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Social media is one of the most effective, if not cheapest, ways to engage with existing customers and increase awareness of a brand among new markets. Quite frankly, there’s no quicker way to communicate a message, nor an easier way for people to share rich multimedia content too. To demonstrate the impact of this as a marketing tool, here are five of the very best social media campaigns. Public safety initiatives have traditionally been dull and boring, rarely capturing the imagination of the intended audience. It immediately went viral across the social media platforms, receiving one million views over the first weekend. The idea was to present fans of the page with the thumb as a symbol of thanks for hitting to one million fan-mark.
If ever there was a way to respond to a disgruntled individual successfully via social media, then Bodyform’s message is it.
Chris Taylor is a brand journalist and content promotion specialist based in the UK and working for social media marketing agency Red Rocket Media. Get free updates and learn how you can use Facebook, Twitter and other Social Media in your online marketing. Amazon decided to leverage the hottest messaging app of 2014 around Black Friday and the holiday shopping season by sending out daily deals via Snapchat that disappeared in 10 seconds. Using Snapchat for disappearing deals or to announce flash sales is a great use of the platform and can be replicated by everyone from huge brands to local businesses in 2015.
CLIF Bar is one of the most well-known outdoor enthusiast brands as they power many athletes and adventures with their products. Michael Kors was the latest retailer this year to try and crack Instagram and make it shoppable through a new service called #Instakors. Leave it to NASA to solve the selfie’s biggest conundrum: figuring out how to get everyone in the picture.
The movement that swept the entire world this summer had people dumping buckets of ice-cold water on themselves.
This summer Coca-Cola swapped out their traditional can design for 250 of the most popular teen and Millennial names in the United States. This entry was posted in Events, Hashtags, Instagram, Social Media Marketing, User-Generated Content by Alan Cassinelli.Alan Cassinelli is the Marketing Specialist for Postano.
Ia€™ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead. So here they are, in no particular order (but feel free to let us know which one is your favorite in the comments) -- 12 of the best marketing and advertising campaigns of all time, and the lessons we can learn from them. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners?
So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. Despite having no distinct shape, Absolut made its bottle the most recognizable bottle in the world. For decades after this campaign aired, Miller Lite dominated the light beer market they'd essentially created. Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard. That's the most important takeaway from this campaign: Dona€™t try to sell your company, product, or service as something ita€™s not.
The Marlboro Man ads, which began running as early as 1955, represented the power of a brand when it creates a lifestyle around its product. Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. Clairol did the opposite of what most marketers would do: They didna€™t want every woman on the street running around saying they were using their product.
The lesson here: Sometimes, simply conveying how and why your product works is enough for consumers.
The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. In about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring Mustafa responding to fans online.
Is it enough to say this campaign was successful because it featured a giant hamburger bun and a cute set of old ladies? While you cana€™t predict when a catchphrase will catch on and when it wona€™t, Wendya€™s (wisely) didna€™t over-promote their hit phrase. Send email newsletters, special offers, and invitations to keep your customers coming back again and again. To set this Best Marketing Campaigns as wallpaper background on your desktop, select above resolution links then click on the DOWNLOAD button to save Best Marketing Campaigns images on your desktop computer.
Guerrilla marketing has perfected the technique of catching people’s eyes and grabbing their attention, targeting consumers in unexpected ways and unconventional places. A floating afro sits at head-level behind a bus stop seat, just at the right height to make it look like anyone who sits there has quite an impressive head of hair.
The Australian Public Transport Authority got tired of people spray-painting graffiti on their buses and trains, so they targeted the ‘graffidiots’ with this ad campaign that reminds would-be vandals what the consequences of their actions could be.
An otherwise blank set of elevator doors features two sets of fingers peeking out from the seam, as if someone inside is trying to escape.
VIP Gym thought images of a flabby, cellulite-ridden butt topped with a pair of love handles would be enough to make people want to ‘get up and run’. You’d have to have a heart of stone to avoid being affected by the images of poor, starving children sitting in the bottom of your shopping cart. Tailpipe smoke is gross… and the same goes for the carcinogen-loaded clouds that erupt from the mouth of a cigarette smoker.
This poster featuring a motionless child hovering at the bottom of a pool – placed underwater so that from above, it looks real – is part of a drowning awareness campaign by ‘Watch Around Water’, an Australian safety initiative.
When some starry-eyed startup shocks the world with an underground marketing campaign that costs nothing but causes shockwaves, it's called guerrilla marketing.
I have seen a lot of these before but I have to say the last one as Wade said is bizarre, but look at the impact of it. All very creative, and breaks through the storm of other messages that consumers are bombarded with every day – but what is the net effect to society from these kinds of shock images becoming more and more common? The drowning awareness campaign adds to the already considerable fearmongering that has left this generation of children almost devoid of a childhood because of parental paranoia over events which are, thankfully, really quite rare. Mr Koz: Although I agree with some of your points, there is also the consideration that non-profits can use techniques and images which would be highly inappropriate in a for-profit campaign. Similarly, shocking images which can be high impact and edgy in a non-profit awareness campaign would be downright crass in a campaign used to promote a business. Also, agencies often take on the non-profit pro-bono under the condition that they get to produce what they want.
I think yes, some of these get you to take notice, but for me personally they invoke such negativity from me I’d be 100% prone to walk out wherever it was that these ads showed up. Content released over social media can have immediate effects – with themes trending in Twitter in mere minutes.

However, Melbourne Transit Authority (MTA) changed all that in 2012 with its cute animation, designed to raise awareness of safety when using the transport network. To date, it’s received over 65 million YouTube visits, while the song was released via several platforms, to make sure it spread. The chocolate firm ran a teaser campaign before the event, then streamed a real-time video of the project, which was seen by 350,000. If you haven’t seen it yet – make sure you check out the Dumb Ways to Die accompaniment App! I actually was one of the first to reach out to the guy to find out it was a tongue in cheek gesture. Innovative campaigns not only provide you with great awareness about your product but also gives you a lot of additional fans and good amount of engagement.
The posts, all with beautiful outdoor and adventure themed imagery, are collected and shared on a styled website social hub. Loyal Michael Kors fans could sign up for the program and whenever they liked a #Instakors photo on Instagram they would be emailed with the product information. Twitter was immediately flooded with the hashtag cementing the idea that cold hard cash is a more powerful motivator than any marketing campaign.
Then you could either send that pic to your special someone or actually order a one pound bag of the custom candies.
On Earth Day, NASA asked for users to share selfies and integrated the submissions into a collage that depicted the Earth.
No, not to stay cool, but to raise money and awareness for ALS, also known as Lou Gehrig’s disease. The “Perfect” photos were brilliant marketing for the conference that helped build social buzz as everyone wanted to know what the “Perfect” photos were about.
The campaign was an immediate hit, with people using the personalized cans for marriage proposals, baby name reveals, and so much more.
A graduate of Oregon State University, Alan is an avid fan of sports, technology, and good beer. Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. Their campaign, which featured print ads showing bottles "in the wild," was so successful that they didna€™t stop running it for 25 years. No matter how boring your product looks, it doesna€™t mean you cana€™t tell your story in an interesting way.
The Miller Brewing company (now MillerCoors) did just that with the light beer market -- and they dominated it.
Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle.
But the impact ran across state borders, and to this day, you still can't escape the millions of a€?Got [Fill-in-the-Blank]?a€? parodies. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% market share growth in its first year. Just because your product does some pretty amazing things doesna€™t mean you need to hit your audience over the head with it. They wanted women to understand that their product was so good that people wouldna€™t be able to tell if they were using it or not.
Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. According to Inc, these videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers.
They do add another level to content and help people understand information better, especially in a more appealing fashion.
Seriously the best marketing campaigns can turn the art of dating expertise into marketing tactics. Right click on the picture you have saved and select the option "Save image as" or "Set As Background". That, of course, is the point of this once-fringe form of advertising, which has now been taken up even by large corporations like Adidas and Microsoft.
That’s anybody’s guess – apparently Snuff, a clothing brand for ‘hard core’ skiers, was just trying to get people’s attention.
An Italian sex shop called ‘Erotika’ covered all of the windows of a car with stickers showing people in rather suggestive poses.
Once you’re inside the elevator you see the owner of those fingers: a man in a prison jumpsuit and leg-cuffs. Glued to chairs in restaurants and cafes, the poster gives you the uncomfortable feeling that you’re seeing way more of strangers than you would have liked.
Any food placed in the shopping cart appear to be delivered right into the needy child’s hands. These posters by a Brazilian suicide prevention organization use nothing but white paper and the silhouette cut-out of someone falling – with the negative space from the cutout appearing to save them. An anti-smoking group equated the two by placing posters of people’s faces with the cut-out mouths strategically placed at the end of tailpipes. Parents who caught a glimpse of this rather grisly warning no doubt held their children a little tighter, so perhaps in this case disturbing equals effective. I am a new father and that one hit me pretty hard as something that would give me just enough of a panic for me to be concerned.
From my experience, most social issues are addressed by non-profit organizations that have limited budgets to deliver messages that are relevant to the communities in which they serve. Imagine the swimming pool campaign shown repurposed to sell pool safety equipment, for example.
If I were shopping at walmart and in the basket some lazy little kid with his hands out was at the bottom I’d walk the F out.
Your Brand is You, Know your Brand!Before design, before organization, even before contacting potential channels define your brand.
During the two weeks of the campaign, 22,000 took the quiz, while 10,000 people shared it, resulting in a Facebook reach of around 11 million. The campaign has raised over $60,000 for non-profits in 2014 all while showcasing CLIF Bar and the amazing photos of their brand enthusiasts. While it’s not the perfect solution, it is a great program for impulsive super fans of Michael Kors who now have a closer link to purchasing the products they see in their feed. The campaign was started by Pete Frates and his former baseball teammates and then spread like wildfire as people challenged their friends on social media to either do the challenge or donate money to the ALS Association.
While the ‘Share a Coke’ campaign is rooted in the physical product, the popularity and reaction on social media is what made this campaign a hit.
By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore. The campaign tells Mac's audience everything they need to know about their product without being overt -- and they did it in a clever way. The campaign was apparently so successful that some states stopped requiring women to denote hair color on their drivera€™s license. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why.

These 10 posters show just how powerful guerrilla marketing can be, whether trying to solicit donations for charitable causes or provoking you to join a gym.
The car, situated right outside the door of the shop, featured another sticker that said “Toys you can’t wait to use”.
Witness Against Torture, a human rights group, used this ad to campaign for the closure of the Guantanamo Bay detention center. Feed SA, a South African charity dedicated to feeding disadvantaged people, put these decals in shopping carts and saw a marked increase in donations and a significant boost in website traffic. That kind of stuff is the kind of fodder any semi-creative, first year ad student can work with. In my personal opinion negativity is not good for any brand or to even be associated with it.
Everyone from Justin Timberlake to Martha Stewart to the city of Boston has participated in the challenge. The personalization of the bottles naturally lends itself to social media and particularly Instagram, as fans proudly share photos of bottles with their name on it. If people tell you there isna€™t room for a product, create your own category so you can quickly become the leader.
It clearly resonated with their audience -- and people were touched both by the ads and by the statistics Dove used to back up their message. Just because you find something that works doesn't mean you should keep doing it over and over to the point it's played out. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream! Excerpts and links may be used, provided that full and clear credit is given to VerticalResponse with appropriate and specific direction to the original content. Yifat Shirben says she has hit upon the marketing strategy which entails the whole of the business life cycle, from the advertising to the customer support. Surprisingly or not, depending upon the timeliness and execution of those non-traditional means, many of these social-issue solutions are given further message penetration through mass media recognition and reporting … thus increasing their efforts even more.
In just a few weeks the ALS Association and its 38 chapters received an astonishing $100 million in donations, compared to $2.7 million during the same time period last year. Knowing this, why don’t we see more typical for-profit corporations tapping into non-traditional forms of messaging? One of the most effective marketing tools to communicate with customers happens to be through creating an experience for them, a la experiential marketing. Be able to clarify this to everyone involved in the campaign and you’re guaranteed to receive the results you want.2.
Our favorite photo sharing app can be harnessed for so much more than posting pictures of your cat or lunch.Brands that are strategically engaged on Instagram have an instantly accessible platform to share personality and creativity and are in turn immersed in their fans daily lives.
The campaign has made an incredible impact, adding over 100,000 new donors to association’s cause as well as unprecedented visibility for the debilitating disease. Although her quick guide for dating your customers is too long to mention here we suggest you look her up. My experience tells me that most businesses or their ad agencies are not accustomed to, don’t know how to, nor wanting to create advertising on shoe-string budgets.
In-Line Team Transparency Now that your brand is clearly defined, relaying that image to your team is essential. Allowing your customers to truly experience; see, touch and feel is what experiential marketing is all about. The best experiential marketing campaign is one that attempts to address as many senses as possible.
All outbound marketing including paper ads, radio ads, and commercials as well as inbound marketing such as social media, blogs and websites should be clearly conveyed to the potential team.
Since Instagram doesn’t allow for direct linking in captions, creates a seamless bridge between customers and brands. This will ensure your brand image can be transferred to a potential customer in a clear and concise manner.3. The campaign had 70,000 applications via the hashtag, which a team from Marc by Marc Jacobs winnowed down to 30 who were flown from around the world to be photographed. As a leader in fashion editorial, Vogue was the first fashion publication to launch the program on their official Instagram account.
It’s going to be interesting to see how the current economy effects traditional advertising and communication methods from major corporations. By signing up for the program, users are emailed the information of an outfit or product highlighted in an Instagram post. The campaign urged customers to tag pictures of their delicious meals for a chance to have their image featured on the Applebee’s official Instagram account. This saves users the time of commenting their questions on the products, which may get lost in the shuffle, or searching various sites for the exact outfit the saw in a post.Make Your Own MercedesTo commemorate the launch of the new 2015 Mercedes GLA Compact SUV, the brand created a virtual custom shop via Instagram.
Users could create their own dream version of the luxury vehicle via different tags leading users to alternate accounts with different customizations and features.
Habitat for Humanity is one non-profit that is highlighting and encouraging all of the great content in their community.
During this year’s World Cup, BWW (assisted by the Periscope agency) turned to Instagram to connect with diners with their #Fannerism campaign. The campaign was unique in that it employed Instagram Direct, a feature that has thus not been used by many brands, in an effort to stand apart from other Instagram competitions.
The winner was awarded a spot as a volunteer at the 31st Jimmy & Rosalynn Carter Work Project in Dallas, TX. The contest asked fans to share posts of themselves enjoying the World Cup at BWW with #Fannerism on Instagram. In turn, the brand would reply to winners via the Instagram Direct function to instruct them on how to win a gift card. Pictured here is the winning design from Brita Lynn Thompson.Starbucks is known for utilizing their exceptional UGC.
Starbucks fans are some of the most brand loyal, and they create wonderful content that is often shared on the coffee brand’s official social accounts.
The winning design would then be translated to a limited edition reusable cup available for sale in the stores.
Whether the response is good or bad, it gives you to improve or revamp your message within a relatively short period of time with reduced uncertainty. The contest highlighted the brand’s imaginative fans, as well as their commitment to being a waste conscious brand with their push for the use of reusable cups. All this take away can then be reapplied at the next event to further narrow down and gain potential customers. The campaign received more thank 4,000 submissions in three weeks and awarded a young art student in Pittsburgh with the winning title for her creative cup design. Brands have been known to create TV commercials based around the responses they received from experiential marketing programs.

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