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Business development comprises a number of tasks and processes generally aiming at developing and implementing growth opportunities between multiple organizations.
Egham, UK, February 15, 2012 View All Press Releases Apple Became Top Smartphone Vendor in Fourth Quarter of 2011 and in 2011 as a Whole Worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner, Inc. Many small business owners are missing out on sales because they dona€™t have a sales plan. The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run. Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services.
We can help you put together a strategy for specific initiatives or to meet your overarching, big-picture goals.
We can review your marketing, sales and analytics data to help you understand your current performance. We advise on best practices for specific types of marketing communications for different needs in your unique circumstances. One of the most interesting and challenging aspects of modern marketing is how different pieces of a campaign must work together fluidly.
And finally, imagine what we can do for you when you combine both our experience in marketing strategy, communications and sheer abilities as writers who can address both people and search engines with equal ease.
We're based in Dallas and Denver, but our work goes global, so whether you're in Peoria or Paris, let's talk about how our work can serve your business needs. Capture traffic, build loyalty, boost branding and convert visitors, all with a single content product.


Next StepOur work goes global, so whether you're in Peoria or Paris, let's talk about how we can serve your business needs.
Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010. Your company may have a sales plan in place, and if so you should definitely make a point of learning and following it. According to humanist psychologist Abraham Maslow, our actions are motivated in order achieve certain needs. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. Let's face it: we've gone through an explosion of marketing channels that must be considered -- digital, print, mobile, local, social, press, and on and on -- all channels that then must combine seamlessly with marketing best practices -- like conversion optimization, search optimization, and more. Which means: to truly excel, you need experts who can untie the knot, understand how the filaments fit, see the big picture, and weave all the threads together with the aim of generating results that are greater than the sum of the parts. For example, here's an excerpt from a messaging strategy map produced for a Siemens RFP, visually illustrating the many layers of a major marketing campaign.
We have posed as an employee of our clients on numerous occasions, successfully representing their best interests and delivering stellar service to their own clients. Finding that "synergy" (if you'll pardon our use of an over-used business term) is what conversion optimization is all about, with the end result of optimizing results.


Sure, they might have quarterly sales targets or end of year goals, but they dona€™t have a strategic plan for reaching them. So please mark this page for your reference in the future and do send your colleagues here too. This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. All together, precisely what we did in my former role as Director of Marketing Communications, with the bonus expertise of a national news correspondent who knows how to be heard and get the word out. As a result, Apple became the third-largest mobile phone vendor in the world, overtaking LG.
A well thought-out sales plan is a roadmap that helps small business owners gain new clients, and grow business from existing ones. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. The lowest levels of the pyramid are made up of the most basic needs, while the more complex needs are located at the top of the pyramid.




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