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Illustrator has fantastic tools available for creating small print designs such as business cards. The design we’ll be building is of traditional business card proportions, making use of both sides of the card. Fill out a head of hair with lots more small dense strokes, head hairs will require longer strokes, whereas facial hair can be made up of lots of tiny lines or specks.
Drag out guides and align them with the black outline of the cards (Press CMD+R to toggle rulers on). Select the remaining guides and open up the Move window once again, this time enter -5mm in the fields. Draw a white rectangle across the first card, covering the whole template within the red bleed line. Paste the linework character into the business card document and change the stroke colours to 100% Cyan.
Continue adding textual elements to the design, but at a smaller type size and set in Cyan. Select all the elements used in the front side of the card and drag them over to the rear while holding the ALT key. Change the white background rectangle to Cyan, then create another grid swatch but this time use 30% Cyan as the stroke colour. Stretch the rectangle behind your name to fill the full width of the card and change the fill colour to white. Access All Areas members gain instant access to 100s of premium design resources & source files. I like this tutorial, i like the idea how you can share youre creativity on a business card. Follow this walkthrough on how to create a fun business card design complete with illustrated character.
Change the Fidelity to 1px and the Smoothness to 12px, toggle off the Fill new pencil strokes and Keep selected options, but turn on Edit selected paths.


If your line strays, the Edit selected paths option set earlier will allow you to redraw segments of the path to correct specific areas without having to start the path again. Move the illustration off to one side and review the linework for any misaligned intersections or gaps.
The business cards I’m used to designing come in at 88x55mm, but sizes can vary across different print firms, and of course will be created in the imperial metric system in the USA. Select the bottom horizontal guide and the two left hand vertical guides then hit Enter to open the Move window. Copy and paste this rectangle, then fill the duplicate with the previously created pattern swatch.
The illustration may extend beyond the margin guides, but keep the head within the black outline as this is the final card size once cropped. Run the right edge all the way to the bleed outline, and line the overall dimensions up with the background grid pattern. I’m using some general profile links, but you might want to add the usual contact details often found on business cards. Align everything up to the outer bleed line then delete the character, the background grid and contact details. Drag out one extra guide to identify the centre of the card, then use this guide to align up the text centrally. We have the subtle grid background providing a base to the design, the hand-drawn character and the all important contact details. The two artboards from Adobe Illustrator have been used to generate two pages in the PDF document, leaving just this one file to email over to your printer of choice.
Personally I’d create the illustration in Illustrator and then go on to Indesign to create the Business Card. I like the playful, stylish design and am really happy to know that there are printer settings when saving as a pdf.
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We’ll start by creating our sketchy figure from a profile shot with hand-drawn linework, then lay out the design with background pattern and textual information in a print ready template with margins and bleed areas. The use of single inks for each colour (C for Cyan and K for black from the CMYK model) will ensure a crisp end print. Enter the dimensions according to your chosen printer in the width and height options, and the bleed amount below.
These guides are in place to identify a 5mm safe margin around the edge of the business card. On the rear the colour scheme is reversed, and the centre rectangle continued to house a nice, fun message.
In the PDF options, select the appropriate printer’s marks in the Marks and Bleeds section. I suggested it in an article on Smashing Mag recently and the InDesign crowd rioted in the comments.
Clear out the default fill colour and set a black stroke at 1pt then trace an initial outline around the character. Here I’m using the fantastic League Gothic in white to reverse out of the cyan rectangle.
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