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Many marketers talk about content marketing but don’t exactly tell you what it is all about.
As I’ve been popping back and forth from Pinterest to Facebook to Twitter viewing them all, I thought it might be helpful to put the best content marketing infographics all in one place.
I hope you find this collection of infographics helpful…and, if you have other ones to add, please let me know in the comments.
The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication. Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! I’m an avid fan of Infographics and would love to learn how to make them; do you know how I can?
The reality is that creating great content is so much harder than the infographics suggest. It’s hard for me to believe that the majority of marketers believe that blogging and article marketing are ineffective. We mentioned how much content marketing is an opportunity to build an audience in an authentic way, if you’re willing to invest the time to do things right. Want to understand more about each phase of content marketing, why it’s important and the details about how to do it? This week, we’ll go over the best content marketing tools to help you in your optimization phase. Content Director can automatically create and publish your curated posts to a WordPress blog or to your social media accounts. Zapier will let you set up systems that you probably thought would require a full-time developer. If you’d like to see how Content Director can help you generate more ROI out of your content marketing efforts, sign up for a one-on-one discussion with one of our content marketing strategists! Posted in Best Practices, Blogging, Guest Writers, Learning Resources, Web Trends by Pam Neely. Read previous post:Why evergreen content is a lean content marketing strategy"I like to compare evergreen posts to the foundations of a house.
The digital era has brought about tremendous changes to the marketing industry, from content, to ROI, to measurability and everything in between. Through social media, email, web, apps and video, there is a vast amount of information that is now readily available through digital means.
The digital era offers a more open means of feedback and communication among marketers and their targets.
As Senior Vice President of Marketing at Kaspersky Lab North America, Chris is responsible for overseeing all North American marketing activities including driving programs to improve customer engagement and experience with the brand and products. Channel Marketer Report (CMR) is a targeted e-media publication covering the latest solutions, trends and strategies to help companies optimize their marketing, both to and through their partner networks.
25 Outstanding Content Marketing Tools for your Brand is a compilation that introduces you to the resources which you can get your hands on and get better with your internet marketing strategy.
MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer. You hear it tossed around a lot when people talk about marketing for B2B – you need to use content marketing.
From websites, blogs, e-newsletters, social media, video, and more, content marketing is a cost-effective technique to reach a vast amount of people. To make the most out of this type of marketing approach, here are 6 best practices for using content marketing for your B2B company, in both creating the content and delivering it. After sharing all this wonderful insight, you might find yourself tempted to shout out at the end of it “And here at Company ABC, we can do XYZ to solve these issues for you.” Don’t. You put a lot of effort into the content for your company to be shared, so don’t forget to do the same amount of effort into developing the title you choose to give it!
But it doesn’t need to just appeal to the reader; your title needs to be strategically written to include the right keywords for SEO (search engine optimization) purposes.
Just because this isn’t an essay that’ll be published in your next industry leading magazine or something selling your product or service doesn’t mean that punctuation, spelling, sentence structure, and other grammar components go over looked. A blog is a great way to share your content to your target audience, direct people through your company website, and optimize your presence on relevant search topics. Having a blog hosted on your website will also connect your potential customers who are reading the content you share directly to your company website without the sales pitch! WHITE PAPERS: White papers are a great way to dive deeper into a topic and really help to push that expert image of your company. Your marketing efforts are only as good as your grasp on who your customers are, what their pain points are, and what key features of your product or service connect with the customer and solve these pains.
If so, download this free report now or view the Zmags digital version from Junta42 and MarketingProfs to get answers to these questions and many more. Nine in 10 organizations market with content, with marketers using eight content tactics on average.
B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives.

While content marketing is mainstream, marketers are unsure of how effective various tactics are. While marketers certainly need education around content marketing, this isn’t the only thing needed for content marketing success.
If you are in B2B marketing, there are many other things you will find out by downloading this report, such as how content marketers measure success, what distinguishes self-described best-in-class marketers and much more.
Thanks Gang…yes, I like the fact that B2B marketers are investing in content marketing. I was also wondering if creating content regularly is part of the content marketing challenge marketers face.
I’m glad I ran into your activities, though too late to join your conference next week. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. I am a great fan of infographics and find them an excellent tool especially when preparing Social Media Marketing courses. I suspect, though, that they are that same majority of marketers who try to save money by using article spinning programs and cheap writers whose first language is something other than English. I was actually inspired by this post to start creating my own content marketing infographics. While MailChimp is only one of dozens of email service providers you could use, it’s affordable, super-easy to use, and widely praised. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award.
As marketers it’s our job to evolve with the times and use new and innovative methods to ensure our campaigns are effective and the results are long-lasting. Because this information is at the fingertips of consumers, marketers are challenged to put information into smaller, easily digestible snippets, while at the same time ensuring that content is compelling and memorable. It’s always been vital for marketers to listen to what customers and partners need and want, but through email and social media, gathering that feedback is a lot more seamless and easy to act upon, almost immediately. Prior to joining Kaspersky Lab in 2012 Chris held senior marketing positions at Pulsepoint, a marketing technology company, Sony Electronics, and Accenture, a global management consulting and technology services firm.
You can now advertise and market your products regardless of the size and financial profile of your company. Since content is the primary driver of internet traffic, it is the basis of all communications with your target audience and it is content alone that can change the game in your favour, you must have some of the most helpful content marketing tools that exist right now. Gaille is one of the top business bloggers in the world, and he has founded several multi-million dollar companies. However, keep in mind that content marketing isn’t an approach that results directly in sales. Your customers’ pain points are related to taking care of their pets and learning as much information about doing so.
It’s a fine balance between relevant keywords and compelling and interesting words to make the most of both search engines and potential customers.
You can easily turn your audience away from your content if these are off or poorly written. Creating a blog that is hosted through your website will help ensure that each read and each engagement from the audience is attributed to your company website, helping with SEO at the same time you’re providing information for interested readers.
With good content being shared at a regular basis, at some point each reader will become curious about who this “guru” with all this industry knowledge is. Depending on how often you share content, you can do a monthly, bi-monthly, or quarterly e-newsletter to current and potential customers. Knowing these things, your content marketing can be efficiently developed around core topics that your target audience wants to read, and condition them for actual sales through other marketing methods. The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months. For many tactics, there is a large “confidence gap” in which marketers use tactics but are unsure of how effective they are. Very interesting finding that marketers have the most confidence in good, tried and true in-person events. You’re spot on with content marketing, always a pleasure to read your stuff, great value!
But what surprised me is that companies continue to rate blogging activities way down the list – after event marketing, newsletters and case studies. After struggling for a couple of years, I have finally found clients who see the value of well written content. Of course, keywords, strategic content distribution and other factors play their role, but as far as I’m concerned, content is still king. It’s over 80 pages of best practices for developing and executing a content marketing strategy.
Check out Shopify’s post, 9 Clever Ways to Automate Your Small Business with IFTTT, for inspiration.

Additionally, it’s important for customers to feel a sense of personalization from the content. Nowadays, marketing is much more accountable for ROI: it takes money to create a campaign, but was the campaign impactful? He has written and spoken widely about connecting customer needs with technology solutions, and has presented at many conferences, including The Conference Board, Consumer Electronics Association and Forrester Research. You do not need a fortune to market your brand as is the case with television commercials and other modes of traditional advertising. No sooner do you launch one type of content when another blitzkrieg of contents from your competitors bombards the online space and makes your content look redundant. You can study the nature of these tools, their pros and cons, assess and compare which ones would be of more help to you and then accordingly make an informed decision to use one or several of them to facilitate the accomplishment of your objectives.
Content marketing is a very important component when trying to reach your target market in the B2B field. What are their pain points; what information related to these pains do they tend to look for? The point of your content marketing efforts is to provide your customers with the insights they need from an expert in the industry, without being bombarded with sales attempts. While it isn’t selling your product, the content marketing you do DOES reflect upon your brand, so proof and edit your content thoroughly before you share it. Once again, this is prepping them for potential sales, building the trust a B2B company really needs to have with customers before they even realize they want or need your product or service.
As long as the information is still needed by those individuals, the newsletter will be a hit! These can then be used in various ways – attached at the end of the blog post for more details, shared on a landing page in your PPC efforts, submit them to industry publications, and more. For instance, of the 79% of B2B marketers who use social media, only 31% of users think they use this tactic effectively.
This is a shocking and exciting statistic to me, 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
Do you see that trend changing any time soon, where blogging will become one of the top 3 content marketing strategy?
Little research helped me to know some great infographics making tool and your articles gave me some awesome designs . If you’re not using it, I’m pretty sure you could probably be saving yourself at least three hours of work per week.
When they are constantly inundated with information, it can be easy for them to feel lost in a sea of brands, and before you know it, your campaign is just one more in the sea. One cannot buy out the airtime and make another company be left with no option but to quit the game. In such an era when there is hardly any room to pause and take a deep breath, you need resources that can speed things up. The more information you share, the better of an expert you appear, and without the sales pitches you build trust with these potential customers. There are many tools and metrics out there today — many of which are a direct result of the digital era — to enable marketers to measure their success and learn and grow from their campaigns.
This leads to greater engagement and collaboration, thus enabling companies to consistently improve the customer experience. Everyone can have their space online and the one with the most compelling omnipresence would be able to dominate the virtual space. You cannot spend hours to come up with an edit of a tagline, you cannot spend days to create one piece of content and you do not have weeks to come up with a content marketing strategy. The more useful information you can provide, the more current and potential customers come to rely on this information you share, and in turn will be more inclined to choose you to do business with when the time comes.
How can we tell if the snippets of information we thought were compelling and memorable were, in fact, compelling and memorable? Furthermore, as humans, we instinctively look for what is “quality” — it’s the human desire to improve. Everything happens in real time now and you have to be as prompt as anyone else, if not better.
Facebook, Twitter, LinkedIn, Google+, or whatever social networks you may be a part of are all great places to share content.
Through the use of metrics and measurability, marketers can see what is working, what isn’t working and how we can make things better.
With the right techniques, you can use keywords in your social post that grab attention on Twitter or use LinkedIn Sponsored Posts to share your content with your exact target audience.

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