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Just to put it in perspective, if you decided to watch every video on YouTube, it would take you over 8,000 years!  More video is uploaded to YouTube in one month than the 3 major US networks created in the last 60 years. The viewing statistics for YouTube are staggering, and that makes it exceedingly difficult to make your video stand out.  So how do you increase your chances of getting your one in a billion video seen?
Compelling – Your video has to be captivating and engaging.  Otherwise, why the hell would anyone bother watching it?  Make sure your video passes the “who cares?” test.  The first 7 to 15 seconds are key, so make sure your video has a powerful hook! Call to Action – A video without a call to action is pointless.  What do you want your viewer to do when they watch your video?  Tell them that!  You must include a direct and specific CTA. Charisma – If you’re going to be on camera in your video, you’ve got to turn on the charisma!  The more magnetic your personality, the better.
Crazy – Be surprising, unexpected, shocking, unique, fun – anything in the “crazy” category will get you views. Community – YouTube is social, so you must embrace and nurture the community in order to be noticed.  Collaborate, cooperate and cross-promote with other YouTubers.
Now use this 10 C checklist to see how your video measures up.  Make sure you’ve got the first three on list, then pile on the C’s to see real success on YouTube. Do you have other tips and tricks you’re using to get your YouTube videos viewed?  Share them in the comments below.
So how did Jenna Marbles (Jenna Mourey) become the most watched girl on the internet, even while having a crossed wonka eye, parodying celebrities, sexuality images on Instagram, living in Rochester, NY then moving to Santa Monica in LA in a $1.1 million dollar house that she rents out with her dog, Marbles? Now if someone say a photographer, musician or service oriented business created this kind of following, then it will be an easy to transition from internet to mainstream media exposure like Justin Bieber, but even then, Marbles and Bieber had some luck factor as well. Just days after unveiling a streamlined, cleaner homepage (so much for the magic 28 words), Google unveils a stripped-down version of YouTube pages, too. Called Feather and now in beta, the new layout removes much of the clutter (or features, depending on how you see it) from YouTube’s typical video viewing page. If you’re looking for a way to simply watch videos, Feather may be a great option for you. If you own a business in the health and beauty industry and you don’t know what I’m talking about, you have got some homework to do. For those who have never understood why these videos are so important, you’re in luck because I’m about to explain to you the marketing side from a first-hand point of view. First, let’s talk about why people watch these videos and what makes them keep coming back for more.  I remember the first time I ever watched a how-to beauty video on Youtube was three years ago on Michelle Phan’s channel .
Many companies have tried to enter this Youtube world and create content as well.  None have really broke through to the success level of these powerful beauty gurus though. A channel that I would recommend keeping an eye on, though, is ChannelNineNetwork presented by Nine West. This entry was posted in Uncategorized and tagged andreaschoice, beauty, beauty gurus, health, How can companies use Youtube gurus for marketing, How-to videos, marketing guru, marketing tactics, michelle phan, Missglamorazzi, nikkiphillippi, Youtube beauty gurus, youtube marketing strategies, Youtube videos by Cheryl Chan.
MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. The New Year is all about trying new things and getting plans in place, so whether you have a YouTube strategy already or not, getting a layout of your next 6 months can help you see success. Creating this plan is definitely time consuming, but overall it can help you stick to your videos and help make sure you’re organized enough to be able to market your channel in a way that brings in the most relevant viewers time and time again.
Just as you would with the content on your blog, you have to understand your audience and understand what it is you want them to do when they visit your video—convert, share, republish, navigate to your website, subscribe, etc. Promote any webinars you’re going to be hosting and explain why they’re great and how viewers can get involved.
You can also come up with video content ideas in the same way that you come up with your blog content ideas such as looking at Quora and other social media sites, using tools like HubSpot Topic Generator, or hosting polls and surveys to ask your audience directly. Naturally, once you have your research and ideas set to go you have to look at your resources and see how often you can publish a video while still putting out quality. Whenever you visit a YouTube page, you can click on the Channel tab to see the channels (as shown above). Most small businesses will just have one YouTube channel, but if you offer services that have very different audiences then it may make sense to spend the extra time. The scheduling is actually going to be the easy part once you have your ideas in place and you know how often you want to publish videos (especially based on the resources you have available).


When you create your calendar, include the title of the video on the day you want it published as well as the employee in charge of publishing that video. When you’re creating a schedule for your YouTube channel, you should simultaneously create a calendar for publishing your videos on your blog. I usually recommend spending one to two months just creating videos and getting a feel for uploading them and reading comments and shares, but after your first few videos you need to look at your YouTube analytics. As you can see on the left-hand side, you can of course dig very deep into this data once you’re comfortable with a YouTube strategy in the first place. Remember that even if you do plan out your content for 6 months that doesn’t mean that you have to stick to the plan exactly—in fact you should make changes as you go. Whenever you plan something this far in advance it is always a rough plan to help give you an overall direction and accountability, but you’ll make plenty of changes along the way. As the second largest search engine after Google (and a subsidiary of Google), YouTube keeps growing and changing. YouTube offers marketers the opportunity to increase engagement across social networks by adding a video response to another person’s video or leaving a comment on another related video.
You and one billion other people!  Welcome to the club – or maybe it’s more like a mosh pit.  If you’re going to join the 100 hours of new video content that is uploaded to YouTube every hour of every day, your video better be worth watching. If you don’t possess a lot of “natural” charisma, use costumes, kids, props, pets, guests… anything to give your video that spark of personality.
Luckily, her mom was a marketing consultant and was able to guide her into how to create a brand identity, awareness and experience to keep the continuity going for her users to keep watching her DIY (Do-It-Yourself) YouTube channel.
YouTube is quickly becoming a saturated market for online marketing, so you’ve got to stand out. YouTube is owned by Google, so each video you create on YouTube will have a possibility of high search visibility. One of the best ways to turn YouTube views into traffic is to invite people back to your website where they can connect to you continuously at the end of your videos.
However, if you want to socialize or explore on YouTube, you’re better off with the current layout.
This is a community where influencers are born, and if those influencers are advocates of your brand, you have just effortlessly created a free walking, talking and video-making advertisement.
Businesses crave for the same attention in their marketing efforts.  They want people to be talking about them, sharing their tips from them and be excited and engaged in any information they release to their consumers. Lancome, for example, is working in collaboration with the most famous guru, Michelle Phan, and still only reaching 3900 subscribers.
In a short span of just 3 months, they already have 6700 subscribers and over a million video views on their channel. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. A great way to see what’s working and what’s not in your industry is to look at your competitors’ channels.
Think about that topics that your audience engages with most and start making a list from there, which brings us into the next step. Coming up with topic ideas is difficult enough, but you need to be able to now come up with ideas that will also transfer well into a video and keep viewers engaged.
This usually takes a little bit of expertise, so you can outsource this work to marketing agencies or use a tool like Biteable to get started. For many companies this will be once per week, but it’s up to you to decide whether you want to focus on more or less.
This is definitely a lot more work, but it can help make your analytics easier to read (more on this later) and it can help you build a stronger following because your videos will be more consistent. The cool thing here is that viewers can subscribe to just the channel that interests them; thus avoiding having to look at irrelevant videos.
Just make sure that if you do decide to create two channels, you have enough content and enough staff to manage them all at once.
You may only have an editorial calendar for your blog and website thus far, so now is the time to create a calendar for your YouTube channel.
It should be up to your team to think ahead and produce the video in enough time to make sure it goes live the day it’s scheduled.


You don’t necessarily want to publish every single video because that may deter people from visiting your YouTube account, but if you have a video that is relevant and timely or that is getting a lot of attention, consider adding it to your editorial calendar for your blog.
This will help make sure that you know how to monetize your videos and create more relevant content and market it the right way to get viewers to do what you want (the goals discussed in the first section). Some of this data includes earnings reports, devices, traffic sources, engagement reports, and more. Many companies choose to break up their plans into four month increments as well to help things seem more manageable, so it all really depends on how often you want to create and publish videos.
Being a marketer who approaches video strategically, you’ll want to take advantage of opportunities YouTube provides to engage your audience and distribute video content across multiple channels. You can mention other users in YouTube comments, just as on Twitter, or comments can be private between two people or a particular group. Be sure to include Facebook, Instagram, Vine, blogs, other websites to reach your audience. If you’re going to take the time to create a video marketing your creative talent or business. Creative visualization and storytelling are quickly becoming the hottest trends in messaging. This, makes it really easy for users to click to your website, by including a click-able link right in the video description box, look how Jenna Marbles does this on her video description.
YouTube videos are so simple to make and publish that if you take the time to upload just one YouTube video each week, you will see more traffic. This goes back to doing research on your audience and thinking about what you want them to do when they reach your video. The two may run together and for some companies it might make sense to include your YouTube schedule on your current calendar (more on this later), but I generally recommend having a separate calendar for each platform. You will inevitably move things around as the 6 months go on, but this helps to make all of the video content more manageable.
It’s a great way to shake things up and keep your audience interested, not to mention remind your blog readers that you have a YouTube channel they can check out. While you can no longer leave video responses, you’re still able to leave a video in the comments. Inject humor, sexism, consistent outfits, use creative storyboard branding and do anything you can to get your video to stand out from the rest. Be creative and consistent with the amount of content you put up, and you will get more visitors, hard work always pays off, you just have to do the correct hard work. Out of laziness, I chose to give the video review a chance rather than to read it off a beauty forum or blog.
Or perhaps that the personal accounts only ever feature one main person as opposed to different employees or having a brand attached to it? They recently featured one of my favourite gurus, NikkiPhillippi, and –I have got to say- they are on the right track on making me a daily viewer!
Once you start having data of your own, you can begin to get more specific with your ideas and the times that work best for you to publish. See what’s working on your blog and what your competitors are having success with, and get creative to mimic the content styles and topics as best you can. Fortunately, I still do free 15-minute marketing assessments to have a quick chat and see if we’re a fit for each other. Once your audience connects with you on a more intimate level weekly, they will keep coming back to see what your up to, your creating a movie version of yourself, but through webcam, and various trending topics.
Jenna Marbles only creates one video per week and has the following she does, some channels this takes weeks or months for followers to accumulate, if it happens to be a really viral video, then only days or weeks to create traction and exposure. Also- how can a brand balance between trying to be personal yet professional at the same time? To be honest, I’ve seen many brands try to emulate the feel of a personal account, yet none of them seems to have been the perfect result yet.



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