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Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Our search engine promotion services are designed to improve your website's ranking in short order. Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties.
Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads. Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns. WordStream is tailored to help you easily create customized, highly-relevant keyword lists and keyword groups for your business. Colleges and universities are asking students to consider these questions when they deliberate their enrollment choices – bringing brand and marketing to the forefront as administrators strive to appeal to an ever?increasing and diverse student base.
These business-driven branding techniques rely on technological advances to interact with today’s primarily millennial student body. Responsive website design: Creating intuitive and easy to navigate websites that can be viewed on multiple devices and platforms.
Search engine optimization: For institutions that offer niche programs, it is increasingly important to ensure that these programs reside at the top of search engine listings.
Strategic social media: While nearly every institution of higher education use some form of social media, it is unclear if many are realizing ROI on simply establishing Facebook or Twitter accounts. Mobile development: Colleges and universities are making greater investments in having a mobile presence, from the institution’s website to the development of mobile-friendly course content.
CMS and CRM systems: CRM systems are becoming increasingly important tools to harness “big data” from historical student information and track activity from prospective student outreach.
Changing demographics, the rising costs of higher education, and new market pressures are also significantly impacting how institutions attract new students, as represented in the figure below. The average amount spent on marketing  has increased by over 50% since 2000, ranging upwards of $1,190 per student recruit for the average four-year private institution. Perhaps the largest area of innovation and growth in higher education marketing and branding, as well as in recruitment, is in the online and digital space.
Despite the widespread adoption of social media and other marketing tools, less than half of the undergraduate admissions officers surveyed by the UMD Center for Market Research have a written social media policy to manage these marketing processes and capture outcomes data.  In addition, 19% reported they did not know if any such media policies even existed at their institution.
Applying research when integrating a brand strategy into strategic planning allows institutions to eliminate this disconnect between policy and action. By implementing data-driven market findings, institutions can increase brand awareness and image perception, attract and engage prospective students, and build loyalty amongst their students, parents, staff, faculty, alumni, and donors.
Elevating the performance of your brand to fortify your institution’s presence across the higher education landscape by surveying your network’s levels of brand perception and awareness. Maximizing your message to articulate the value of your degree by understanding the communications concepts that resonate with different student audiences.
Rely on the power of your institution’s brand and lead students to remember yoUR name when making their enrollment decision. To download a free copy of Trends in Higher Education Marketing, Recruitment, and Technology, complete the form below. Branding has never been more important, and tapping into the social explosion early will certainly yield massive gains as the younger generations reach college age. To truly capture the attention of a generation with incredibly high expectations amidst a new wave of social and economic concerns regarding higher education, institutions can’t afford not to do research to test their messaging and advertising concepts before taking these campaigns to market. Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. The $500m acquisition gives Disney stewardship over the network’s 380m subscribers, 5.5bn monthly views and existing stable of 55,000 YouTube channels.
In exchange for providing technical, financial and promotional support, Maker collects a portion of the ad revenues for videos that are posted in its network. Details on the Makers financial performance are closely guarded, but it has grown considerably in the past year, from 2 billion YouTube views per month in late 2012 to 5.5 billion currently.


While the deal is small compared to Disney’s $4 billion purchases of Lucasfilm and Marvel, the deal could be a much more significant investment in the studios long term future, and marks a step away from traditional entertainment distribution channels. It also follows acquisitions of social networks Club Penguin and Playdom in previous years.
One of Maker Studios biggest content partners is PewDiePie, a Swedish gamer who shares playthroughs and comic skits on his own channel. Now, Disney will have direct access to Maker’s viral stars and its 380 million YouTube subscribers. Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, according to a news report. About 20 of the channels will present several hours of original programming produced professionally each week, while other channels would use content already available on the site.
The launch will be phased over time, starting before the end of the year, and YouTube is hiring help to implement the initiatives. In recent weeks, YouTube was also said to have held meetings with Hollywood talent agencies, which the newspaper said were more likely to produce deals with directors of production companies than with movie stars and other celebrities.
YouTube, already the third most viewed website in the world, hopes the plan will further boost traffic to the site and take a bite out of the $70 billion US television advertising market. The cool thing about Google and YouTube is that people tell them exactly what they’re looking for.
Keyword research gives you a huge advantage to getting your product in front of your future customer. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” –Google. You will want to save this spreadsheet and use it as a reference when you are putting your keywords into your ads on TrueView. The next keyword strategy we want to show you is something you probably never thought of using as a keyword research tool.
Get a screenshot of the words that have dropped down or write them on a piece of paper so you can refer to them. Put your new keywords into your Excel sheet so you can use them when putting them into your TrueView targeting groups.
We felt that the Adwords Wrapper from Michael Wong is a great tool for getting your keywords from broad match to phrase match. Save the newly matched keywords to your spreadsheet so that you can easily find and place them into your targeting group when you’re ready. We’ve never used LongTail Pro but I just looked into it and it looks like a pretty useful tool. Also, I saw in your videos you also use annotations, how do you keep track of clicks for those since adwords isn’t able to track annotations clicks? Can i use phrase match keywords (in the same way as you guys told about in-display) to target when running in-stream ads? You can use phrase match keywords but last time we tried them, we had a hard time getting them to spend their allocated budget. Learn YouTube Advertising Strategies to get a return on your ad spend & outsmart your competition.
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A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.
WordStream's PPC Advisor enables you to optimize your keywords and ad text for higher Quality Scores, getting you to rank higher in search engines with lower costs. By crafting, presenting, and managing a unified brand message, experience, and environment, institutions can achieve a significant competitive advantage when recruiting and retaining top student talent.
Many have hired marketing professionals from the corporate world and invested significant time and money to create strong institutional brands. While 82% of institutions feel that their marketing efforts have a positive impact on brand visibility, only 56% have attributed increases in both applicant quality and perceived academic reputation to the work of their marketing functions.
Although there is still some doubt that institutions are using technology to its full potential, particularly with social media and other emerging platforms, a recent survey by the University of Massachusetts-Dartmouth indicated that nearly 100% of institutions use some form of social media as part of their marketing and overall branding strategy. Learn more about current market trends in higher education marketing, recruitment, and technology by downloading Hanover Research’s free report below.


Your point that embracing social media channels now to develop a content pathway for future generations is a huge one. Maker will not be incorporated into Disney’s gaming operations and will instead report directly to CFO James Rasulo.
The Wall Street Journal reported on Thursday that the plan could cost as much as $100 million.
Your keywords are what you search in Google or any other search engine and those keywords help Google scrape the internet and find what you are looking for. If don’t have any campaigns started with Google AdWords then you will be prompted on creating your account and providing certain information.
You may need to have a higher Cost Per View (CPV) for keywords in TrueView if they are “High” in competition.
Keywords with “Low” competition may not be searched as often as “High” and don’t have as many businesses bidding for them.
You will want to be finding keywords that you feel will be relative to what your business offers or is offering in the ad you plan on making. Moz gives an excellent explanation of what long tail keywords are and how you can use them to your advantage. Check out our Ultimate Guide to YouTube Advertising post to learn how to get your new keywords into your ads. You should all be familiar with the function that Google and YouTube have of trying to auto fill what you are searching.
The VidIQ app will help you analyze certain data points of YouTube videos that you wouldn’t be able to see without the app. If you go to a video that is related to your business’s service or products then record what tags have been used with that video. It is a simple communications technology that blasts a recorded voice message to thousands of call recipients in a very short period of time. Also, a good design compels your website visitors to explore your website further and much deeper. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. After all, the fastest growing US businesses are avid users of social media, employing a range of tools to connect, engage, advertise, and advocate their products and services.  Institutions are applying this market success in their own outreach, recognizing the importance of incorporating social media into their strategic planning and looking ahead to the potential of mobile social commerce. One in three schools say social media is more efficient than traditional media in reaching their target audience. Millennials have different priorities than previous generations and, frankly, aren’t impressed with the majority of content marketing appeals that are targeted to them.
This will help you know that your product or service is something actually being searched for on Google. But to give you a basic understanding, long tail keywords are not nearly as often searched in Google but if you use them correctly then whenever they are searched, your ads will have a better chance of showing up. Sounds like you’ve accepted the fact that research must be done in order to be successful with what keywords you use! Bulk voice calls are automated calls which involves automated dialing to hundreds of numbers at once using computer managed lists, playing a pre-recorded message to automatically dialed mobile or landline numbers. The only way to keep your customers engaged and increase your sale is good content, easy-to-use features and exciting offers. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. In some cases, this mentality has come to fruition through the development of Chief Marketing Officer (CMO) positions – emphasizing brand creation and marketing campaigns as a core function of the institution. Debatably of equal importance, social media is less expensive than historically traditional marketing approaches. Adding keywords to your plan will eventually allow you to download them to an excel spreadsheet. This communication technique of bulk voice calls has the advantage of most penetrative reach and personalized messages.
The best thing about our designing team is they are always ready to provide with endless ideas and possibilities. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). Investments in this form of emerging media allows institutions to maximize their resources by spending up to 33% less money on printing, 24% less on newspaper ads, and 17% less on radio and TV ads.  The report further determined that 92% of undergraduate admissions officers feel social media is worth the investment they make in it, with 86% planning to increase their institution’s investment in social media in the next year. If you require any creative assistance, they are here to assist you with proper suggestion.



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