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Consumers are very savvy and know that every email they receive from a company, charity, or promoter is an email asking them to act, buy, or donate.
It might be tempting to take a breather once you’ve sent your emails, but the moment you hit send is the moment the real work begins. Maybe your emails need to be shorter, or you need to change the time you send them out, or you need to adjust their frequency.
Email marketing can be one of the most easiest and affordable ways to connect with a customer. The following rules and tips will help you understand some of the important elements that go into effective email marketing and how you can keep from getting yourself in trouble. The best way to be successful with email marketing is to build your own list and make sure that your subscribers actually ask to be on your list. Nielsen put the percentage even higher at 38.5% and you can only imagine what it might be in 2012. In November 2010, 70.1 million mobile users accessed email on their mobile device, a figure representing some 30% of all mobile subscribers. Ensuring that emails are designed for mobile devices is more important than ever so make sure this is a focus with your content and design. One of the most important things you can do to improve your open rate is to ensure that the important part of your email appears in the mobile viewer’s preview pane. Blasting irrelevant content to your entire subscriber list is another one of the biggest email marketing mistakes you can make. Chris Auman is a veteran Internet marketer, website developer, and designer with over 20 years of experience in the trenches.
The Law Offices of Regan Associates, Chartered provides Group Legal Care to more than 20,000 families throughout the East Coast. The founders of Regan Associates, Chartered implemented eight of the first nine group legal plans in the United States. Through its Legal Plans, Regan Associates, Chartered represents a diverse and interesting clientele, including professionals, hospitality workers, police officers, truck drivers, laborers and service employees.
It meant messages from family and friends, notes about work, and the occasional notification from a favorite company. Your subject line should be straight forward so that recipients know before they open the email exactly what they’re going to find inside. Naturally, email content should align with your company persona and the tone that readers have come to expect. Readers put up walls to guard against this, but there are ways to stand out and climb over those barriers.
The most important key to best email marketing campaign is to be immediately responsive to customer feedback and requests. Stay flexible and tailor them to your customers and your strategies will continue to be successful. Even if you make it to the inbox, all it takes is one click to skip, delete or unsubscribe from the list.
It’s the big decision-maker when it comes to whether your potential customer even opens the email, so take the time to get it right. Customers will decide to open an email or even mark it as spam based on what’s in the subject line so take it seriously.


If they are signing up on your website, provide a double opt-in system to ensure that all email addresses are signed up legitimately.
While I don’t discount the value of a great presentation, you should never sacrifice effectiveness and you do this by making sure that all your most important information is within the email as text. In fact, according to my recent experience and discussions with top industry professionals at a conference in California it’s the only thing that matters. Whenever possible you should try to segment your email list and target your message to specific customers. If you continually send the same sale information over and over, customers will tune out or possibly unsubscribe.
You should know how many people opened the emails, who clicked on what and which segments worked better than others.
As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. These families are employed by firms large and small, including many Fortune 500 companies, as well as numerous cities, towns and municipalities.
Use catchy lines when appropriate, but don’t hesitate to just keep it simple, straight to the point, and easy to understand. It’s equally important that the content is direct so that readers know from the first sentence what the email is about.
So take a little extra time and follow these basic guidelines and you’ll be on the path from sinus supremus to marketing supremacy before you know it. Getting it right involves choosing the right message and testing that message to ensure that the best message is used for the largest segment of your list. You should also provide ways for customers to unsubscribe without hassle and remind them in the email how they got on your list. That should include call-to-action messages, links, supporting information, offers and all important supporting information.
Many more like mobile devices take too much time to download images or they won’t be displayed at all. The reputation and the proper configuration of your sending source (the server that actually sends your emails) is critical. At the most basic level, maybe this is accomplished by sending a different message to men and women.
Your message should be unique, valuable and give them more than just a reminder to buy from you. Beyond that you can get as sophisticated as you want but it’s pointless to send a message out to thousands of people without a way to know if anybody opened it. Chris’ clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies.
Regan, the firm’s chief executive officer, has more than 25 years experience as a Group Legal Plan Administrator and more than 30 years as a trial lawyer. Every day, more than 150 billion emails are sent and many go unopened or are immediately sent into electronic purgatory. Recipients should never have to search for information so it is imperative that you structure your emails logically and guide readers through the precise steps you want them to take.
Pay attention to it to find the sweet spots for email titling, message length, calls to action, send time, response time, etc.


Don’t send too often, build trust, provide great value and personalize your message to build relationships.
If your email begins with images, links, random messages, disclaimers, messages like “Can’t view this? Forget about your subject line, your offer, your beautiful email and all the finely crafted wordsmithing in your email if you don’t have a reputable sending source where you can manage your own reputation.
My thinking is that people are caught up with emergencies by this time of the week, they’re awake and they may have time before, during or just after lunch to actually digest an email. What this means for you is that you actually have to be creative and do actual work beyond sticking a sale promotion into an email. You should measure if it’s working and analyze the date to improve as you go forward. The best email marketing campaigns succeed because they recognize that the key to ensuring emails are opened and acted upon rests on how the message is crafted and the consistency with which both existing and potential customers are engaged. If you choose to include photos, flyers, or attachments, make sure that you’ve shrunk them down to their smallest possible size so that they can be easily opened on a mobile device such as a smartphone or tablet.
Did you buy a list where people said they might be interested in offers from “companies like yours”? Click here to view online” then customers could skip it, delete it it, or just completely forget about it.
Take the time to do this if possible and design your message to appeal to different segments. Regan has been at the forefront of the legal services movement to provide affordable lawyers for millions of American families. This is crucial as roughly one third of people now use a mobile device as their primary access point for email and the Internet. A push of a button here, an entry of a credit card there, fill out the address line, and voila! The first line of your email is premium real estate so make sure that your most important message and call to action is there as TEXT so you can grab mobile users and not establish any hurdles.
Combine your sale message with advice, subscriber only offers, free downloads, benefits, news and ultimately give them a reason to stay subscribed. He has lectured, lobbied and published in this area for years, spearheading the notion that having competent, affordable lawyers is critical for the average American family. Again, testing and documenting when you have successes will help you determine what works for you. Making your desired outcome clear and the action easy to perform will make all the difference between a successful pitch and one that falls flat.
Understanding this data will help you improve each successive email campaign so that its more efficient and effective. Each message you send should be tailored to reflect the product, service, or special event you are promoting. Design when you see it, especially in email marketingActivate in email marketing expert offers advice on these.



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