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In 2015, when the total usage of digital media users outpaced that of traditional media, the social media also showed their own unique development properties and characteristics in China.
Businesses of all sizes and levels in China are committed to test and realize the value of their social media marketing. Companies were expected to measure ROI (return on investment), tie social activities to business outcomes, develop social media strategy, which were challenging to achieve through their social media programs.
About Incitez ChinaIncitez China helps businesses and enterprises develop digital assets, digital marketing strategies and campaigns targeting Greater China markets including mainland, Hong Kong, Macau and Taiwan. SEO StrategyThe need for an integrated approach to digital marketing has never been greater. We start by looking at your business goals, your available budget for online and your specific marketing objectives. In internet marketing terms, market research and keyword research are one and the same thing.

The majority of mistakes can be put down to failure to carry out effective research before starting a project. With an integrated view of your account from an SEO and a PPC perspective, we are able to work with you to optimise your investment in the way that is best going to work with your current business objectives.
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Entrepreneurs expect to improve their brand awareness, and increase website traffic and audience reach to obtain more customers. Marketers in China fall easily into simply referring to the number of followers, likes and reposts as the only measurement for the success of their China social media campaigns. We can then calculate how many impressions there are on a daily and monthly basis for your brand and generic terms.
With the right strategy and tactics it is possible to compete in a cost-effective way against companies who may have much larger marketing resources.
Traffic can be measured either in terms of page views (simply the number of times a page is viewed over a given period of time) or unique visitors (where each visitor is counted only once, regardless of how many pages they view).

We consider your short term, medium term and long term objectives and we help you to think of your marketing ROI in this way. The days when a web designer made a site and then an SEO expert was called in to make it rank in the search engines are over. From here we can ascertain how best to invest your budget and how much market coverage we should be aiming for. This approach will simply not work any more, or will at best return an ROI far lower than what can beĀ  possible.
This is not carried out in addition to work on your campaigns but is carried out automatically – a very real benefit of digital marketing.

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