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As discussed many times in comScore’s monthly smartphone reports, Facebook is the number one app both in terms of audience reach and engagement. Google has repeatedly said that mobile is additive to the PC and not cannibalizing desktop usage. The comScore data, however, do support the idea that there’s now more internet time overall.
Despite a recent outlier report from Burst Media the weight of evidence is that mobile users overwhelmingly spend time in apps, although the mobile web browser has greater reach than apps. Regardless, we’ll likely see north of $15 billion in mobile ad revenue this year in the US. A final point to make is that mobile usage is highly concentrated among a small number of high profile apps.
There are many additional charts and data in the full report, which can be downloaded here. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.


Mobyaffiliates put together this list to help guide developers looking for assistance with discovery for their app to the best resources out there offering marketing and promotion services.
As worldwide ambassadors of the Herbalife products, it is also expected that the sponsored athletes know a little bit about the products they use and their sponsor sells. BestFit Mobile created a solution for Herbalife that was installed on the iPads that Herbalife gave to their athletes who were headed to the Olympics. About BestFitBestfit powers superior mobile solutions for some of the world's largest retailers and enterprises.
Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web usage in the U.S. Propelled by Facebook, the social networking category claims the largest share of app time spent. As the chart below indicates PC time has remained stable and growth has come in the form of app and mobile web usage. Tablets have a slightly higher percentage of mobile browser usage, given their larger screens and more PC-like behavior patterns. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior.


During the 2012 Summer Games, Herbalife was looking for a way to send their athletes to the games with more than just the Herbalife emblem emblazoned across their uniforms.
Armed with their mobile devices they had all the product information, FAQs and everything else necessary to help Herbalife nutrition products to be positioned in the best possible light. Our unique approach to powering one to one experiences with mobile users can revolutionize your business right now.
Though many of these individual datapoints have been previously released in blog posts, it’s very helpful to see them compiled in one report. The company had a requirement to display a promotional video from the company, full product descriptions, ingredients, social media sharing and of course a full color, high definition, high action sports photography and video of their great players and teams. This means, among other things, a concentration of ad revenue in relatively few publisher hands going forward.



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