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We specialise in the IT and Telecommunication sectors as an international business to business market research, marketing and management consulting practice. This white paper explains how to use Market Analysis to prioritize and validate ideas that make the most sense financially, rationally, emotionally and the best way to implement them for success while also minimising business risk.

This white paper presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers. The IT, software and telecom industry research specialist Business Advantage Group announced its 2016 Worldwide CAD Trends Survey last month and this week announced more details specific to the trends with the highest growth potential.

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