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Multifamily housing communities attract prospects and retain residents by implementing the best marketing ideas for apartment communities that appeal to a renter’s wants and needs. We’re talking about marketing ideas that cover leasing activities, management tasks and resident retention ideas that managers typically need as part of their marketing plan for apartment communities. Did you know you can make a community manager’s leasing job easier by providing marketing strategies for apartment communities in a ready-to-go format via the Internet? If you believe marketing for apartment communities creates credibility when it’s professional with high quality content, then you understand the necessity for this type of service.
With a done-for-you marketing service you can deliver excellent customer service, create partnerships with employers and merchants, build an online presence and create a sense of community with ease.
With an internet based marketing service experts such as graphic artists and trained copywriters can do the marketing work for you so that you can focus on other pressing leasing matters. Marketing for apartment communities cover topics ranging from parking to pets to parties and can be used in a variety of formats such as posters, door hangers, e-flyers and postcards. Managers can instantly launch full-blown marketing strategies targeting potential renters and existing residents on multiple levels. Your marketing plan can start with a poster about your special rental housing leasing promotion, for example, to hang in a high traffic area, but think of how much more attention you’ll grab if you take a few more seconds to also change the format to a door hanger, send it in email as an e-flyer and mail it out as a postcard. Being able to create instant newsletters so that managers can keep residents informed about their community’s news, as well as calendars to keep them updated about its events is a huge time saver and is one of the many benefits an internet based apartment marketing service can provide. Get access to the Hello Resident template library with no additional charges for multiple downloads of PDF, JPG, HTML code and live URL links.
Multi-Unit Portfolio LicensePortfolio accounts with 500 or more units qualify for a corporate software license discount. The end result was a four-page document (1400+ words) with endless ideas for the multifamily or apartment market. If I found a multi-unit property I liked, the first thing I would do is look for reviews in the search.
I think I also looked for artist housing or something similar since I do a lot of creative work. I mainly looked for the things surrounding the place I wanted to be in – what could I walk to in 5 minutes, what restaurants were nearby, how could I connect with fellow residents, what type of people lived there, etc.! For searches in the past, I filtered results based on the amenities and area:  Chicago River North Loft Rental or North Phoenix Rental with Mountain Views.
So as apartment marketers (and marketers in almost any industry), there are some valuable nuggets in the words above. I have worked with several apartment complexes over the past 10 years helping them increase occupancy via graphic ads, web design and social media marketing.  Below I want to share a few marketing ideas that have proven to be affective techniques to increase occupancy and retain tenants.
Whether it be your brochure, your “move in special”, flyer for your community event, or your website… make sure your branded images are clean cut, attractive, and professional.


Using professional looking graphics for your advertising sets the tone for potential tenants and lets existing ones know management is making changes in a positive direction.  Professional graphics convey that property management is professional, competent, and care about their apartment community. Word of mouth is always important therefore keeping your tenants happy is key to retaining occupancy as well as bringing in referrals.  Now of course it is impossible to keep every tenant happy but office staff should always do their best to resolve issues in a timely manner and ensure they let tenants know they care about their concerns. Spend some time walking or driving through other comparable apartment complexes.  Take note of what they are doing wrong and see if you can improve upon what they are doing right. In August of 2010 I completed my Internet Marketing Masters of Science from Full Sail University. I believe a community open house is always a good way to put your community in the spot light! A decorating contest for spring, fall, winter or specific holidays would spruce up the property, bring curious prospects and give back!!
These girls, and the apartment floor plans painted on their backs, were apparently the center of attention at the 55th Housing Fair in the Nantong Sports Exhibition Center in Nantong, China. Friends, photos, map, likes and many other features are presented in a very neat and easily viewable manner. Marketing strategies for apartment communities are successful when they are consistent and creative, two areas that can be heavily impacted by staff changes and fluctuations in management. And you can gain access to an online library that houses hundreds of successful marketing ideas for apartment communities formatted into copy and paste campaigns.
That’s a lot of marketing bang for your buck and a certifiable plan to help achieve success.
My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. What we recommend is a brainstorming session with your staff to discover what kinds of questions they get asked on a frequent basis by clients or prospects.
It will probably take me longer to write and edit this blog post than it took to come up with all these ideas. I knew what I wanted – to live in a walking area, close to the lightrail, easy access to restaurants, events, etc., and to be a part of a community rather than just being in suburb where I would need to drive every day.
Mainly, I was more interested in the lifestyle surrounding the place I wanted to find, so any features like that were the things that sold me on my current place. You can get a rough idea of the size, but it really comes down to how oddly the apartment is laid out.
Notice how many of the comments and thoughts were about the area and the experience?  How close to restaurants, mass transportation, good schools, etc. It is best to come up with original ideas that set your apartments apart from the rest.  Start with improving your brand with professional graphics and website, then move down the list from there. Most of the time the eye-catching marketing approaches that people implement (whether it’s online or offline), is what sets them apart from the competition.


I wonder how many girls walked around with apartment floor plans painted on their backs, and how long it took to paint each one.
In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a little content idea generation with them. In this case, since we are not the actual apartment community, we improvised by asking the team the kinds of searches they conducted when searching for a new apartment community. I am going to share many of them in this post so that you can get a feel for what is possible if you take the time to ask the right people for some ideas. I typically just go with Craigslist, and break it down by the region and price I am searching.
Granted, the actual building I’m in now is great too but it was more about what was around the building I live in and how easy it is to get to. You might ask your social network about a specific place, but unless you have thousands in your social circles, it is unlikely you will get much feedback.
Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
I have owned and operated my company since 2002 creating small businesses with an opportunity to "Stand OUT" from their competitors with bold professional branding development via print, websites, logo design and online brand management. This marketing approach was a last resort by a Chinese real estate company to attract buyers to their homes and apartments.
If people liked what they saw on the backs of the girls, they would of course inquire about the apartment homes. Even though this is focused on apartment community marketing, the content generation concept can be applied to almost any business. Other services I offer are Internet Brand Management, Keyword Optimization, Website Usability, & Web Analytics.
Before you know it, this body painting marketing idea was helping to sell the apartment homes. So the next time you want to try a new marketing approach, just remember, it doesn’t have to cost a lot of money or be a huge, dramatic undertaking.
It might sound easier said than done, but after looking at this body painting, it seems like anything is possible with the right idea.



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