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Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. When you’re working with such an incredible piece of technology such as 3D projection mapping and financial freedom, it’s easy to go crazy. PostPanic and Eat My Dear could have positioned Experis as a high-tech company that is ahead of its time.
Experis commissioned PostPanic to help them create a unique launch activity for their brand in Netherlands that would establish their group as a workplace of the future, one that values creativity as much as they value technology. PostPanic and Eat My Dear Was were given two things that are unique to work on: freedom to work on their own abstract interpretation of the “The Human Age” and a cylindrically-shaped building that also serves as a landmark. Instead of using “abstract” as an excuse to come up with spectacular shapes and colors than transition to even more spectacular shapes and colors, they actually used devices and elements that would make the audience understand the story they are telling such as the turning of the pages of a book to signal the move from one era to another. 3D Projection Mapping is a relatively new technology that animates stationary objects using 3D video.
3D mapping designers in their work use the method of mapping three-dimensional points to a two dimensional plane. Here's a selection of the most spectacular and impressive video examples of 3D projection mapping. Attention: Video to 3D Converter and 3D Video Player can't be used to convert, rip and edit copyrighted DVDs and videos.
The Singapore City Gallery houses one of the world’s largest architectural models that shows a birds eye view of Singapore’s Central Area (Central Business District). Advanced warp and blend functionality to accurately map onto the intricate models of Singapore’s Central Area. Local sales and support was also essential in this high-profile installation, and this was provided by Digital Projection’s Asia office. Digital Projection has a long history of providing Digital Projectors for some of the most high-profile events in the world. The Titan range was chosen for this installation as it is a proven projector with the versatility for a wide range of installations.
The multi-projector-mapper (MPM) is an open-source software framework for 3D projection mapping using multiple projectors.
The framework allows an arbitrary number of projectors – as many as your computer allows.
Above code opens three windows: one control view (which contains window decorations), and two projection views (without decorations).
For calibration, 6 circular calibration points in 3D space need to be matched to the their physical counterparts. Note that it is not necessary to use a cube as calibration rig – basically any 3D shape can be used for calibration, as long as you have a matching 3D and physical model.

The code is written in Java using the JOGL OpenGL bindings for rendering, and the Apache Commons Math3 Library for the matrix decomposition. Code: MPM was written by Stefan Muller Arisona, with contributions by Eva Friedrich (early prototyping, and shadow volumes) and Simon Schubiger (OSC). This entry was posted in Digital Art, Research, Software and tagged 3D, Augmented Reality, Featured, Future Cities Laboratory, HCI, Open-Source, Portfolio, Projection Mapping, smartgeometry, Software, Visualization on May 29, 2013 by robot. The building deformations and figures were controlled by the audience, using a microphone and an audio analysis algorythm.
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The Joule Hotel in downtown Dallas hosted a party with this 3D architectural mapping projection art show; it was projected on the Praetorian Building at 1607 Main Street. This 3D projection short film was made on Rotuses building (Vilnius City Town Hall - in Lithuania) on November 7, 2009. The best way to stay updated is by liking our Facebook page – we post even more often there. Alternatively, you can pre-register for our weekly newsletter; it will go live as soon as we get enough interested people. Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection.
This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. She started doing digital advertising and marketing and web property development 4 years ago. It’s easy to put the audience in awe with mind boggling graphics and spine tingling special effects. Instead, they decided to position Experis as a company that uses technology to advance humanity.
They wanted to take the audience through the company’s journey leading to the “The Human Age”. The growth of the internet and all other technologies that are connected to it prompt people to speculate about what is coming. However this new technology is already taking the world by storm as an advertising phenomenon.
This method enables artists to match video to buildings that they are projecting on and create amazing 3D effects.
To convert any video to HQ 3D format you can use powerful Video to 3D Converter - get your free trial version now. Every hour, the large centerpiece model is illuminated with an impressive light and sound show.

It contains a basic rendering infrastructure, and interactive tools for projector calibration. Alternatively, the projector calibration method alone could also be used just to output the OpenGL projection and modelview matrices, which then can be used by other applications. Among upcoming features will be the integration of the 3D scene analysis component, that was so far realised by a separate application. The coordinates and window sizes in this example are just samples and need to be adjusted for a concrete case (i.e.
Simply replace the initialisation of your ICalibrationModel with an instance of your custom model.
Using this mechanism, at smartgeometry, we build a system consisting of multiple machines doing 3D scanning, geometry analysis and rendering, by sending geometry data between them using the network.
Partially also based on earlier discussions and work of Christian Schneider & Stefan Muller Arisona. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative. There are efforts to develop robots that will simulate human movement, systems that would simulate human brain, and a society that is connected by fiber optics. It became popular through Guerilla marketing campaigns held to generate extra buzz around big brands such as BMW, Samsung, Adidas, Nokia, Sony, Coca-Cola etc. With added sound effects and music, all this results in remarkable and fascinating experience for viewers. For calibration, the method given in Oliver Bimber and Ramesh Raskar’s book Spatial Augmented Reality, Appendix A, is used. When in rendering mode, the actual model is shown, which by default is just a fake model, thus a piece of code that is application specific.
Note that this is prototype code and will be replaced with a more systematic approach in future.
By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program, which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. Note that in calibration mode, all projection views will blank, unless their window is activated (i.e.

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