Who's laughing all the way to the bank?Everyday Aussie Mums who have survived the recession through party plan! Direct sales customers 3 millionSonia Williams is a Telstra Business Women's Awards nominee 2008 and 2009, is the author of the best seller Show Mummy the Money, Raising a Business, and her latest best seller, Give it A Go, What have you got to lose? Party plan is a term synonymous with fluffy slippers, a host with a lounge room of giggling women, and sadly pyramid schemes.
For years this vehicle for making money has been pushed aside, defamed, ridiculed and the butt of jokes. In a tough economic climate, this time tested means for making money has become the salvation for many. Australia party planners are laughing all the way to the bank, these everyday women have put aside their prejudices and joined Australian based, world wide recognised brands like Intimo Lingerie, ENJO and Chefs Tool Box and now are making money, flying in the face of a potential recessionary tornado. Simple, they sell everyday products consumed by everyday individuals, in everyday homes, all with the convenience of home shopping.
In a time poor society, home shopping has becoming increasingly popular, akin to shopping online but with the added benefit of personal customer service.


In an Australian first author Sonia Williams launches the first Australian book to unreservedly reveal the secrets to success in the world of party plan- warts and all. Sonia author of bestseller, Show Mummy the Money, conducted a year-long independent investigation into the industry, interviewing more than a hundred distributors.
Sonia a nominee for the Telstra Business Women's awards, 2008 and 2009 says she was motivated to write her third book because ' The evidence speaks for itself', says Sonia. According to the worldwide federation of direct selling this billion dollar industry, boosts annual sales of US$114 billion generated through the activities of more than 62 million independent sales representatives members world wide. The Direct Selling Association of Australia (DSAA) has 75 members representing more than 620,000 independent distributors in Australia.
If each of the 620,000 recognised distributors made a conservative $100 in sales per month, this industry collectively generates $62 million dollars in sales each month.
According to the DSAA the total contribution to Australian economy is a whopping $9 billion, or 1% of Gross Domestic Product. She found re-entry to the work force to financially support her family impossible and turned to party plan.


Now she successfully supports her family, and is in line to attend the companies, fully paid conference in Thailand'. Well known author Robert Kiyosaki, author of the bestseller, Rich Dad, Poor Dad, recognises the benefits offered by direct selling.
He has been quoted singing the industries praises 'A business in direct selling is the ticket to what I call freedom money'. Where the average person can enjoy the benefits of financial success without the hassles associated with a traditional business.'Sonia says she finds a complete misunderstanding of party plan, the main reason why it is not readily promoted as an alternative and safer option to start a business from home. Each and every day, across world small business owners hit the wall, sinking considerable amounts of capital, chasing their entrepreneurial drams.



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