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The following practical approach to B2B content marketing strategy provides a framework to plan content development and marketing prioritized against your objectives and audiences. For many B2B leaders, content marketing is a key initiative when marketing a complex product or solution. The first step in building a B2B content marketing strategy is committing to measurable marketing objectives and prioritizing their importance against your business objectives.  B2B marketing plans often include both qualitative and quantitative objectives.
Because content marketing is resource-intensive, you must prioritize your resource allocation to achieve better results. If you have the opposite priority of attracting more leads, then your investment priorities will be reversed. The next step should focus on using a customer-focused articulation of the business you are in. The classic example is Theodore Levitt’s question: “What business are you in?” He illustrates this point with drill bits.
The third step in building your content marketing strategy is profiling your target customer segments.
First, model your pipeline by understanding the different stages a customer goes through when deciding to do business with you.
The information-seeking has a broad focus, using more generic and high-level search terms and keywords.
They are seeking assistance with definition, scope, and internal buy-in to solving a problem. Keywords and search terms will be more specific and will start to reflect solution alternatives or categories. They have a solid understanding of how each alternative measures up and the decision maker is trying to get comfortable with committing to one of the decision alternatives. Keywords and search terms will be much more specific and will be focused on specific solutions. They have a solid understanding of how each alternative measures up and the decision maker is trying to get comfortable with committing to one of the alternatives. The chart below is the tool we recommend to map decision stages and content opportunities for your content plan.


Part of the answer to achieving better content marketing results is faster content planning and better execution. A marketing plan should be seen as a tool which helps – and forces – you to take a structured approach to marketing and selling your products or services in the cheapest and best way possible.
If you want your business to grow, you will need a strategic direction and a plan to get there.
This Digital Marketing document contains two different templates which you can use to draw up your own marketing plan. So go ahead and download the Free Digital Marketing Plan template and let us know in your comments if you have any praise or clarifications.
This entry was posted in Marketing, Marketing Template and tagged Competitor Analysis, Digital Marketing Template, Generate Buzz, Goal Generate Buzz, marketing, Organic Traffic, Public Relations, ROI on June 12, 2013 by CMO, Pleomatic. Are you trying to “be everywhere”, stretching your Marketing Budget too thin to communicate & deliver value to your audience? Get the latest & greatest of Marketing & Lead generation Tips, News, Google Algo Updates & Case studies on Digital Marketing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Basic Brand Strategy Template to help fast-moving B2B startups with minimal budget, get up-and-running quickly. Clipping is a handy way to collect and organize the most important slides from a presentation. New Delhi, mass mail company in india, Linkedin Advertisement company gorakhpur, Linkedin Advertisement company in allahabad, Linkedin Advertisement company in rajpur, Linkedin Advertisement company in bhiwandi, Linkedin Advertisement company in kochi, Linkedin Advertisement company in jamshedpur, Linkedin Advertisement company in bhilai nagar, Linkedin Advertisement company in amravati, Linkedin Advertisement company in cuttak, Linkedin Advertisement company in bikaner, Linkedin Advertisement company in warangal, Linkedin Advertisement company in mire, Linkedin Advertisement company in guntur, Linkedin Advertisement company in bhavnagar, Linkedin Advertisement company in durgapur, Linkedin Advertisement company in asansol, Linkedin Advertisement company in ajmer, Linkedin Advertisement company kolhapur, Linkedin Advertisement company i ulhasnagar, Linkedin Advertisement company in siliguri, Linkedin Advertisement company in saharanpur, Linkedin Advertisement company in dehradun, Linkedin Advertisement company in jamnagar, Linkedin Advertisement company in bhatpara, Linkedin Advertisement company in dewas, Linkedin Advertisement company in indore, Linkedin Advertisement company in sangli miraj & kupwad, Linkedin Advertisement company in kozhikode, Linkedin Advertisement company in nanded waghala, Linkedin Advertisement company in ujjain, Linkedin Advertisement company in gulbarga, Linkedin Advertisement company in tiruneveli, toll free no.
New Delhi, bulk sms company in bikaner, bulk sms company in warangal, bulk sms company in mire, bulk sms company in guntur, bulk sms company in bhavnagar, bulk sms company in durgapur, bulk sms company in asansol, bulk sms company in ajmer, bulk sms company kolhapur, bulk sms company i ulhasnagar, bulk sms company in siliguri, bulk sms company in saharanpur, bulk sms company in dehradun, bulk sms company in jamnagar, bulk sms company in bhatpara, bulk sms company in dewas, bulk sms company in indore, bulk sms company in sangli miraj & kupwad, bulk sms company in kozhikode, bulk sms company in nanded waghala, bulk sms company in ujjain, bulk sms company in gulbarga, bulk sms company in tiruneveli, toll free no. Planning against these measurable strategic objectives allow you to report on marketing results instead of just tactical activities. This will help to identify which content categories, topics, and approaches are most relevant to your customer.
Drill bit manufacturers care about everything involved in the production of their drill bits, but drill bit customers don’t really want drill bits.


Sales profiles, personas, and best customer models are tools you should use to profile your customer segments in order to improve the relevance and effectiveness of your content marketing. Make sure to focus on your customer’s needs and pains, rather than simply providing expert knowledge.
Brainrider recommends using these 4 strategic elements as a practical framework to plan content development and marketing prioritized against client objectives and audiences.
This way, you can measure any sudden opportunity that arise against your plan, and make an informed judgement if you need to make a diversion from original plan. Once all the months have been filled in, you have a complete marketing plan for your business.
Otherwise, your campaign will be trying to accomplish too many things at once without focusing on your objectives. The key in building the right segments is to identify customer needs and pains, filter them through the business you are in, group their needs and pains by roles or audiences, and then use that data to profile your top customer segments. Click here to download a working copy of the B2B Content Marketing Strategy Template or contact us for more information about how we help clients get better content marketing. Also check if the plan is working for you or needs alteration owing to market changes.  Your Marketing plan should be a working document, which you should refer whenever you have a marketing decision to make and amend it whenever you identify a shift in your market.
While these areas of expertise are important to managing and operating a business, not all of them are relevant to what your customer wants to know. Understanding the business you are in through the lens of your customer ensures that you are marketing holes, not just bits.
It is important to profile these segments by developing a long list of customer needs and pains using your customer’s own “How do I” questions.



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