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Advertising slogans have long been the pitch where brands and products are either made or broken. The ones we seem to remember all have something in common: they are short, meaningful, fairly easy to remember and linked to a product or service that is worth buying. It’s true that great slogans are based gut feeling and team is responsible to own the slogan as if it is their life. If you treat slogan just like a slogan then it will not have any connect with the end user. A great advertising slogan can catch on fast with the general public and help to sell a product by increasing its brand reputation many times over.

It also managed to use red and white labelling and gave an impression that it really was the king beer in town.
This was its key differentiator from other, perhaps more famous, brands of burger beginning with M. The Finnish mobile phone manufacturer connected people with one another and using just the two words made this slogan easy to remember. Kind of ironic since, IMHO, it’s one of the worst beers in the world which just goes to prove that a slogan doesn’t always have to be true. It makes no reference to athletics or sport and yet manages to make us want to get up off our collective fat ass.

It’s brilliant, because it promotes the persona of being in love, madly and obsessively.

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