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Along with doing a video blog, you should start doing a tutorial or sales video several times each week.
The only way you are going to overcome your fear is to start making the videos, sharing them, and enjoy the embarrassment.
Maybe you can ask a question – why should I need an analysis for my software project? Each website should be SEO (Search Engine Optimization) optimized to be easier to find for Internet users. In order to support our customer business and improve its effectiveness and also security, we provide consultation and training in the IT and related areas. In todays worls it is almost impossible to match your competitors if you do not extensively use computers, applications and other tools. For companies who want tu fully focus to their main business goal and do not wish to waste resource for IT management, planning and maintenance, we are ready to offer full IT outsourcing. This may include planning, purchasing, upgrading and maintenance of IT infrastructure, including all hardware, software and office equipment. The advantage of financing trough leasing is the optimalization of company cash-flow and possibility to purchase new hardware or software according to actual needs without sufficient funds.
Email Marketing Software MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses?
At Capterra, we recently conducted a poll of 60 small businesses that use either MailChimp or Constant Contact for their email marketing needs. Despite recent hype about content marketing, social media, and mobile, for the majority of small businesses, the first step to marketing success is still through the good, old-fashioned inbox. If you’re just venturing into the world of email marketing or looking to make your business emails more sophisticated this year, you’ve likely already done a quick Google search to evaluate your options and encountered the two market leaders – MailChimp and Constant Contact. In this post, I’ll break down the primary differentiators between these two leading email marketing software providers. As a small business marketer, you most likely don’t have unlimited funds to put toward your email marketing software. MailChimp offers a “Forever Free”  version for up to 2,000 email subscribers and 12,000 emails per month.
Their paid email marketing service starts at $10 per month for unlimited emails up to 500 subscribers, and it increases $5 per month for every 500 subscribers added. High volume senders that send fewer than 4 times per month to a large list may opt for high volume, CPM pricing. Constant Contact offers a 60 day free trial period in which you can email up to 100 contacts, but it’s unlimited as to the number of emails you can send. After your free trial runs out, email marketing with CC starts at $20 per month for up to 500 contacts, and it increases to as much as $85 per month for up to 10,000 contacts. You can receive 10% off your Constant Contact account if you prepay for 6 months in advance, or 15% off for a year in advance. Nonprofits get double the incentive to prepay, with a 20% prepayment discount for 6 months and a 30% prepayment discount for annual payments. As the founder and CEO of mKonnekt, Seshu Madabushi consults SMBs on how to engage customers with their marketing platform. Both MailChimp and Constant Contact are well known for being intuitive and easy-to-use, even if you’re not very tech savvy. Phone, chat, and email support offered Monday through Friday for business hours across all time zones in the US and Canada, plus weekend email support.
Helpful resources on their site for all aspects of running a small business, such as a community forum to engage with other users, recorded video tutorials, and even local seminars and email marketing boot camp classes for some live instruction. Additional training and support services are available for an additional purchase, such as a Quick Start to set up your account, Design & Build to create custom templates, or a Personal Marketer package to have a dedicated expert on call whenever you need them. Ira Wolfe, President of Success Performance Solutions, has been using Constant Contact for nearly 10 years. There are so many features included in both of these tools that it would probably take me days to go through them all in detail (and by the time I did, they’d have already added new functionality).
But others, like Brent Levi at The Office Connection, say Constant Contact has the edge in functionality. Both systems have among the highest deliverability rates in the industry, according to Shero Designs, with Constant Contact at 97% and MailChimp at 96-99% deliverability. Based on anecdotal feedback from users, it seemed MailChimp was stricter about CAN SPAM compliancy between the two.
Dave Bowman of Design Turnpike says he’s not sure if it’s verifiable or quantifiable, but that his bounce rate and unsubscribe rates were considerably lower with MailChimp than with Constant Contact.
Of our survey participants, the primary reason that marketers preferred Constant Contact when they had used both systems was because they saw greater email deliverability with Constant Contact.  That said, according to a 2012 comparison of the systems by LightSpeed, Constant Contact was supposedly blacklisted from sending to all military email addresses… so keep that in mind if you’re sending to a large proportion of military contacts. One great user story about MailChimp’s deliverability came from PR & Marketing Consultant, Corina Kellam.
Both of these solutions have countless integrations with other popular small business software systems— from CRM software, to blogging platforms, to social media channels, and more. In a recent comparison we did of 9 CRM software solutions, the only software that integrated with all 9 of the CRMs was MailChimp.
Because Constant Contact has a built-in platform that includes a suite of its own functionality, like social media marketing, events, surveys, and the like, they don’t have quite the variety of integrations that MailChimp has in these other spaces. Tim Trampedach, a former product manager at Zynga, is now an avid MailChimp user at his current company, Level X Motorsports, thanks to the rich integrations that MailChimp offers. At this point in this massive product comparison, you might be thinking, who cares about the company culture- isn’t it the software that really matters? Copley Broer, CEO of LandlordStation, spotted the same sense of humor when evaluating email marketing solutions, and as a software vendor himself, he explains how important that quality is in a technology provider.  “The thing that attracted us to Mailchimp originally was really their design, which is really simple and well-done, and their sort of odd sense of humor. The words that came up to describe Constant Contact’s company culture most often were helpful and reputable.
Culture Winner= It depends…would you rather work with a company that’s fun and friendly or trustworthy and reputable?


I think Bob Herman from ShipTropolis sums it up best… “Both MailChimp and Constant Contact can help create success for a small business. Katie is the Director of Marketing at Capterra - a free resource that helps businesses find the right software. As Katie quoted me in the article, I’ve been using Constant Contact for over 10 years. I decided on what system to use based on my vendors who were marketing to us and that was Constant Contact.
This is Mike from Constant Contact- the danger with getting blacklisted is if you are sending emails to unsolicited subscribers. In a nutshell, that’s one of the advantages of using an email service provider like Constant Contact or Mailchimp, we do a lot of the leg work for you to make sure your emails get delivered safe and sound. Thank you for this comparison it is very well detailed and hits the areas I was looking for.
This article was helpful as I am in the process of trying to choose which platform to use for my coaching business. In the process of prepping up the first Academy Action Plan as well as an upcoming new live class (details forthcoming soon), I found myself creating landing pages. This is why it is so easy to get confused when you’re trying to figure out which solution to buy. If you simply want something that looks nice and is really hard to screw up, then LeadPages is a great fit. When you insert a logo at the top of your page, it is set to a certain size (which I find quite small).
There are some templates where you literally can’t even add an extra bullet point if you want. Personally, I find there are MANY cases where I want to create a page for something and I just can’t find a LeadPages template that is suitable.
The LeadBoxes feature is awesome for bloggers who want quick in-post opt-ins with targeted lead magnets.
I also like that I can see all my basic stats (visits, conversions, conversion rate) on a single screen for every one of my landing pages. And I must say that, after dealing with the strict confines of LeadPages, OptimizePress is a breath of fresh air! Once you’ve invested the time to create one or two solid landing pages which fit you and your brand, you can save them as a preset. Offering the convenience of supported, hosted software while being a LOT more flexible than LeadPages, TMP is a strong contender. If you do own one and you’re bumping right up against limitations, then feel free to check out the alternatives.
For those of you who simply want to get busy building your list right now and you don’t have the time nor inclination to figure out any technical stuff, then my recommendation would be LeadPages.
Well, I hope I don’t need to convince you of the importance of building your list at this point.
Check out my Academy Action Plan for a step-by-step checklist to create a highly effective lead magnet in far less time than you probably thought. I’d been trying to make sense of these landing page solutions, and your insight gives me an important piece of the puzzle, particularly that optimize press is fully hosted on wp and single-pay.
This is your shortcut to creating high-value offers (or even your first product) so you can really kick your blog monetization into high gear. Hopefully these observations about the role TV can play in marketing strategy has been valuable.  Please watch out for the next issue which puts the spotlight on the medium of Radio. You can share about a video you watched, the book you are reading, or something that happened in your life.
Our aim and advantage is ability to offer our customers full portfolio of web-related services, such as consultations, web-design, web development, web-hosting, site maintenance, SEO and online site marketing or regular security updates.
However for small or mid-sized organizations it is excessively expensive to employ own IT managers and experts to help them solve related problems. Thanks to financial leasing it is possible to finance purchase of software and hardware equipment. Shockingly, more than half of the respondents had used both systems at some point in time, which speaks to the enormous market share these two leading email marketing software providers have. Email marketing has consistently been cited as the single most effective marketing tactic for for awareness, acquisition, conversion, and retention.
Both are tailored for your small business needs, affordable, and easy-to-use… so how’s a small business marketer to choose? Luckily, you can rest assured that neither MailChimp nor Constant Contact will break the bank. He comments, “[Constant Contact] offers a tremendous amount of support and resources for the small business.
Both ESPs are committed to constantly improving their tools and releasing new functionality to keep pace with marketers’ ever-growing demands. The features it offered- such as delivery, open rate, and click-thru statistics, as well as the ability to view trends over time- were attractive benefits, especially because we did not have access to any of this information with our former, in-house solution. He notes that Constant Contact “seemed very intuitive to use and had a large number of professional-looking templates for different types of emails and industries. However, MailChimp does allow you to re-upload unsubscribes to your lists, which some reported would halt your entire account if you attempted to do so in Constant Contact. After Kellam noticed a snazzy MailChimp email from one of her clients, she began to switch over her new client accounts from Constant Contact to MailChimp. He explains, “MailChimp is extremely simple to use, has good docs (I’m including Mandrill), and it often has ready-to-go integrations into toolsets like Heroku, Magento, etc. The company offers unique content like coloring books, creative guides, and of course, their beloved mascot, the Chimp. Constant Contact invests heavily in television, radio, and other mass media advertising campaigns, and as a result, they seem to have greater brand recognition and awareness among small business marketers, despite a seemingly smaller user base.   Likewise, their customer service, online learning center, blog, video tutorials, and other stellar online resources make them a go-to for small business advice, whether or not you use their system.


Thus, based on different strokes for different folks, sign up for the free trial on both systems and spend some time churning the wheels. Sign up for a free trial of Constant Contact and MailChimp today, plus add in a few others for good measure by consulting our directory of email marketing software. I send out a weekly newsletter (50 per year) and occasional announcements regarding webinars orother announcements. Not some bandaid solution that just manages to get it done, but something which I can reuse over and over again as part of a system.
They’ve got a ton of very adept marketing behind them and the company is here to stay. The Lead Magnet delivery is a great feature (huge time saver and keeps you from having to build up additional sub-lists just for tiny little lead magnets). It comes in a theme version (which includes a highly improved blog theme) or a plug-in version (which allows you to have landing pages which operate right along side any other existing them you have). Like LeadPages, OP has a number of pre-made templates available (and I, quite frankly, think they’re better looking than what LeadPages offers). Meaning, in the future, your workflow will drastically increase because you can just use the design preset.
I feel as if the software is kind of in limbo right now because of the strong forward movement on the release of 2.0. I own multiple options for a reason… because sometimes one tool is better than the other for certain applications. And how to use them to create offers out of thin air - even when you don't have any big info products to sell. Think about all the places that you could use to increase your business if you just put aside your fears and tried.
They cannot imagine sitting in front of a camera and talking for five to thirty minutes to share a story.
This is your playground to improve your skills and at the same time to start creating a bigger presence in social media. In web development, we implement on-line publishing systems such as CMS (content management), e-business applications, intranet information systems and their add-on components. There is an analogy: if you want to build a house, you will also need a plans before you make a first dig in the ground. We realize that SEO is one of the main presumptions of success of any existing or newly created website. So they are often not able to use the full potential that IT can offer or pay appropriately high sums for both software or hardware system, than often stay unused. The more interesting finding from our study— of the businesses that had used both, 75% of respondents preferred MailChimp over Constant Contact. And according to recent reports, 59% of marketers plan to increase their email marketing budgets in 2015. While most of the same basic features are available in both MailChimp and Constant Contact, I’ve created a chart below to show where the functionality differs. We began looking for a new solution in November, 2013 after having issues with our Constant Contact account.
We quickly made the switch to Constant Contact when we heard numerous times that our emails were going to our subscribers spam folders. Perhaps one of the biggest differentiators between these two companies is their own respective approach to marketing. Ebony Grimsley, owner of Above Promotions, says, “Both products are similar in nature, but there is something about finishing your campaign and giving the Chimp a high-five. Katie has a love of all things marketing, but she is particularly fond of social media and marketing automation. When I don’t have the time, they do their research and somehow seem to post articles that fit my thinking. I really liked my consultant and he offered me bells and whistles and was incredibly patient with me. In fact, Kyle from Ten Minute Pages is actively work on a complete and total rewrite of Ten Minute Pages which is pretty killer (I know, I’ve seen it).
One thing I highly appreciate is that the customization options are strong enough that I can make landing pages which fit the brand of the Blog Marketing Academy. You can even joke in your videos about how terrible you look today and how your message is rambling. We recommend sharing your videos on Facebook, Twitter, and other social media sites to increase your viewers.
We recommend using your own voice to narrate your videos since it adds a personal touch and helps expand your authority and impact in your market.
And usually, you want to know how the house will look like in advance and that is why you hire architects and engineers. We made the switch to MailChimp, which offers a multitude of additional features Constant Contact didn’t offer.
When I finally signed up, he was on medical leave (unbeknownst to me) and I kept leaving him vm’s to pick up where we left off. One of the top leaders in the network-marketing world recently issued a challenge to his entire organization to create videos for 90 days straight. Unimpressed!” While her MailChimp emails were still being delivered, the emails she sent from her primary email address (the one she had used to set up the MailChimp account) were flagged as spam. I called back and was told the last rep was not really from billing but filling in for overflow calls.
The only way you will overcome your fear of video in your social media marketing is to dive head first into recording videos.



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