Youtube video ad size,marketing plan for music artist sample,video game advertising jobs qatar - PDF Review

Fast forward 70 years, and brands are still trying to get their message in front of those who matter, which is no easy task when you take into account DVRs and multi-screen viewing habits.
Well do not fear, Google AdWords for Video is a powerful tool for brands and their video content strategies, but only if done correctly. Speak to your audience – When creating video content for the purpose of YouTube advertising, it is important to understand your audience. The content created for YouTube needs to speak to those who are targeted – this will allow a brand to build trust with the viewer, ultimately creating a positive experience. Grab their attention – There are two types of TrueView In-Stream Ads a marketer can run on YouTube – those that a viewer cannot skip and those that a viewer can. About the Author Latest PostsAbout Blake FifeBlake is BLASTmedia's creative director, hailing from Ball State University.
Recent TweetsYouTube now reaches more 18-40 year olds than any other network, broadcast or cable. A recent Variety study found that the Smosh guys were the most beloved celebrities among Americans between the ages of 13 and 18, ranking higher in terms of popularity than other YouTubers and even more traditional celebrities. Their wax-figure copies will be making their debut at Madame Tussauds in San Francisco in June.


In fact, the early daytime drama shows received their name from the adverts that aired with each show. If there is a disconnect between your content’s message and the audience viewing said content, your ad runs the risk of having a negative response. People are watching videos on their computers and even mobile devices, which is much different than the traditional viewing experience of television. This is why it is imperative that you grab their attention early and fast – within the first 10 seconds. Your ad content is interrupting someone’s pre-determined viewing experience, so they do not want to sit through a two-minute sales pitch of your product.
Advertisers and content creators alike must adapt and evolve to the changing digital landscape. Allow the well-equipped video team at BLASTmedia assist in delivering your message out to the millions of people on YouTube everyday. Whether it's shooting video, working on graphic design projects or animating, he's constantly changing gears which allows him to keep a sharp, creative mind. Companies like Proctor and Gamble sponsored the shows and promoted their household cleaners, or soaps, to the women watching at home, thus coining the term, “soap opera.” Other companies soon caught on, and the commercial was born.


So when YouTube introduced its new advertising platform, Google AdWords for Video, brands seemed hesitant to adopt this new method – worried their content would be skipped after the first five seconds. Targeting methods on YouTube are much more complex than buying airtime on national television.
Content viewing habits are much different than they once were and cannot be created and used across multiple mediums; it must be tailored to the platform for where it will live. This is your one chance to interrupt the content the viewer was about to watch, so make it worth his or her time. Therefore the ad’s key message needs to be placed in the first 25 seconds with the remaining 8 seconds as a call-to-action bumper. In addition to speaking directly to the audience and letting them know you understand their frustration, be clear on your call-to-action as well. Viewers will likely see this remaining time and skip to move on to other content – potentially giving you free advertising.



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