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Prepared $7MM fully integrated brand plan as part of nation's largest student advertising competition.
Developed and executed comprehensive research plan including recruiting 120 respondents, preparing qualitative questionnaire  for 12 focus groups, and coding research data. Team placed eighth nationally out of 150 schools at national competition in Los Angeles, California. Helped develop $35MM Marketing communications plan presented to Toyota and Saatchi & Saatchi.
Led team of three in creating media plan comprising media selection, scheduling and budgeting across TV, print, radio, out-of-home, and online. Scheduled and loaded radio commercials for 20 national and regional clients including Tylenol Blockbuster Video, and Enterprise Rent-A-Car. Developed promotional plans, and helped with all executional elements for three area concerts.
WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. TweetScoop.itInvoice template with quantity and description for Word is a free template slide design that you can download and use as your company invoice. For example, if you need an invoice template to be used for advertising services then you can use this free template for Word and add your CPM and CPA description.
Market research is often needed to ensure that we produce what customers really want and not what we think they want. Secondary Methods.A  For more information about secondary market research tools and issues, please see my handout.
Personal interviews involve in-depth questioning of an individual about his or her interest in or experiences with a product.A  The benefit here is that we can get really into depth (when the respondent says something interesting, we can ask him or her to elaborate), but this method of research is costly and can be extremely vulnerable to interviewer bias.

Interestingly, it has been found that consumers tend to be more influenced by commercials that they a€?zapa€? through while channel surfing even if they only see part of the commercial.A  This most likely results from the reality that one must pay greater attention while channel surfing than when watching a commercial in order to determine which program is worth watching. There are mediums that are great for retargeting current customers such as direct mall, email blast, reward programs but all of these communications take place once your customer has left your location.
Sounds like a good idea to suggest that they buy gift cards for graduation, Mother’s Day or Administrative Appreciation Day. I help companies understand the power that a brand can yield by helping brands build and optimize their digital presence through content creation and engagement. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
This free document or .doc invoice can be used for any business that need a quantity column in the detail view but you can also download this and remove the quantity column if it is no needed.
This can be very helpful for any blogger and webmaster needing a template to bill to advertising agencies or social media companies who are advertising in a website. Wouldn’t it be great to reach your customer while they are still interacting with your brand? This is why you build a brand, you want a loyal following that is looking for any excuse to come back again.
If you are placing messaging in your restaurant  and talking to a customer who is already in your restaurant do you need to remind them REALLY BIG who you are…over and over again?
Check out this example below (sorry about the quality and just ignore the dude in the reflection). Nielsen will actually recognize the face of each family member when he or she sits down to watch).
This is a topic that I can spend far too many words on, I digress but please do not use valuable real estate to make your logo larger.

Know anyone who fast forwards through commercials on their DVR or get annoyed with pop-up ads on websites.
A strong brand is the key to long-term success, treat your customers right and they will support you.
Restaurants work way too hard at getting customers to walk in the door to not take advantage of a captured audience. In case you are curious I found this outside of a Johnston & Murphy, which is not a restaurant but rather a shoe and apparel company. If your customer doesn’t know who you are or where they currently are standing then it is a toss-up between which one of you is in worse shape. I love how they are extending their service by assisting their customers in how to better care for their shoes (a recent purchase of course). Everyone loves to get excited about mass media and the potential numbers that can be reached. The next time that you feel like delivering a message to your current customer, choose the free kind. So what is holding you back from extending your brand messaging to in-store signage and maximizing opportunities for repeat visitors?

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