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When this spot hit the airwaves, the phones in the stores started to ring, but so did the phones in the corporate offices.
In the end, we’re still very proud of the work that we created for Jet’s, because it was very different from anything else in the market that we were playing in. Driven recently created a series of Flip Flop brand posters for Founders Brewing Company.  They are being used for in-store signage in the beer section. It’s become increasingly common to have a negative attitude regarding the current economic “situation”.  Sure, it’s difficult to grow business in today’s climate. It feels like the economy is picking up as companies are beginning to invest in our advertising and marketing services. There have been two main points of view with marketing a new product: Elevate The Brand vs. Selling the product is about waiting until someone is ready to buy instead of persuading them to buy.
I think there is place neglected by brand building and direct response that is often overlooked in between both strategies. Big brands ignore his middle opportunity because all they know (TV and print) is what they’ve been doing for decades. This middle ground is based on broader and more generic search terms, display advertising with layers of inferred and expressed data, content and social marketing based on micro-conversions, etc. This middle ground is more measurable than brand building but also more costly than a lot of direct response advertising.


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Over the past five years Advertising Trucks have become a common scene around many shopping districts in Tokyo.
Some people loved the spot, but others hated the fact that the guy’s tongue was hanging out. There has to be a tolerance for taking the bad with the good, and every client’s threshold is different. But, it was a lesson for our agency that even when things are going well for a client, business relationships and tolerance for risk can create a gap that cannot be bridged.
With media deals as good as ever, it is a great time for business owners and marketing directors to stand out and increase sales and share. These are TV commercials, YouTube homepage takeovers and big interactive social engagement plays. This is the direct response type of advertising where every dollar spent is expected to bring in an anticipated return – paid search, display remarketing, email and affiliate marketing.
And the people focused on selling the product don’t tread in the middle opportunity because they are tied to really efficient return goals.


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The trucks, some as large as semi-trailers drive loops around major roads in busy shopping districts, some blasting music and flashing neon lights.
With Jet’s Pizza, DRIVEN was hired to create a new brand, increase awareness and grow sales.
All of these initiatives are centered around the kinds of things they teach in marketing classes in college – market segmentation, product differentiation and value propositions. The strategy was to get noticed, be memorable, define the brand and have fun while doing it. Those companies who are investing in themselves are growing faster than those who are trying to save their way to prosperity.
Ad Agencies don’t want to touch it because its not showy enough and can be easily pulled apart with data.
It’s about going above and beyond to produce cutting-edge work that delivers results.
It appears that businesses have waited on the sidelines long enough and are now taking matters into their own hands.



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