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Walmart's anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most recent Viral Video Chart from Visible Measures covering the week through Sunday. Pandora has named Interpublic's Deutsch its new creative agency.Deutsch's Los Angeles office will handle the account. YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the internet, people familiar with the plan said.The project, for which YouTube has already overhauled its technical architecture, is one of the online video giant's biggest priorities and is slated to debut as soon as 2017, one of the people said. The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.Effen Vodka is caught up in a controversy involving 50 Cent that this week led to some Cincinnati outlets boycotting the brand. Apple lost its fight to keep the "iPhone" name exclusive to its products, with a Beijing court deciding a little-known accessories maker can use the label for a range of wallets and purses.The ruling affirmed that Xintong Tiandi Technology (Beijing) Ltd. VeryStar has been one of the buzzed-about small independent agencies in China, with a specialty in online retail commerce and mobile capabilities, including for hot all-purpose app WeChat.
In late March, Vox Media President Marty Moe forcefully made the case for a Vox-produced TV show ("We bring the ability to create a new generation of television programming for a new generation of digital television consumers") and said he'd be ready to share more about the company's plans when they sold their first show.It appears the time has come.
Apple is planning sweeping changes to its year-old music streaming service after the first iteration of the product was met with tepid reviews and several executives brought in to revive the company's music strategy departed.Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren't public. Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices.The company announced at its NewFront presentation at Madison Square Garden on Wendesday morning that it has partnered with BrightLine to deliver the first interactive advertising built specifically for connected TVs. Millennials -- 83 million strong and 45% non-Caucasian, according to market research firm Experian.
Whenever there is a creative presentation coming up on my calendar, I mistakenly look forward to it, thinking that I can sit back and be entertained by songs, antics, laughter. Samsung Electronics knows consumers might be inclined to spend upwards of $5,600 on a smart refrigerator with an interior camera, custom cooling system and exterior touchscreen, but just in case, the electronics brand has enlisted an endorsement from favorite celebrity couple Kristen Bell and Dax Shepard.Beginning May 9, the company plans to air a series of spots marketing its home appliances and starring the real-life spouses. Digital Kitchen has brought on former Olson Chief Creative Officer Dennis Ryan as CEO, a move that comes about a year after Kyu, part of Japanese holding company Hakuhodo DY Holdings, acquired the creative and digital shop.Mr. MDC Partners during its earnings call took the opportunity to address a report that came out late last week by Gotham City Research short seller Daniel Yu. Havas Media Group has hired Colin Kinsella as CEO of Havas North America and promoted Lori Hiltz to CEO of Global Brands for Havas Media.Mr.
Instagram is pushing further into video ad formats, adding video to the carousel product it launched last year.Carousel, first announced in March 2015, offered advertisers a way to show multiple photos on the same sponsored post.
Interpublic's TwofifteenMcCann previously handled Pandora's work, and it was believed the shop did not participate in the internally led review.
As reported by the Cincinnati Enquirer, it started when the rapper "accused an airport janitor of being on drugs because he wouldn't respond to him in a video posted Sunday on Instagram." The video can still be found on YouTube, below. The unfortunate incident is running up the numbers in various forms elsewhere too, from Instagram to YouTube to Vine. No marketer I know can honestly say that his or her job operates only in the digital space, as marketing increasingly takes on the human psyche in more channels than you can count. Klayman's debut feature documentary "Ai Weiwei: Never Sorry" was shortlisted for an Academy Award, nominated for two Emmys, won a Sundance Special Jury Prize and earned a Director's Guild of America nomination. On Wednesday, the company said A&E Networks' FYI channel has greenlit a Vox Entertainment-produced show with a working title of "Prefabulous." Despite the tentative name, it's not about digital natives on the cusp of fabulous celebrity, or anything along those lines. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said.


Flanik was most recently managing director and has been overseeing a number of accounts, including FedEx, ExxonMobil and Tropicana, since she took the role in 2011.
Havas Media will be the exclusive charter agency for the new product, which will debut this summer.It is also working with Nielsen to enable the measurement of ads through so-called over-the-top video delivery devices like Roku, PlayStation, Xbox and Apple TV. Ryan, who left Olson in July 2015 after serving as its first CCO for nearly four and a half years, is succeeding former Digital Kitchen chief executive Bill Fritsch. On Wednesday, the bank is unveiling a digital push for Chase for Business by asking small businesses in the U.S.
Ostroff also announced a "broad distribution deal" with Comcast and an "expanding relationship" with Amazon. The two companies also will jointly develop short-form series, both live-action and animated.The deal marks the first collaboration between ESPN, Disney's most profitable network, and Shane Smith's burgeoning Vice Media.
It wasn't immediately known what other shops were in the pitch.Deutsch, which will handle creative as well as digital, will work on Pandora's brand positioning and marketing strategy as the service launches products to a new generation of users, said a press release. Since the dawn of broadcast media, political observers and operatives have obsessed about the impact of the soundbite on our body politic.
While Apple retains the trademark for mobile devices, it defeats the company's efforts to gain full ownership of the name in the world's largest mobile market. It's about prefrabricated homes.Production is beginning now on eight half-hour episodes, according to Vox.
The reboot is expected to be introduced at the company's Worldwide Developers Conference in June.The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service.
This will allow Hulu to deliver accurate measurement of ad campaigns' viewership beyond the PC.
Then inevitably, by the time we are 15 minutes into it, my mind is spinning and I wonder, "What the hell was I looking forward to again?"I think as clients, we mistake our role at this stage as that of audience or judge. It brings up lack of innovation, an issue with senior talent retention, problems with copyright infringement and multiple financial issues. The companies would remain free to cooperate in driverless technology with other partners, said people familiar with the matter.Fiat won't license any of Google's self-driving technology, spokeswoman Dianna Gutierrez said. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. Unplugged would bring more premium content onto YouTube's web service and mobile apps, grabbing more viewing time and generating more non-advertising revenue.
It's also the second time it has lost exclusive use in China of a brand name it coined.Xintong holds a trademark running the gamut of leather and imitation leather goods, from smartphone cases to products that Apple has never launched, like wallets and clutches, Legal Daily said.
Fritsch will continue working at Digital Kitchen in an advisory position and will remain on the agency's board.Starting officially on May 17, Mr. Vice, based in New York, already produces a weekly show for Time Warner's HBO, and this year introduced its first cable network, which it operates with A&E Networks. Prior to his role at Mindshare, he also held the position of CEO North America for Digitas, as well as senior positions at Razorfish and QuinStreet, a startup specializing in online marketing and technology.Ms.
The format launches in beta today and will be rolled out wide in mid-May.Among the first advertisers are Airbnb, Macy's and Taco Bell.
On Tuesday, 50 Cent offered this apology, according to the Enquirer: "While the incident at the airport resulted from an unfortunate misunderstanding, I am truly sorry for offending the young man.


The court decision upholds a 2013 ruling that centered on the fact that, when the Chinese company sought its trademark in September 2007, the iPhone had only been linked to products outside of China. Financial terms were not disclosed.China is the world's largest e-commerce market, and mobile payments are big there already. With NewFronts in full swing, it's a perfect time to look more closely at the needs of these diverse audiences and how to fuel successful digital content development and more addressable moments. One 40-second anthem spot (above), which features entrepreneurs at a deli, coffee shop and barbershop, explains the effort."There are those who are up before the birds, before the sun, yet there's no celebration when their day begins," a voiceover laments. Hiltz has served as CEO for North America since 2012, when she was promoted from her role as exec-VP and managing director of the media agency's Chicago office. It was certainly not my intent to insult him or the disability community, which is a source of great strength in America.
VeryStar is a certified mobile platform design agency for both WeChat and Alipay, the payment system affiliated with Alibaba Group.
The reality is, most established media and agency players simply do not have enough talent to meet the emerging appetite of this cultural group's inclinations.So, think like a venture capitalist (VC). The agency has done the best job it can, given our "ask." Now it's up to us to help guide the work.
Those players are driving innovations in how people use smartphones, and how brands interact with consumers. Greg Zamfotis of New York-based Gregorys Coffee, a 17-unit chain, will ring the bell, while the portraits of dozens of other small business owners will be on display.
WeChat, for example, is now way more than a messaging app people use it for customer service requests, to book hospital appointments, buy airline tickets, pay gas bills, order takeout and donate to charities and all that happened well before before Mark Zuckerberg got excited about the potential for chatbots to link brands and consumers on Facebook Messenger. You have the opportunity to help, inspire, focus and build or say something really stupid that will deflate, confuse and anger. Osborn, adding that "we pride ourselves on being nimble, but we need to be doing that and pushing out into new practice areas, which I've been really involved in." The pair will be splitting the oversight of clients, though Ms.
If you want to remain relevant with fastgrowing, multicultural audiences and ensure your long-term relevance, you cannot dabble.
I love to give junior people the opportunity to learn, but if this is a high stakes project, keep it very small.
Hiring a few one-off representatives of these diverse groups to produce content doesn't scale. You will have to force this to happen, but it's worth it to actually have a group that can discuss rather than lob things across the table. Digital development is custom built to drive the next evolution of content for diverse audiences.
With lower overhead, you can rapidly create, test and develop large volumes of content that will ultimately prove successful with diverse audiences.




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