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How to maximize your app users, activity, App Store ranking and revenue through smart, effective marketing. Mobile app marketing is a complex industry, so we?ve produced this eBook to shed some light on it. O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuarios. Obscurity is not a challenge these days, since social media marketing (SMM) has wipe out the perception of obscurity in terms of marketing strategies adopted by businesses. If you accept the premise the language of design (inclusive of brand marks, logos, graphic architecture, etc.) establishes the methods of identification for all brands regardless of size or standing, you must also accept the notion the designers responsible are important assets in the creation of those brands. Coming to terms with that idea brings you one step closer to understanding the vital role visual communication plays in both the construction of brand identities and in solidifying a brand’s position in the marketplace. There are predefined methods that always work but you approaches should be compatible with target audience and niche. However, these numbers are only helpful if you can take the analysis and convert it into a strategy for success. At its core, Instagram is almost entirely visual, but the comments and hashtags are a dimension that makes the social media platform even more intriguing for marketers. The world of internet marketing and search engine optimization is constantly evolving, as are the habits of online consumers. Staying relevant and positioning yourself correctly is the main purpose of internet marketing, which will get you more sales and growth for your business. Let’s take a tour of 4 fantastic tools that offer your brand that edge over your deep-pocketed competition, once and for all.
In the late 90s, email marketing emerged on the scene as a unique, highly advanced and extremely effective alternative to the older more traditional marketing methods.
It’s been more than 2 decades since email marketing took the world of marketing by storm, but it has lost none of its sheen and remains as effective today as it was in the past. Mobile analytics can often get a little messy – If you’re trying to cover all bases, you may find that you’re having to deal with multiple SDKS per app, and to put it simply, it ends up being a system that is both frustrating, and ineffective, no matter how much data you may be able to pull from each individual SDK. Luckily though, like many other problems with the mobile marketing industry, there are some bright minds working on trying to fix the problem. For 2014, app tracking tools have become even more advanced and refined, and there are plenty of different app tracking tools to get lost in. MobileAppTracking was certainly one of the early birds, and that is easily reflected in their name. MobileAppTracking has done all of the work to introduce popular and well known advertiser networks and publishers into their SDK so that you don’t have to do the work yourself, and they have also worked on many techniques to get more useful information out of your app users. If you’re spread out evenly across multiple different advertising and publishing platforms, then AppsFlyer is probably best suited for you at this point in time. What I like most about AppsFlyer is that is clearly lists what it’s SDK is capable of, and shows how users can make the most out of it on their developers page. If you didn’t know Apsalar already, you’ll know it now, and you probably won’t forget about it either. Like other app tracking tools in this list, Apsalar comes with a simple, single SDK that can serve as a replacement for pretty much any other SDK you may already be using. If you have a wide user base, it can become increasingly difficult to pinpoint issues and bugs that may arise with your application. Any crashes can be looked at and categorized by device and operating system version to easily see what’s going wrong and what devices aren’t functioning well. Perhaps not the best SDK for tracking user information for marketing purposes, but certainly a very valuable tool for ironing out kinks and grooves in your applications. Customers will also be given their own identity to make it super easy to track and gather analytics, and a neat dashboard will be able to display all of the information you’ll need to improve your mobile store.
There are many other app tracking tools available, but these five seem to be a few that have managed to grow or peak our interests so far this year. At the moment they include free shipping and from what I can tell when comparing prices with other online merchants, Amazon do currently have the best deal especially with the free shipping option. The involvement of social media can aid you keep customers, and manage your business rank among the other competitors. An appealing social media marketing strategy is one of the most successful ways to draw business and amplify profits.


When it comes to digital marketing, its strategies need to have creative and analytical implementation, in other words, you need to go about it very smartly. You’ve heard that “numbers never lie,” and when it comes to your data analysis, numbers can tell you a lot. The data should be used for predictions, internal changes, and executive decisions — otherwise, it’s just a bunch of pretty numbers. If you don’t want to do any of these things, Instagram is still a great place to play, but if you are serious about your branding and marketing efforts, Instagram is definitely the place to be. Trying to navigate through the latest developments and advances in technology can be quite difficult.
Search engine optimization is the best way to get traffic organically, but is just one aspect of internet marketing. With the internet being the great leveler, marketing your brand online is now less a function of your budgets and depends more on how smart you are in using all the various tools and resources available at your disposal.
Today, most businesses worth their salt are investing their marketing dollars in blogging to bring more traffic to their websites. When it comes to posting photo updates online Instagram could be the better choice to market your brands and businesses.
If you happen to post some really awesome and exclusive photos and videos on this rising social platform, chances are you could get instant overnight viral success. Email marketing involved using emails to acquire clients, increase brand awareness and nurture new leads. It continues offering excellent ROI compared to other digital channels such as social media or online display advertising. The current solution lies in integrated app tracking tools that can get rid of all the clutter, cut down on the amount of publishers you have to communicate with, and help you to work solely on one SDK, and just one interface.
AppsFlyer is one of the few app tracking tools that tries hard to partner with as many different publishers as possible, and the service has now been integrated with over 300 different media sources.
Apsalar has a very streamlined system to help developers acquire users and work on improving their customer lifetime value through behavioural marketing campaigns. Crittercism offers a killer user interface that provides you with a plentiful amount of information on what users may be struggling with latency wise, and also what crashes may be occurring. Bango uses data to track users and create a smooth, error-free payment system that works well for both customers and developers.
It’s always best to research a bit further though, because it’s best to be certain you’ve found the right tools for your business before using them to save time in the long run. Data can give you insights to your customer’s habits, your product success, and areas where you are underspending or spending too much.
There are several things you should know when it comes to marketing your website or business online.
Here we will point out the top 7 internet marketing trends that you should know about and learn from. With the right tools and tricks, your startup can take on Goliaths without batting an eyelid.
These businesses are also using social media to promote their blog content to get the desired results from their blogging efforts. This court is of significant importance as it is getting bigger by the day and also because it’s the people’s court both in letter and spirit; it’s the people who are sitting in judgment. The mobile photo and video sharing app has more than 200 million active users including celebrities, top brands and multinational corporations worldwide.
To help you achieve that below we’ve gathered 32 proven tips for you to better engage with and attract more Instagram followers. Personalized e-mails were sent to acquire new customers and retain existing customers, convincing them to purchase a particular product or service. If you adopt this approach correctly, you can definitely march with a loud band targeting your brand new trumpet. You can really win, and without a proper strategy you may get into the arena projecting failures. For businesses that don’t follow the guidelines set by this court, the verdicts can be harsher than a court of law. Mobile drives our interactions and decisions with media as well as with people almost every moment of the day (and night).


The business is growing, but maybe not at the pace every pundit would expect, so in this interactive session we will uncover the answers to your burning questions about mobile. Only last year the amount of mobile devices in circulation worldwide surpassed the number of actual humans living on this planet (that’s zero to over seven billion in three decades). Gene Keenan, Founder of the Collective Factory will be our featured keynote speaker and he will lead an interactive Q&A session with your real-time feedback featuring our panel of experts from across the web. In the US, people are spending almost six hours per day on their mobile phones, compared to not even three hours on desktops or laptops. The list keeps going.Nevertheless, despite these rather ridiculous statistics, mobile ad spend—and more generally, the attention marketers give to mobile marketing campaigns—still doesn’t match up.
But the optimistic news is that it (it being mobile ad spend and mobile marketing at large) is on the rise. It seems that marketers and those involved in marketing have finally started to realise just how underutilised the mobile platform continues to be.‘A study by eMarkter shows US mobile ad spend is due to increase by a whopping 50% this year, to account for 49% of digital ad spending.
Businesses and organisations that start testing the waters by trialing different methods to see what works for them are going to set themselves up to be in the best position.
These businesses will have a clear advantage over others taking longer to make their moves.
And if businesses’ mobile marketing trepidation is a tentativeness thing, now, I’m not at all sorry to say, there’s no excuse. But others have discovered new lands littered with tall palm trees dangling coconuts and caves glittering gold—customers satisfied, happy, and more engaged in their business then ever before.
Setting aside design aesthetics, there’s the even more pertinent question of, ‘Will this thing fit over there?’Fourteen percent of Ikea’s customers end up taking home ill-fitting furniture—a hassle no one wants to have. Now though, thanks to Ikea’s new augmented reality app, the chances of that issue happening are significantly lessened. When opened, the app instructs users to place the hard-copy catalogue in the place where the prospective furniture might go.
What happens then is users face the in-app camera at the physical catalogue, which brings up the furniture on the mobile screen. Users are also able to rotate and reposition the furniture to their liking; this image can then be snapped and stored. Here’s a link to a video that’ll demonstrate it far better than I can explain it.The success of this app is clear to see.
It got 6.2 million installs, and became the most highly downloaded marketing app for any brand.
More than that, users reportedly spent a whole eight minutes with the app, compared to the mere three minutes they were spending with the catalogue alone.Audi—Start-Stop AppThe best marketing is marketing that doesn’t feel like marketing.
When new Audi cars stop at a traffic light, the engine stops too—the engine then turns on again when the car starts.
The perfect way to put Audi’s technology in the face of their customers without… without shoving the technology in the face of their customers. But in 2011, they unveiled a mobile version of this loyalty card, allowing customers to pay, tip, track, earn rewards and reload cash onto their cards—all from their phones. By 2014, they were drawing in 15% of their yearly sales revenue from these mobile payments, with a whopping 12 million customers using the app.The big reason this transition to mobile was so effective was because it made Starbucks’s customers’ lives easier. It capitalised on research that found people are ten times more likely to use mobile coupons than print coupons. And not only did it make their customers’ lives a helluva lot easier to purchase Starbucks products, but by introducing this app they also incentivised customers to keep coming back, promoting loyalty and more frequent spending.Bonus CampaignA little while back we wrote an article on a campaign by Nivea, another great example of mobile marketing done right in every way. That’s what all the above campaigns have in common; they put smiles on their customers’ faces rather than drawing drooping frowns.
They can see right through lazy marketing efforts that advertise first and engage second, only at the point of sale. Good campaigns make the most of mobile technology—namely, the in-built cameras, touch screens, and location tracking. Mobile marketing is about creating a relationship with your target market, one that will not only make them remember you—but make them enjoy your company (in both senses of the word!).




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