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Viacom is trying to portray that YouTube was built on the principles of making money from out-and-out piracy, and that Google was complicit in this when it bought the site.
The most damning of all this, though are the internal e-mails, mostly sent back and forth between YouTube's founders Chad Hurley and Steve Chen.
Related: The Brief But Impactful History of YouTubeTo follow this story as it progresses, and quite possibly gets yet more vicious, follow me, Kit Eaton on Twitter. Although YouTube wasn’t created with cooking videos in mind, and established itself more with homegrown comedy videos and cute cat videos, it nonetheless has become a major hub for food content. While comparing made-for-YouTube productions’ viewership numbers with those of online clips for old-guard television food shows is not a fair comparison, advertising revenue helps illuminate the dollars at stake. Rosanna Pansino, the Los Angeles-based host of Nerdy Nummies, didn’t expect to show up on billboards when she started posting video clips on YouTube.
Pansino, for her part, said she realized her show was becoming a big deal when strangers recognized her at a local Chipotle.
This is a big part of the dichotomy between YouTube cooking shows and their televised alternatives. But some companies are trying to find a middle ground between YouTube’s DIY food shows and the slick productions of cable television.
The company bridges the gap between traditional cable television and the new anarchic world of Internet video. By his estimates, approximately 70% of Tastemade’s viewers are watching their videos on mobile devices. That is to say, while television cooking shows embrace a safe middle-of-the-road, Internet cooking shows embrace the niche.


The real question for Tastemade, YouTube, Vimeo, and other players in the industry is what happens when the Internet really does get its first breakout food celebrity. Update: This article has been updated to reflect current viewer metrics for Strachan and Pansino. And although YouTube has yet to present its first Bobby Flay or Giada De Laurentiis to the world, that day is coming soon. Epic Meal Time has racked up approximately 774 million views on YouTube for their videos, and Tastemade (a food content network that Strachan belongs to) has generated approximately 26.8 million views on their channel. According to estimates by Outrigger Media published in Ad Age, My Cupcake Addiction generates approximately $64,000 monthly in earnings. When I met with her at VidCon, Pansino was busy promoting her self-titled new cookbook, which is an Amazon best seller as of press time even though it is still in pre-orders for a November 3 release. She was working small gigs on the fringes of Hollywood, and decided to make videos that mixed her love of cooking with geek culture callouts to Star Trek and other shows. While Pansino remains the show’s brainchild and on-air presence, her sister and other family members handle production and much of the day-to-day work of Nerdy Nummies. Television cooking shows have primarily been the territory of the food-savvy entrepreneur (See Wolfgang Puck and Rachael Ray, who entered television in the pre-YouTube era by turning her cooking classes into a weekly television news segment), while YouTube has primarily been hobbyist territory.
It was less the question of becoming a multimedia star than of making a cooking show for niche audiences—rather those are science fiction-loving pastry fans, people with celiac disease, or keepers of Kosher or halal diets.
Will they make the jump from making YouTube videos in their garage to their own cable television show? By comparison, No Reservations With Anthony Bourdain generated only 8.1 million views of clips on YouTube.


Another channel, the child cooking series Charli's Crafty Kitchen, generates an estimated $128,000 monthly. It’s a long way from the videos she first created for fun shortly after moving to Los Angeles in 2011.
Fans quickly cottoned on to her enthusiasm and format, and viewership exploded: Some of her videos have had over 70 million views.
Similarly, Elise Strachan’s husband quit his job as a police officer to handle the business side of My Cupcake Addiction. When, as is the case with Nerdy Nummies and My Cupcake Addiction, fame strikes, friends and family often jump in to handle the business side of things. Cable companies Scripps Networks Interactive (Food Network), Comcast (through investment arm Comcast Ventures), and Liberty Media are all investors in the firm, which works with food content creators through a variety of partnerships. Or, even more interestingly, will they be able to build multimedia empires, open restaurants, and receive lucrative endorsement deals without even doing the television part of things? Ifyou encounter a video that's inappropriate or copyrighted, please use this feature to notify us.



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