Best landing page designs 2015 gear,best music video maker app for ipad instructions,email marketing systemen pdf - .

First thing you land on when you click on a advisement link is obviously your landing page. Below are 40+ landing page design inspiration, they include landing pages of different types….you can take a look and get inspired by them. About UsWeb3mantra is an exciting platform designed for Bloggers, Designers & Developers to explore different web and graphic design techniques, latest trends and best practices. If you’d like to become a contributor or author to Web3mantra by either writing a post or tutorial or by sending any script or freebies feel free to send an email. This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! Validation: They jump right into showing off the famous publications that have featured their company. Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR).
The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger. Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy.
Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls. Validation: Like the example above, they provide a strong sense of trust by including a set of logos.
Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path.
Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat.
Visual chunking: The page is broken up very well vertically, aiding the consumption of information. Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site. Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility. Privacy policy: You should always include a privacy policy when asking for an email address. Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling.
Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach.
Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with. How are the logos connected: Are they just hotel names to help you understand the point of the page? Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout.
Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through. Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design. Directional cues: The use of arrows guides people through how they should interact with your page. Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information. Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get. Trust and Action: I would also test putting the major media logos directly before asking for the action.
Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).
Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up). Benefits: I was most of the way through the page before I could answer the questions about why I would want this. Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC. Anyone that’s been in this industry long enough knows a good landing page can make or a break a campaign. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. However the same couple have a much higher chance of buying that vehicle if they get talked to by a good car salesmen. Breaking even is a good thing because I know I can split test ads, make my landing page better, test more offers, get a higher payout on the offer, etc. The key to knowing when to and when not to is to think about how much action to they have to take, and how much information do they have to give up. I see a lot of competitors out there that direct link some campaigns and probably would benefit more if they had a landing page. Do you have any campaigns where it took you a ridiculous amount of testing to finally get profitable? I’m running 2 campaigns on adcenter ppc right now and both are getting closer to breakeven but this is 5 ads later and I could use some motivation. A lot of the guys that run that kind of stuff have it approved by lawyers that specialize in that area of law, and feature legit testimonials and pictures.
Heatmap doesn’t work when I implement it on each of my LP and traffic is sent to the rotator script. This is a classic technique used to hijack your visitors eyes and create a tunnel vision effect.
Call attention to the most important page elements by using strangely placed and angled arrows. Give your page elements breathing room to produce a calming effect and allow your CTA to stand out from the rest of your design.
Common psychological motivators are the use of urgency (limited time) and scarcity (limited supply). To demonstrate how you can apply the CCD concepts to a landing page, I’ll show a before and after template design example. Note: This template is available for use within the Unbounce landing page platform suite of landing page templates.
Nicely encapsulated form area: CCD principle #1 talks about the use of encapsulation to bring attention to your form areas.
Crowded page could use some whitespace: CCD principle #4 talks about the use of white space to improve the clarity and reading experience of your page. By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them.
Add a FAQ: You can remove the need for so many questions by opening a FAQ page in a lightbox that addresses all of the questions you are currently answering via external links.
The form area is nicely separated from the content, and there is a lot of breathing room all around the main image. This would be *really* good if the bottom blue area was a different color – perhaps just a dark grey. There’s a ton of social proof logos on display here, although I think the lower set of logos is overkill. By being more explicit in the headline about what TAVR is, more people will be able to relate, staying on the page and completing the form as a result.
Another thing to mention here is that the copy doesn’t really say anything about what you are downloading! By focusing on the local business aspect in the CTA, there will be a better understanding of the local brick and mortar business relevance and more targeted downloads (creating better qualified leads). By including a strong value proposition that illustrates why they are unique, people will be more willing to click through to the next step. Tagline: There could be a tagline right next to the logo (to use some of the wasted space up there) that helps define the company right away.


The page talks about small business, and then features giant companies as the supporting proof of success.
By changing the page title to directly describe the purpose of the page, the bounce rate will be lowered, and conversions lifted. Replacing the infographic with key facts in written form will improve the clarity and time spent reading, resulting in more people completing the form, as they will have a better idea of what the benefits of using FWCanada are. Replace the infographic: Take the key points out of the infographic to inform readers who can apply, who can be a sponsor, and how to apply.
This page is actually a microsite, so I would first suggest ripping out the header and footer navigation to increase the on-page engagement and turn it into a promotion specific landing page. What Falcon Social does really well is something that I’ve been preaching for a long time, namely the use of lightboxes to show extended content without leaving the page. However, the page lacks explanation of what the solution provides prior to asking someone to start a free trial. By changing the CTA copy to a benefit driven statement and telling the customer what they would be when they sign up, more people will start a trial.
CTA copy: To test different CTA’s, I’d run the original against a core benefit CTA such as “Grow Your Brand Socially” and a 3rd CTA that says “Grow Your Brand Socially” with a smaller supporting “x-day free trial” directly beneath the button.
Having the space surrounding the main content area (on both sides), it gives the page a less cramped feeling.
This is the best and funniest example of a testimonial I’ve ever seen, and fits the fun brand perfectly. There are quite a lot of orange elements on the page, by choosing a button color that’s not within the orange range you will make it stand out more. The video poster frame should be more enticing: A poster frame is the image that is visible on your video before the play button is clicked. As I mentioned above, if you shifted the form down to sit half in and half out of the main header area, you could encapsulate it nicely in a design element that really separates it from the surrounding elements, by virtue of how it would break existing lines. The color choice for the 2 CTAs (just one please, tsk tsk) does have contrast with it’s surroundings, but something about the design is just awfully flat. There is some generous white space in the main content area which lets your eyes flow down the page through the content.
Video product demos are always a good window into what you are offering, and can simplify the subsequent content consumption as you can easily scan to seek out any remaining holes in your buying process.
The subheader of the page is actually a testimonial which clarify the purpose of the product at the same time as adding social proof. Just a little touch of design behind the testimonial helps to make it stand out as different from the content section above it, helping to set a visual barrier that keeps your eyes in place when you are reading the three chunks above. The use of opacity for the form container is a good example of drawing just enough attention to the form, while still following the soft design esthetic of the page. The use of darker areas on both sides of the content, helps to drive you through the content in the middle of the page, like a funnel.
Re-architecting the page to focus on one element alone with two columns of visually related content would greatly simplify the reading process. The Facebook following number lends some credibility to their appeal, as it’s what they are selling as a service. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA). They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). And it’s nicely backed up by a well written explanation of some of the core benefits directly below.
Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
They have the same message and the same color to let you know which areas to pay attention to. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes. Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about. I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description.
They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one. The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor. This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend.
When offering a video solution, you should really be using a video to demonstrate what your product is about. The white background with orange headers and black body text stands out easily and the action is easy to see.
If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point.
Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Instead of three rows make the second row two columns: one with function, one with benefits. Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate.
Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user.
I’ve seen stale niches become hot overnight because someone came out with a new angle on their landing page.
You’ll do this through an affiliate link so you can get credit for any sales you generate. The point of a landing page is they help increase the visitor’s desire to complete the actions you want.
I send $100 worth of clicks at a $.20 cost per click (500 clicks) that goes to my landing page. Someone that has to pull out their credit card to complete the action will need a landing page.
Imagine you have a new niche with several countries and you don’t know which country to start.
I usually keep testing if it’s a niche I know a lot of people are making money on, and the volume potential is worth it. I read that the FTC came down hard on flogs (fake blogs) a while back, but I still see them around (so it seems they still work, but are risky). However, it does work when it is implemented on just 1 LP and traffic is sent only to that LP.
You can think of it like creating a window on your landing page where your CTA is the view. Tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA. The purpose of this particular template is to facilitate the download of an ebook in exchange for the standard name and email. It would essentially mean that someone converting at 10% would have a conversion rate of 100% which isn’t attainable. Your CTA button should always explain explicitly what will happen when it’s clicked, for two reasons. Mobile commons again do a nice job here, making sure the conversion area stands out from the rest of the page and making it clear where you need to go to complete your interaction with the page.
By making the page a little longer, they could make each part of the message more clearly chunked into digestible blocks. Removing all links on the page so there is only one action, will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate. If you really need to link to something, do it in a lightbox to keep prospective students on the page. This will reduce your total points of interaction to three: The CTA, privacy policy and the FAQ.


The form is nicely contained in it’s own box, which helps it stand out from the image behind it.
Knowing this right off the bat relaxes the mind so that it can explore the content on the page, knowing that you know where to go if you decide to continue on. The two testimonials could use a different treatment to make them stand out as quotes rather than the current design that makes them look like a block of text like the rest of the page. Although I don’t get a clear sense of what TAVR is right away (the tiny description of the acronym is hard to see).
This would increase the Quality Score and the test would compare the change in Quality Score by making the header bot-readable.
Which really opens the way for the use of color and contrast to make your form area stand out.
Something we learned this very CCD week, was that having a short Slideshare presentation on your page to showcase part of your content, you really can bump your conversion rate. These could use more consistency, and represent what the next step will reveal (I’m assuming the homepage). I don’t know how the company differentiates from the 100 other email service providers out there.
There seems to be a mismatch of company size that could make people perceive their offering is targeted toward the enterprise market. I think the best thing that could be done for this page would be to add some white space to let it breathe. By shuffling the page elements around, to offer up the required information before the call to action, and creating a better hierarchy of information, the page wouldn’t make you jump around wondering which order you should be consuming it in.
This could include having an introductory paragraph beside the video that mentions how long the trial is along and include a benefit statement. It starts with a customer list, then moves on to hear what some of them are saying.In general the information hierarchy is nicely done on this page. Adding the blue container separates the main content area nicely, making the reading experience much simpler.
I’m not sure what membership services are, so this could use a more descriptive image and supporting statement. A phone number to contact the company to discuss business, or to download a marketing guide. However, it could be communicated more effectively if it was written out, rather than trying to play with an image. It’s good to be above the fold for the most part, but when you are asking someone to engage in communication with you, you might want to expose them to more information about your product offering first. It would be enhanced further by using a larger type size, with an appropriate line height to give the copy room to breathe also.
In this example, you could easily skip the 1, 2, 3 content below the video as it’s covered in the video. Let you eye wander around the page and you’ll see how easy it is to identify each block of information.
The Trip Advisor certificate of excellence let’s you know that a recognized authority has validated the company. The white stands out nicely from the solid background (to steal a comment away from Miss Contrast).
Everything is in the same three colors, making it super hard to distinguish what the intended conversion goal (interaction point) of the page is.
If your landing page is good and creative enough then only the visitor will stay for a while or will come back to visit again. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner).
Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce.
Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached. Try showing characters using the appropriate devices, or acting out things related to using the product.
I am like Ric Flair, I will use every trick I can in the book to increase conversion rates (Whhhhhhoooooooo!!!!).
I’m going to keep things as simple as possible since I have a lot of beginners that read. I know from tons of experience that I could create a landing page for that eHarmony offer and it would do better than direct linking.
I use a strategy I call Minimum Viable Campaigns where I test the ideas with direct linking before I really invest my time.
If I had a $500 budget I would set a $50 budget for each campaign and direct link them all.
A green CTA may well outperform red in some circumstances, but if the page is dominantly green, that green button is going to get hidden among other page elements. Most are from Unbounce customers, but I’ve thrown in some scary ones too, just to mix it up, and scare you into making your own pages better. It would be more effective to have a customer testimonial talking about the conversion improvement they achieved. Firstly, so people will know what they are going to get, and secondly, so there is another element on the page backing up its purpose. It could also draw more attention to the testimonial, by shifting the left column away from the form.
Yet, having skimmed (that’s all people will do) the page copy, I see no mention of an event. If you have highly targeted ads, then you need to make sure the headline is a clear match with them.
In this instance I’d try going for a red button to make it stand out from the main color palette. As the form action is to get the guide, I wouldn’t muddy the waters by having the phone number in there.
The form container could also use a little something to make it stand out from an otherwise flat page. It can be more effective to have a descriptive and enticing benefit statement as the starting point – to make people want to watch. It could be as simple as putting a few bullet points in place of the form and nudging it down a bit.
Which allows you to visually break the information into three pieces, speeding the reading process.
I would try to knock everything back to be within the same basic color hue, so the pricing grid can stand out. Landing page is also called lead capture page that is it leads you to capture loads of visitors if you design it properly. If you send someone to this page and they fill out all the information, you get $5 or whatever.
Using our scenario, someone clicks your ad on Facebook and then they immediately go to the eHarmony page. If you don’t know, then you have to test direct linking vs a landing page and see for yourself.
If you focus on contrasting colors you will be much more successful at making it stand out. If you stood back and looked at this page you’d be hard pressed to really differentiate the most important element. Here, the page is so simple that there’s no real visual complexity to compensate for, but you should still get in the habit of practicing separation. This could mean that you need to move the 3rd feature block somewhere else, and switch it to 2 or 4. That’s the equivalent of walking into a clothes store and being told to buy these clothes before you even try them on. I’d also make the two pricing tiers on the outside, the same muted color, to make the recommended (center) tier the most dominant.
Some of this could be resolved by moving the customer logos to the bottom of the page, potentially in greyscale to prevent them from conflicting with the rest of the page. Or you could extend the header area to be longer, and balance the design by putting a relevant statement beneath the video, talking about a benefit of the service. Even if you manage to work your way down to it, it’s so bland and nondescript, with no real purpose attributed to it. So my test advice is to say exactly what you will receive in the header, and reinforce that in the CTA.



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