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Creative production agency Wellcom Worldwide accesses more applications and regular software updates with Adobe Creative Cloud for enterprise. Wellcom Worldwide is a leading global production agency, servicing clients with quality creative and innovative technology that make meaningful connections between brands and their customers. The company has transformed from a relatively small private company with 12 employees in 2000 to a global entity supported by a talented team of approximately 430 staff in 2014 with offices in Melbourne, Sydney, Adelaide, Auckland, Singapore, Kuala Lumpur, London, Los Angeles, Columbus, and New York. While the creative products have always worked well, to control costs the company typically limited the number of products it purchased. Since making the switch, Wellcom has enjoyed the additional benefits that Creative Cloud for enterprise offers. The ability to pay an enterprise license fee for all of the applications in Creative Cloud gives Wellcom’s staff to access applications they have not traditionally used. Wellcom is also taking advantage of the storage and file syncing capabilities in Creative Cloud. Adobe Creative Cloud for enterprise will continue to be a critical part of Wellcom’s business operations.
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Mobile devices have become quite powerful since the original iPhone was released in 2007, but therea€™s at least one creative task that will forever require the horsepower of a desktop computer: Video editing. Applea€™s own iMovie for iOS paved the way and continues to be a pioneer in mobile video production. The same also applies to Adobea€™s industry-leading Premiere Pro CC, although the company has come up with a short-term solution for bringing video into the ever-expanding Creative Cloud lineup, courtesy of a mobile app that can be used to lay the foundation for a much larger project completed on the desktop. In addition to basic transition effects, Adobe Premiere Clip includes a full roster of built-in video filters, and you can even create your own using the companion Adobe Capture CC app. Like iMovie for iOS, Adobe Premiere Clip is essentially a stripped-down mobile version of the desktop favorite. Videos and photos can be imported directly from Lightroom or Creative Cloud accounts, device cameras, or iOS albums.
One of the best Adobe Premiere Clip features is the ability to export projects to Premiere Pro CC on the desktop for further editing. After importing one or more files, Premiere Clip offers to create an Automatic or Freeform project.
Videos created in Automatic mode can be further customized with a one-tap switch to Freeform.
Automatic projects can also be switched to Freeform mode by tapping the filmstrip icon, which allows for more customized control over the end result. Unfortunately, Adobe has gone overboard keeping Clip lean, removing too many of Premiere Pro CCa€™s flagship features. Adobe Premiere Clip can be used to add titles, but only basic cards with a solid background color.
Although Premiere Clip contains a fraction of its desktop siblinga€™s power, projects created in the mobile app can be exported to Premiere Pro CC with edits, music markers, and video effects intact. Clip also uses Creative Cloud to sync projects between devices, so edits started on iPhone can be completed later on iPad (and vice versa) without the need to transfer files manually. Therea€™s no support for detaching audio from imported video files, but volume levels can otherwise be adjusted manually or automatically.
Premiere Clipa€™s cloud ties also extend to video filters: In addition to 30 built-in presets, users can create their own looks using the free Adobe Capture CC app, which can then be applied to clips.
Adobe Premiere Clip provides the basic building blocks of video editing, but compared to iMovie for iOS, ita€™s just too underpowered to recommend for anyone but hardcore Premiere Pro CC fans. As reality TV food shows continue their popular trend with viewers, the Rocky Mountains have grown to become a hotbed for food television production.


Moraski: The first step is ingesting, logging, and syncing all of the footage that we receive.
The writer’s job is to find those key pieces of dialogue that can drive a story, write any additional voice-overs, and cut the bones of the segment together. Moraski: Denver is a small city, and the different producers, editors, and assistant editors in town all know and work with each other throughout the year.
The company’s services include graphic design and cross-media adaptations, 3D and 2D illustration, photography and creative retouching, online and digital services, TVC production, video and animation, pre-media, image and asset libraries, and online workflow processes. Wellcom strives to be a leader in the creation and distribution of content quickly and easily in any part of the world and uses Creative Cloud for enterprise to support its vision.
The company has used Adobe products to create its content since the early days of Adobe Illustrator and Photoshop, and has always paid attention when Adobe introduces new solutions. When Adobe Creative Cloud was introduced, the additional benefits and access to the full collection of applications was very appealing.
Wellcom purchased 450 seats across its international offices and has access to many more applications that it hadn’t traditionally used, such as Adobe Edge Animate CC for creating animated banners and Adobe Muse CC for designing websites. Using the Enterprise Dashboard, the company can more easily manage licenses, expand the number of seats as needed, and true-up on an annual basis. By expanding their skills with new applications in Creative Cloud for enterprise and new technologies such as Adobe Digital Publishing Suite, the company is winning business in areas it didn’t previously support. The company uses the built-in Creative Cloud storage to enable employees to share and access content, such as imagery and photography, from anywhere on mobile devices. Our parent company, IDG, receives advertisement revenue for shopping activity generated by the links. With their finite storage capacities and need for touch control over the UI, modern smartphones and tablets seem ill-equipped for anything but home moviesa€”but developers continue trying to push the boundaries of whata€™s possible.
Gone are the labyrinthine menus, fiddly settings, and overwhelming number of options available on Adobe Premiere Pro CC for Mac and PC, leaving only basic tools for importing, rearranging, and trimming clips, then adding music, transitions, and effects to round out the presentation. Premiere Clip hasna€™t yet been optimized for iCloud Photo Library, so at first only a fraction of my videos showed up. In the case of the former, the app does most of the work, choosing a soundtrack from a selection of royalty-free tracks and establishing an overall pace that can be tweaked faster or slower as needed. In addition to being able to trim the head and tail of individual clips, add image filters or titles, or adjust volume levels, Freeform mode enables per-clip slow-motion settings, as well as the ability to split or duplicate clips. For example, therea€™s no way to detach audio from accompanying video or adjust either one independentlya€”a fairly trivial matter with iMovie for iOS.
Instead of iMoviea€™s clunky iTunes File Transfer process, Premiere Clip pushes XML data and content to Creative Cloud, which can be opened and saved as a Pro CC project.
In my experience, sync wasna€™t always reliable, and frequently slow to update, but thata€™s to be expected when shuttling large video files up and down from the cloud.
Together with manual exposure, highlight, and shadow controls, ita€™s the one area where Premiere Clip currently has the upper hand over Apple, but ita€™s not quite enough for me to abandon iMovie just yet.
We give you the scoop on what's new, what's best and how to make the most out of the products you love. Over the past 32 years, Frank Matson and Denver-based Citizen Pictures have received multiple Emmy nominations and Daytime Emmy awards for work on shows like Diners, Drive-ins & Dives, Giada at Home, and other well-known lifestyle programming. I was lucky enough to get an opportunity with Citizen Pictures, but as I worked my way up, I realized that I was more interested in the workflow and computer operations side of the business. For Diners, Drive-ins & Dives, we will shoot about seven restaurants, in one week, in a city using two crews, and at least one restaurant will be featured in an episode that will air within the next month. For a show like Smoked, which uses six cameras and up to 18 different camera setups per day, just trying to organize all of the footage can be a tough job.
This cut goes to an editor who flushes out the writer’s story and adds elements like b-roll, bugs (icons), and lower-thirds.


Several years ago, writers were handing off written scripts to editors who had to search through footage, find the right clips, and pull together a segment from scratch. We worked with Final Cut Pro previously, but we switched to Premiere Pro and haven’t looked back. We’ve also done travel shows, commercials, and documentary projects like Race Across The Sky, which followed cyclists on the Leadville Trail 100 race.
For Race Across The Sky we’re dealing with 30 cameras set on a mountain racecourse and a helicopter following the racers. I’ve been very fortunate to have the opportunity to work at Citizen Pictures and in Denver. Today, Wellcom uses Adobe Premiere Pro CC and After Effects CC for video production, produces all page content with Adobe InDesign CC, and uses Adobe Illustrator CC for packaging design. Based on the ability to more easily manage licenses and receive regular updates to Adobe products, the company made the decision to transfer its existing enterprise licenses to Adobe Creative Cloud for enterprise.
Designers also use applications in Creative Cloud to adapt traditional print content for viewing on tablets and smartphones. Because the buttons are attached programmatically, they should not be interpreted as editorial endorsements.
The solution was to open a compatible app like iMovie or Pinnacle Studio Pro and import the files there first to make sure they were actually downloaded to the device, since opening them with the Photos app didna€™t seem to do the trick. Automatic works well for slideshows or quick videos where ita€™s not as necessary to fine-tune the end results, although the app does allow users to replace the music with a different track or adjust where playback begins, as well as rearrange the order in which clips are shown. Therea€™s also a Smart Volume setting, which does a good job of automatically balancing clip audio levels so they doesna€™t get lost under the roar of background music.
Adobe talked to Andrew Moraski, Post Production Supervisor at Citizen Pictures, about how the growing company puts together shows for some big names in reality TV.
In editing, it’s all about focus and finding that one piece of footage that will make the show even better.
Since reality TV doesn’t shoot from a script, our writers can only start forming the story after we’ve filmed.
Many of our talented freelancers work outside of Denver, so we’ll ship a hard drive full of raw footage to a writer before we’ve even finished syncing. For a show like Diners, Drive-ins & Dives, the footage finally ends up in the hands of a stacking editor who edits the segments into one episode. It’s a relief to have a product that’s always up-to-date so we know that we’re keeping up with the times. Adobe Photoshop CC remains the primary application for retouching, adjusting color, and image editing.
In operations, it’s more about exploring best practices and coming up with the most efficient way to use equipment, ingest footage, or even store digital clips. That means that we only have a few weeks to take hours of raw footage and somehow transform it into a cohesive and entertaining segment. They’re working on Premiere Pro to cut together a rough edit of the segment and using that as a script that the editors can build upon.
Our graphics team also uses Adobe Photoshop CC, Illustrator CC, After Effects CC, and we use Media Encoder CC to transcode all media.




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