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B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Prysm Media Group Ltd, a company registered in the United Kingdom, with registered number 7509493 and with its registered office at Suite 6c, Whitefriars, Bristol, BS1 2NT.
For any business, especially those involved in B2B sales, understanding this paradigm shift is critical for success.  Companies need to understand how processes related to the sales and marketing channels are changing the way they should engage with prospects as they help lead them down the sales funnel. We start with the traditional Sales Funnel, which is basic and is focussed on showing the transformation of leads to customers.
Today, a website plays a significant role in the overall marketing plan; in fact, for many companies, it is also a transaction platform. The Website Sales Funnels are different from the other funnels in this list, because they measure the activities performed by the visitor on the site before they are even considered a Lead. In all of this, I would like to highlight, one factor that stands out, it is the absence of marketing influence. Here is where Marketing Automation players are coming in and positioning their product as either a funnel builder or as a means of becoming a part of business revenue as opposed to the business cost.
At the very beginning of the funnel, marketing plays a vital role in Lead generation, by creating awareness for a product or service and bringing a Lead to the site. Most of these leads, though live, are not active and sale ready and hence they need to be nurtured.
Once the Lead responds and shows an intent to buy, he is forwarded to the sales as a marketing qualified Lead. Why the marketing funnel is important is that it clearly defines marketing’s role in the revenue generation process, it shows how involved marketing is in the sales process and how integral it is to the process of converting Leads to customers. Marketing until now has always been considered as a cost center, however the entry of Marketing Automation platforms has ensured, companies are able to measure the ROI for their marketing activities and marketing stakes a claim as part of the revenue. Add Your Comment (All comments are reviewed by moderator, no spam permitted!) Click here to cancel reply.
Progressive companies are now using predictive analytics to deliver an optimal service experience before a customer calls to complain or responds to a survey.
Business-to-business marketing has traditionally been a not-so-thrilling mix of unread white papers, boring case studies, small-print spec sheets, and sleepy trade show seminars. Steve Rotter, vice president of marketing at Brightcove (which sponsored the study), isn’t surprised that 70 percent of B2B marketers are already embracing video as a marketing tool. Rotter notes that unlike consumer marketing, which is all about powerful first impressions, B2B marketing is about a longer relationship that begins with awareness and proceeds to engagement, trust, follow-up, and post-sale loyalty. Marketers are loathe to lose control of their messaging, but as they venture into video, they’re sometimes willing to hand off their content to video sharing sites of questionable quality, and that’s a big mistake, especially if buffering or latency scare people away.

Instead, his suggestion is to make the company website the hub of its content ecosystem, and any video that exists outside of it, such as a video posted on YouTube, needs a clear call to action that leads people back to the company site, where the real engagement can take place. One big stumbling block for B2B marketers who are experimenting with video is keeping up with an ever-changing and ever-expanding matrix of devices and operating systems, all of which are being used to consume video in astonishing amounts.
One big benefit of deploying video as a marketing tool is the wealth of data it can deliver.
If you discover your viewers can’t bear to watch a video longer than two minutes, then don’t bother to make one that’s three minutes long. B2B marketers intimidated or slowed down by the technological challenges of deploying professional-grade video at scale should remember that they don’t have to go it alone.
Remember: as a marketer, you’ll find that video has a profound impact on your ability to attract new audiences. Expect to find high-quality exhibitors alongside a conference showcasing some of the worlda€™s most influential figures in marketing. It is a measure of investment versus return, but it also defines the stages and processes involved in this journey of effort converting to results. This funnel is focused on the customer and his progression from someone interested in a product to someone who uses and promotes the product.
This funnel focuses on how prospects behave in the different stages of the buying cycle and how you can create demand for a product during these stages.
It is no surprise that we have a Website Funnel that shows how online visits transform to customers and the different stages of this process. Source of the visitors, their level of engagement with the content on the site, their reaction to different calls to action on the site and their interaction with the company – via form fill or request form before the sale is made, are all qualifiers which decide if a Lead is worthy of entering the Sales Funnel.
Once on the site, the Marketing Automation platforms capture the Lead info and help with the prospect list building process. Sales accepts these leads and integrates them into the CRM and depending on the progress made by the Lead, they get further qualified by sales; those rejected go back into the system for further Lead nurturing.
Before that, Shreesha drove new business development at Catalytic Software, where he was instrumental in initiating key accounts including Viacom, Countrywide and Orange. Join this Mastery Webinar for leading-edge thinking and examples of "predictive customer service," including how signals from the Internet of Things can predict service failures and enable the organization to be proactive.
Held May 17-19 in Denver, Colorado, this event will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence. SCORE 2016 will feature powerful keynote addresses, engaging workshops, and valuable networking all aimed at driving business success through customer insights and intelligence.
Today, however, B2B marketers are learning from their consumer marketing counterparts and embracing the latest marketing tricks and tools to increase awareness, engagement, and sales. Getting that video in front of customers is job number one as marketers look to every possible social networking channel and platform to proliferate their new marketing content.

His company’s products include Video Cloud, a market-leading online video platform, and App Cloud, a content app platform. Marketers can create videos that address each step of the relationship, from the engagement of a real-life case study presented by a happy client to training videos that show customers how to use the product.
Look for technologies that let you create a branded experience that you control, Rotter suggests. Getting your video on social media networks dramatically magnifies your footprint at almost no additional cost. Flash is a desktop standard but doesn’t run on iOS, and runs on only a segment of Android mobile devices. It drives SEO and traffic and helps audiences find your products and services, whether it’s on your site or on social channels. The Sales Funnel signifies how the funnel entry, where large volumes of leads enter the system, becomes narrower with the passage of time. It highlights the different stages of a Lead’s journey and how a company can provide the right information and motivation to the potential customers to move onto the next stage of the purchase cycle. The number of people who are aware of the product is significantly high, while the final number that actually makes a purchasing decision is insignificantly small. Attendees will also receive two special reports focused on research and best practices for CX leadership.
HTML5 is rapidly emerging as the new standard for video on iOS devices, but it’s young, with as much quirkiness as potential.
It also has a unique ability to convert those viewers, whether that means selling products, attracting registrations for information, or whatever else you want to achieve.
Those Leads which show an interest in buying from the company are sent proposals and quotes and if the offerings meet their needs, the prospects, who have so far traversed the funnel, become the new customers for the company.
Since the funnel also looks at after sale behavior, it helps companies to plan in advance their strategies for retaining customers and converting them into advocates. Your goal is to get found first, and as B2B marketers are learning quickly, video is a great way to achieve it.
There are several different versions of iOS currently in use, and even more versions of Android, each of which may vary in video rendering, behavior, and quality of experience.

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