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From pre-roll — which Google CEO Eric Schmidt was originally “not a big fan of” — to promoted videos and its 10,000 brand partners, YouTube’s growth has helped Google shares soar.
Google continues to challenge the old $1 billion suit with Viacom amongst privacy concerns and earlier attempts to allow advertising. Fortunately, the Google-owned company has figured out a few ways to monetize all of those video views.


The site is monetizing more than 2 billion video views per week, and 70% of its traffic comes from outside the U.S. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Now that mobile is exploding, so too is YouTube mobile — it’s the most-trafficked video-viewing mobile website, garnering 7.1 million unique visitors each month.





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