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The history-as-value clause: A lot of the work your agency does builds history, and that history is worth hard dollars.
If an agency gets grabby, insisting they don’t have to hand something over, check the contract.
To be fair, I don’t think there have been any public stories on Linkedin actually enforcing this policy on long-time active users. Founded by former Facebook employees, Quora is making the same mistake Facebook started with, the only difference being Quora has never tried correcting it standing firmly by their questionable decision. It is still hilarious to find such an adamant policy enforcers on the Internet, and it makes me wonder how Quora managed to put a bunch of lunatics to frame a policy on the Internet that forces users to reveal their identities. In an obvious effort to profile the web, Google started Google Plus with a very strict real name policy which ended up in lots of controversies.
The policy didn’t work for Google Plus well, especially when they started aggressively integrating it into Youtube (where few people use real names). On July 15, 2014 it was announced that there were absolutely no restrictions as to what name you should use when registering an account at Google Plus. The post Real Name Policies on Facebook, LinkedIn, Quora and Google Plus: Clarified appeared first on Internet Marketing Ninjas Blog.
We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums! You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread!
The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them. Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do.
If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical. The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy.
Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis. There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location.
How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts).
In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins. When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing. Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors. These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow). This article is my first step in the long-lasting experiment: Making the most of calls-to-actions. Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase.
I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it.
If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures.
Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. We’re big advocates of taking the steps to make music work with your video editing or motion design, instead of against it. A new plugin by software developer Mamoworld aims to simply the process of cutting to the beat in After Effects. However, the real magic of Beat Assistant is the auto keyframing function which can be set to modify the attributes of a layer (or layers) based on the beats in a music track. It is possible to setup automations for editing to music in After Effects using expressions (and arguably AE pros may prefer working this way). The introduction of the microprocessor, a single chip with all the circuitry that formerly occupied large cabinets, led to the proliferation of personal computers after 1975. Abaltat Beat is a software application that functions as a beat calculator and a rhythm machine. ArtWonk is a MIDI and graphics program that produces MIDI music and paint graphics based on algorithmic rules that you interactively create by connecting modules (graphical objects that represent functions and processes) in real time, adjusting the parameters as you go, in an interactive drag and drop environment especially designed to be fast to learn, fast to use. MusicWonk is a MIDI program that produces MIDI music based on algorithmic rules that you interactively create by connecting modules (graphical objects that represent functions and processes) in real time, adjusting the parameters as you go, in an interactive drag and drop environment especially designed to be fast to learn, fast to use. BankStep is a software emulation of hardware bank sequencers found in the big analog synthesizers, that produce control for the sound but not the sound itself. MagicScore Maestro - the professional music notation software, offering the most advanced capabilities for working with music. Music creator software edit music in computer and changes sound files into MIDI file formation easily. ACID Pro 7 program is a DAW powerhouse that combines full multitrack recording and mixing, MIDI sequencing, and legendary ACID looping functionality for a seamless music-creation and post-production environment. Bio2Midi converts the text of a DNA or protein sequence to a MIDI file, which you may immediately audition, or import into any MIDI sequencer for further compositional processing.
I don’t know why, but they cling to your stuff like the ex who never returns your houseplants.
If the old agency wrote formal reports or audits, they should provide them in digital format. If your site’s built using free software (like WordPress), you should get everything necessary to re-launch the site elsewhere.
99.9999% of web analytics data is stored using cloud-based systems like Google Analytics and Omniture. If your agency built something for you, created something or managed something, it’s probably yours.
Maybe you decided to let your marketing agency own the custom e-commerce package they wrote so they could re-use it. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. In case you are reported for not using your real name, you have to provide your ID which means you have to use your legal name. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster.


No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change.
Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page. When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad. There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth. When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics.
This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location. As a result, PPC influenced more people to physically go to these places and grow these businesses. You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic. Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. For computers generally referred to as PCs, see IBM Personal Computer and IBM PC compatible.
FlexiMusic Composer is a software tool that offers you efficient and easy way to prepare enjoyable music of your own. Instead of analog control voltages BankStep produces MIDI (and can make standard MIDI music files). It lets you precisely tune up the notes' sounds and their timing features, process the effects and the dynamics. Sheet music composer application allows user to select one of inte, normal, bridge, fillin1, fillin2, endinf section for each style to edit melody track for any song. More creative partner than production tool, ACID Pro 7 program inspires you like nothing else. Users can create the basic part of a song by developing the motive which allows a key shift in the phrase.
Choose to listen to the sequences as 4-note DNA bases, or as 20-note protein amino acids, or both at once. So they provide an easy transition, delivering creative, PPC accounts and all the other goodies without any fuss.
If you ask for paper copies, expect to receive a bill, a call from your local environmentalists, and a complimentary membership for the Luddite Hall of Fame.
Some agencies will try to look you in the eye and tell you the keywords, campaigns, ads and everything else you paid them to create is still theirs.
As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks.
When implemented properly, we typically see conversion rates rise with the presence of sitelinks.
And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money. This leads to more sales (or leads), which then translates to bottom-line dollars for the company. In a couple of minutes you can create drum tracks to match an edited video clip.Abaltat Beat calculates a best rhythmical fit for a video by analysing its Edit Decision List (EDL).
You can select specific data sections to be translated, called exons and introns, and mark areas of interest to be played in a different instrument. If your agency hands over a spreadsheet, you’re still required to set up new accounts.
If someone tries to prevent that, maybe they’re not the right agency for you in the first place. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. This Best Fit is played by Abaltat Beat as a midi drum track and is expressed in Beats Per Minute (BPM) This process is automatic. The program is available in three versions: Basic (free), Standard and Professional, for Windows OS. Stay safe on the web and take preventative measures to protect your content on the web.We saw an increase in the number of sites with thin, low quality content. Such content contains little or no added value and is often scraped from other sites.2015 spam-fighting effortsAs always, our algorithms addressed the vast majority of webspam and search quality improvement for users.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line. And like any real estate, content is an asset you create for your company, not a cost center.. One of our algorithmic updates helped to remove the amount of hacked spam in search results.The rest of spam was tackled manually. Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
But I know enough about chemistry to know that a chemical by itself may be poisonous but not poisonous when in a compound with other chemicals. After prioritizing the reports, we acted on 65% of them, and considered 80% of those acted upon to be spam. Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
Thanks to all who submitted reports and contributed towards a cleaner web ecosystem!We conducted more than 200 online office hours and live events around the world in 17 languages. For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. These are great opportunities for us to help webmasters with their sites and for them to share helpful feedback with us as well.The webmaster help forum continued to be an excellent source of webmaster support. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases. Webmasters had tens of thousands of questions answered, including over 35,000 by users designated as Webmaster Top Contributors. Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description.
Also, 56 Webmaster Top Contributors joined us at our Top Contributor Summit to discuss how to provide users and webmasters with better support and tools. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4.
Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position). Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content. But you should be aware that the story of Chicken Little is notA  a "fable character." While he did say "The sky is falling" quite a bit, this was only because he had difficulty making contact the his agent provocateur whose actual physical appearance had changed over the years. The video faculty includes Eric Hulsizer, a former Channel 8 cameramanA who photographed "Channel 8 On Your Side," and Lisa Inserra of Cox Media (the company that owns Valpack) who is active in producing television commercials for her company's clients.az?i»? In my program, I've studied drawing, camera operation, scripting, digital imaging, programming basics, copyright law, video editing, website design, sound production and editing.
One of myA professors says the program is the best of its kind in the Tampa Bay area and I think he's right.az?i»?i»? Please, please, put the word out to others so that this fine program will be better known. It doesn't matter what your heritage is or whether you are still in high school or old enough for Medicare.


Petersburg Collede digital arts program is filled with both talented professors and students. In your story on stadium horns, you called them vuvuzwelas, what is that funny looking symbol after the photo credits.
The image can be used freely, subject to some restrictive terms in the license, including crediting the photographer.
It looks to me like he called on Curtis LeMay, Colonel Clearwater - and then realizing he had made a mistake - schluffed it into Colonel Kilgore. Here's a photo of American school children using the original Bellamy salute:A I think the photo speaks for itself.
Colonel Clearwater Dear Colonel Clearwater: What do you think about the Egyptian revolution?
Fundamentalists, in any religion, are usually a reaction to what the followers perceive as injustice. This doesn't mean Egyptian society and culture will necessarily change; it is still their culture and values.
But in the long run any thing they make of it will be for their benefit (and not the benefit of the United States).
Not by rampeling down the side of the building like Tom Cruise, but by sliding in with a tourist visa when it was not open to tourists.
Clearwater: Republicans are betting that your readers don't care - that after all you did to beat them in 2006 and 2008, you're going to sit this one out. So they're whipping up their base by blocking help to unemployed workers, blocking summer jobs for teens, apologizing to the big companies that gave us the spill in the Gulf, and doing anything else they can do to stop progress.
Yes, that Rand Paul, who says freedom means a private business can discriminate against African-Americans, and that President Obama holding polluters accountable for the mess in the Gulf is "un-American." And he's not alone. One candidate calls Social Security "horrible policy," while another has said that Americans will turn to "Second Amendment remedies" against Democrats.
In New Hampshire, Paul Hodes is running neck-and-neck with his Republican opponent to take this seat for the Democrats.
We've just started to turn our country around, passing healthcare reform, working to hold the big banks accountable for the Wall Street meltdown, pushing legislation to address climate change and end our addiction to oil. The GOP is betting big that saying "no" and blocking progress is a path to success in November.What bet will you make? I think the Republicans should adopt as their emblem the condom because it more clearly reflects the party's political stance.
A condom stands for inflation, halts production, destroys the next generation, protects a bunch of pricks, and gives one a sense of security while screwing others. Colonel ClearwaterDear Colonel Clearwater, Last week, my friend and colleague, Congressman Anthony Weiner, did something very good, and very gutsy.
Weiner's report showed that this firm, which sells gold coins, rips off its customers while benefiting directly from Beck's Chicken Little lunacy about the economy. Every time Beck screams that there is an impending Obama-led government takeover of the economy and your savings aren't safe, he's making a sales pitch for this sleazy advertiser. You see, Beck's ratings have recently crashed, and most of his reputable advertisers have deserted him. Now that he's been exposed, Beck has spent the last week using his big media platform to attack and undermine Weiner - he even set up an attack website designed to damage Weiner's political standing. This collusion between big media, conservative commentators, and quack economics is a scam, but it is powerful if it remains unopposed. And we need to support people like Weiner, who have the guts to go after right-wing lunacy at the source. Consider his statement: "I beg you, look for the words 'social justice' or 'economic justice' on your church Web site. That oil disaster must be stopped, and a way must be found."I am not the original author of that sensible thought, but it has been my favorite definition of faith for a while.
While we have no way of certainty for moving past them, working to find a pathway that takes us beyond our doubts is the best option in my view.
Then how come Congress starts each session with a prayer and the president is sworn in on a Bible? Wants to KnowDear Wants to Know, As I said in an earlier reply, our countrys laws and structure are not based on the God of the Bible and the Ten Commandments, as Sarah Palin and others claim. So most of us do not work on Sunday and some businesses are not open for business on Sunday. So we have a religious custom of not working on Sunday and a secular custom of watching football on Sunday. The Constitution states that the president must take an oath, but it does not mention anything about a Bible. Colonel ClearwaterDear Colonel Clearwater, I understand you answer, but you say customs and traditions. Wants to Know MoreDear Wants to Know More, It is important to realize the difference between a custom and a tradition. It is a custom at my house that every year we watch football on Thanksgiving Day after we eat.
A tradition is a ceremony invented for the purpose of commemorating some historical event or to develop a sense of binding in a community or religious group. Thanksgiving Day is a tradition in America that serves the purpose of reminding us of what we have from God for which to be thankful and is loosely based on the first harvest feast of the Pilgrims to celebrate their first year of survival in the New World.
It is a tradition; a ceremony we use to create a common bond among Americans by commemorating our heritage. When Congress meets, the first thing that happens is that the designated speaker calls the group together. Colonel ClearwaterDear Colonel Clearwater, I have just seen a video about an organization called the Council on Foreign Relations. This organization has members who were past Presidents and past Secretary of States of the United States, plus leaders in the fields of finance, industry, and other important positions in society.
The spokesman on the video has concluded that this organization must be a part of world conspiracy to take over the world and put the entire world under a one-world socialist government and I agree with him.
The Council on Foreign Relations (CFR) is an organization of foreign policy experts, people concerned with international trade, prominent historians and writers, as well as others who are involved with foreign policy and international affairs.
The CFR hold speaking events with question-and-answer periods which are usually televised on CSpan or other cable stations. The speakers are usually world leaders, historians, writers, or others involved in international affairs. Some of the speakers have included such figures as Nelson Mandela, George Soros, Thomas Friedman, Mikhail Gorbachev, and Ronald Reagan.
The journal, which I have subscribed to and read for over 25 years (plus you can buy it at the newsstands in Borders or Barnes and Noble) provides a forum for contrasting views and opinions regarding issues affecting foreign policy.
Some people have made a nice living scarring others with conspiracy theories about the CFR.
My advice to you is to go to the store, buy and read their journal, watch their events on CSpan, and be wary of people who wish to sell you on the idea that other people are out to get you.
Colonel Clearwater________________________________________________________________________________________________________________________________Dear Colonel Clearwater: Cancel my subscription to your liberal rage. And no matter how great the obstacles may seem, we must never stop our efforts to reduce the weapons of war.
We must never stop at all until we see the day when nuclear arms have been banished from the face of this earth." Ronald Wilson Reagan, 1984 Colonel ClearwaterDear Colonel Clearwater: Liberals? I realize that there is collateral damage in war, but this is no less than cold-blooded genocide. They were shooting at insurgents who, upon later investigation, turned out to be civilians. By saying the soldiers were shooting civilans implies that they knew they were shooting civiliansj.
The real guilty party are those who convinced the American public that this war was necessary and just.
Can you tell me how the "Smallest of the World's Leading Newspapers" managed to scoop "Florida's Best Newspaper?" Pedro TechadorDear Pedro, Always nice to hear from one of the Techadors.This was a WikiLeak scoop. Palin:Your statement reminds me of what Republican Congressman, Devin Nunes said during the health care vote. And now you are bringing the ghosts back into this chamber." There is no polite way to get around this. Tea Party Patriots are morons when it comes to history, economics, and how to run a society. Much like the resurgence of the Ku Klux Klan after World War I, the Tea Party Patriots are people who believe they have lost their privileged status in American society and wish to thwart others hopes for the American dream.
Unfortunately, or fortunately (depending on which editor yells loudest) President Obama considers Wall Street, the banks, the Republicans in congress, and those with tea party policies as necessary players in the solution when they are, in fact, part of the problem. Both the Senior Citizens' Right to Work Act and the Family Medical Leave Act were passed this way.



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