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Most business writers would agree that creating marketing collateral would be a lot easier if there were words and phrases absolutely guaranteed to sell. We can’t provide you with any magic words, but there are certain marketing phrases with a long, proven history of engaging and persuading potential customers. You’ve probably seen these power phrases for sales used many times before—in advertisements, documents, signage and other business collateral.
These are good starting points, but not all of them will be a good fit with your particular company. Alternatively, consider the ad below for the Bud Phone mobile service, which uses a more general approach but rewords a marketing phrase in a unique way. Catchy sale phrases can help to power up your business writing, but be careful not to use them as a crutch. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.
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You will find a great deal of valuable information about our great website templates, latest releases, and professional advice on required systems and software to use. Advertisement is one of the most effective things to let the world know about your company.
If only there were some magical, hypnotic phrase that tapped directly into your audience’s brain and convinced them to take action! There also may be times when standard marketing catch phrases just won’t do—especially when your collateral will be placed adjacent to that of other businesses (such as the tourism rack cards at a hotel or a board packed with various flyers).
For example, I signed up to receive a newsletter from a company at a trade show because of the free prize, but by the time I got it home, it was broken. The best business writing consists of an artful blend of dependable marketing phrases and personal creativity.

Companies around the world rely on the talented and creative minds of designers to create visually impactful and memorable product advertisements.
No one wants to be just another voice in a crowd, saying the exact same things as everyone else. Because of that experience, I might associate “Get it free” with “Get a piece of junk for free” in my head. Advertising differs from other forms of design, as you often have to incorporate a product, a logo, a company image and other details to meet the client needs. Therefore, being able to manipulate results to match the color scheme, subject matter and target market are essential skills for any designer.

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