is to automate how their content is grabbed from their CMS, blog, etc.
All of these are just tools – each company should use the right tool for the job, I constantly preach, but few listen because their rose colored glasses are strapped on tight! These are folks who work from home, so their personal and business lives merge quite easily. I’m not surprised that Linkedin has beat Twitter this year, for the best site to share organic content. If everyone is producing more and more content, it becomes increasingly difficult to say something unique that will attract new prospects. I have recently started working on Content Marketing and your work has been very helpful to me. As you point out, the effective content marketers are using as many as 6-7 social media channels for distribution and amplification of their content (which might be tactics such as whitepapers, videos, etc). We will be publishing a few additional reports that look at the data based on a few verticals and company size if helpful. 64 percent of B2B companies are currently investing in social media marketing, with Facebook (83 percent), Twitter and LinkedIn (80 percent) their platforms of choice, and almost half (48.7 percent) plan to increase their social media budgets this year. Content marketing enables you to show your 360° brand through the use of text, images, video and audio. Content marketing eliminates the sell, sell, sell that makes your promotions sound like a used car salesman.
Many marketers underestimate the value of this type of information in supporting your sales efforts.
Content, especially in the form of a blog, is a great way to establish your brand by providing information that shows your knowledge of a particular niche.


They were asked: Why do you use content marketing, how do you use it, and what got you started using content marketing?
While I’d written ad copy, white papers and advertorials for over 15 years, my first foray into a multi-channel content marketing strategy was to promote the energy-saving benefits of GE’s CFL line, we created “Project Plant-a-Bulb,” a content program to educate consumers, teachers and children about saving energy. Also we also conducted school events where brand spokesmen shared energy-saving information and planted flower bulbs on school grounds. Thousands of teacher downloaded CFL-based lesson plans and hundreds of thousands of unique visitors to the website. Working at an integrated creative agency as a social media specialist, my role overlaps with several others due to the need for good quality content, a key element of inbound marketing.
For example, one client has a sports recovery device, a product that has no real equivalents on the market. In addition to nuts and bolts information about the show, I created fun guides highlighting where to eat and what to see and do near the conference. Content marketing gives brands the power to design their image or re-shape current messaging.
We use content marketing to showcase industry expertise, provide answers to timely questions, and, in the long run, build a trustworthy brand reputation. In addition to blogging, I share relevant articles and information of interest to my audience via Facebook , Twitter and Google+.
Big hat tip to Joe Pulizzi, CEO of Content Marketing Institute and author of Epic Marketing, for promoting the term. I've just returned from San Diego where I presented a workshop session on Blogging at Social Media Marketing World 2016. More and more, prospective buyers can and should expect something of value in order to get their attention rather than just rude interruption. Today it is about educating people’s mindset and creating the awareness and grabbing their attention and then persuading them for an action through content marketing. Whatever you’re doing – or not doing – with video, this article should give you a few ideas to move forward with. They did a study recently that found Facebook posts with videos get significantly more engagement than any other format. HTML5 does support video, but most mainstream marketers still avoid using embedded videos in their emails. That triangle inside the circle button (or even just the triangle) has become the universal symbol for “Hey – it’s a video!”.
Give that a listen all the way through, then give it another listen to capture all the notes and action items you’re going to want to take down. Some YouTubers pull tricks to increase view times, simply because they’ve seen how powerfully it affects rankings and views. Add a reasonably nice background, a phone or video recorder stand (a stack of books counts) and some good light, and you’re done.
As with every kind of marketing, the best way to know what works is to try a lot and track a lot.
With real time interactions, you can put up questions and also find answers to the wants and needs of your consumers as you enhance the capabilities of your product.
Don’t forget that social media is all about fun and a little bit of it in your video will attract much attention! I’ve noticed when I share an article on Linkedin the response is much greater than when I share it on Twitter. Is this because it’s difficult to scale content creation when outsourcing and still get the result in-house marketing department wants? We’re already seeing more clients stuck between the rock of high expectations for insight in posts and the hard place of limited internal resources. So does content marketing become primarily a took for deepening relationships that already exist rather than for prospecting?
Thus it seems that social media shouldn’t then be viewed as a distinct content tactic, unless something is meant other than channel distribution. While you’ve made the first sale, if your customer can’t use your product, they’ll either return it or not buy from you again. Therefore, make sure that your content is easy-to-share and optimized to attract members active on different platforms. Since inbound marketing leads cost 61% less than outbound leads, content marketing is a no-brainer.
Therefore, I’ve been using the Internet to share content for as long as I can remember. Since people only hire a web designer every few years, sending a newsletter a few times per month is fine. Your content is a reflection of your internal knowledge, responsibilities, innovation and potential.
By offering in-depth research, blog posts and e-books, we strive to provide valuable resources and to start intelligent conversations industry-wide. It may not have been deemed content marketing at the time, but certain promotional pieces certainly align with content marketing principles. I try to create unique information streams on each social network so that people who follow me on multiple platforms aren’t seeing the same content during the day.
Finally, link the image to a page on your site where the video automatically plays when someone lands on it.
It’s actually easier to get ranked on YouTube (phew!) but you need to know what you’re doing.
To begin with, Facebook has a video auto-play feature; viewers activate a video play in their news feed just by scrolling, and Facebook counts that as a view. This means product content, answers to customer questions, how-to’s, styling (especially for clothes, makeup and home decor), and ratings and reviews.
I got into the marketing field by promoting my writing and music online, often by providing unique content to other, relevant websites. Sometimes it’s not always self-serving or with a sale in mind, but that builds trust and a strong relationship.
This is a fairly new enhancement we have introduced and one that is garnering a ton of interest. It’s all about knowing where your audience is and adapting your content appropriately. It is because of your quality and valuable content that manage to capture the attention of your reader or customer over.
To read a fuller accounting, read RealSEO’s worthy post about how to understand the analytics for both platforms.
The goal is to go overboard on quality and create content that is memorable and ranks high.



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