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The Best Digital Marketing Campaigns in the World IIbrings together an international collection of the most successful digital marketing campaigns of recent times, assessing what they achieved and the business lessons learnt. Schreiben Sie eine Kundenbewertung zu diesem Produkt und gewinnen Sie mit etwas Gluck einen 15,- EUR buecher.de-Gutschein! Always try to get our attention in every way possible and sometimes are intended to disrupt the emotions, sometimes make funny images, bold, striking and strong. Advertising is the heart of commerce so if you want to sell your product, you need to make the consumer interested. In this article you can see examples of commercials and printed ads which know how to stay in the viewer mind and make him curious.
Only last year the amount of mobile devices in circulation worldwide surpassed the number of actual humans living on this planet (that’s zero to over seven billion in three decades). In the US, people are spending almost six hours per day on their mobile phones, compared to not even three hours on desktops or laptops. The list keeps going.Nevertheless, despite these rather ridiculous statistics, mobile ad spend—and more generally, the attention marketers give to mobile marketing campaigns—still doesn’t match up. But the optimistic news is that it (it being mobile ad spend and mobile marketing at large) is on the rise. It seems that marketers and those involved in marketing have finally started to realise just how underutilised the mobile platform continues to be.‘A study by eMarkter shows US mobile ad spend is due to increase by a whopping 50% this year, to account for 49% of digital ad spending. Businesses and organisations that start testing the waters by trialing different methods to see what works for them are going to set themselves up to be in the best position.
These businesses will have a clear advantage over others taking longer to make their moves.


And if businesses’ mobile marketing trepidation is a tentativeness thing, now, I’m not at all sorry to say, there’s no excuse. But others have discovered new lands littered with tall palm trees dangling coconuts and caves glittering gold—customers satisfied, happy, and more engaged in their business then ever before.
Setting aside design aesthetics, there’s the even more pertinent question of, ‘Will this thing fit over there?’Fourteen percent of Ikea’s customers end up taking home ill-fitting furniture—a hassle no one wants to have.
Now though, thanks to Ikea’s new augmented reality app, the chances of that issue happening are significantly lessened.
When opened, the app instructs users to place the hard-copy catalogue in the place where the prospective furniture might go. What happens then is users face the in-app camera at the physical catalogue, which brings up the furniture on the mobile screen. Users are also able to rotate and reposition the furniture to their liking; this image can then be snapped and stored. Here’s a link to a video that’ll demonstrate it far better than I can explain it.The success of this app is clear to see.
It got 6.2 million installs, and became the most highly downloaded marketing app for any brand. More than that, users reportedly spent a whole eight minutes with the app, compared to the mere three minutes they were spending with the catalogue alone.Audi—Start-Stop AppThe best marketing is marketing that doesn’t feel like marketing.
When new Audi cars stop at a traffic light, the engine stops too—the engine then turns on again when the car starts.
The perfect way to put Audi’s technology in the face of their customers without… without shoving the technology in the face of their customers.


But in 2011, they unveiled a mobile version of this loyalty card, allowing customers to pay, tip, track, earn rewards and reload cash onto their cards—all from their phones. By 2014, they were drawing in 15% of their yearly sales revenue from these mobile payments, with a whopping 12 million customers using the app.The big reason this transition to mobile was so effective was because it made Starbucks’s customers’ lives easier.
It capitalised on research that found people are ten times more likely to use mobile coupons than print coupons.
And not only did it make their customers’ lives a helluva lot easier to purchase Starbucks products, but by introducing this app they also incentivised customers to keep coming back, promoting loyalty and more frequent spending.Bonus CampaignA little while back we wrote an article on a campaign by Nivea, another great example of mobile marketing done right in every way. That’s what all the above campaigns have in common; they put smiles on their customers’ faces rather than drawing drooping frowns. They can see right through lazy marketing efforts that advertise first and engage second, only at the point of sale. Good campaigns make the most of mobile technology—namely, the in-built cameras, touch screens, and location tracking. Mobile marketing is about creating a relationship with your target market, one that will not only make them remember you—but make them enjoy your company (in both senses of the word!).



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