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As the New Year approaches, many small business owners will be taking time to reflect on their marketing strategies for the New Year. Gone are the days of using services that either create or provide shoddy content and link that content to substandard, irrelevant sites. This is good news to anyone who feels they’re producing good things and should be recognized in Google search result rankings for providing quality information to their target market. After spending considerable time reviewing suggestions from today’s top thought leaders, I’ve compiled a list of what I believe to be the top five online marketing tactics to focus on in 2014. What type of content can my company provide to our market that showcases our strengths, personality and values? While keywords may have lost some value, both Google and your market still need to know what your site is about. Eric Enge summarized a lot of the “New School” ways to optimize your site in this great diagram.  Use it as a guideline to keep your website relevant.
It’s a no-brainer that you need to ensure your website pages are current and up-to-date, but more importantly, you want to make sure you have a vehicle to continuously add great content. What’s interesting about the content you create is the evolution of the blog post itself. Whereas years ago the average blog post was around 500 words, today the average is over 1000.
Long story short, the average length of your content needs to be longer (1000 words) and you should include pictures, videos and infographics for better engagement.
If your website is not yet “responsive” or you don’t have some sort of plugin like DudaMobile that helps make it mobile- and tablet-friendly, then make it a priority for 2014. Just like ensuring your site is mobile-friendly, you need to also make sure it can be shared. Part of your online credibility comes from others sharing your information.  This is hard to do if you don’t make it easy for the reader to do so. Chuck Price created a great Quick Start Guide to Guest Posting that outlines a great approach to take to start increasing your reach and relevance online.


I’m sure that as 2014 unfolds, more and more online marketing tactics will continue to present themselves. Cidnee Stephen is the owner of Strategies for Success - a marketing company that focuses on the needs of budget minded small businesses and professional services.
Bplans is owned and operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses. From building a website to getting leads, we created 10 videos to help you get started. A website is one of the most important marketing tools for your law firm.
Currently studying in 10 grade in Chhattisgarh (India), I love writing all about technology including , tech trends and tech tutorials. This year their timing couldn’t be more perfect—with the changes to Google’s new Hummingbird algorithm settling in, companies need to look at a fresh new approach to their online strategies. Since 2012-2013 we have definitely seen the shift from “should I be on social media?” to “which social media sites should I focus on?” Generally, business owners have gravitated to maybe one or two sites.
This means that junky sites like article submission or blog posting sites should no longer be part of your strategy.
However, you need to change your approach to a more conversational tone and watch your formatting. To keep things in perspective and not become overwhelmed, remember: Google is trying to ensure that people just like you and me get good quality results when we search solutions online. Online business planning software makes it easier than ever before to put together a business plan for your business.
It’s a knowledgable guide combined with a professional designer coupled with a financial wizard. You will want to make sure your page title, H1 tags and content explain what your site is about, but in 2014 you want to make sure that the keywords aren’t overused (spammy), are unique and relevant to the page, and that you pay more attention to other long-tail phrases your market might use. This can be a mixture between great content that you have created and curated content (content from other writers and sources out there on the web).


This is going to be even more heavily weighted in 2014, so make sure you have this feature added to your website, if you don’t already.
In 2014, you will want to expand your social media presence, as social engagement plays a more important role in not only Google rankings, but also how people interact online. Instead, you want to look for credible guest blogging opportunities and other credible PR opportunities. In other words, don’t jam pack your press release full of a keyword and have the anchor text go to an irrelevant link on your website. So if you provide quality, helpful content to your audience, regularly and in an authentic conversational tone, you will continue to survive and thrive in Google’s online world.
For example, when someone has activated their current location and searches for a “hairstylist nearby,” Google will respond with possible locations. If you are wondering where else to focus beyond Facebook, LinkedIn and Twitter—take a closer look at Google+. The increase of smartphones dictates that some posts still need to be more digestible and therefore shorter.
A good rule of thumb is to look more at sites like PRWeb that require a fee to submit a release. Typically they rank better in authority and—not surprisingly—could get you actual media exposure.



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Comments to «Best internet marketing software 2014 blogspot»

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