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No group of professionals is more reliant on presentations than sales representatives.  Day in and day out, the primary job of the sales rep is to deliver pitch after pitch, “wowing” potential customers to win new business and generate new sources of revenue. While hype and marketing-speak are a great way to grab your audience’s attention, you’ll need to back it up with hard facts.  Be sure to sprinkle in as much third-party validation as possible, such as endorsements from industry experts or testimonials from satisfied customers.
Product demonstrations can be highly effective selling tools, but they work best after you’ve already provided an overview of the solution you’re pitching, and demonstrated the potential value it can provide.  This background will enable the prospect to view the demo in context, with a greater understanding of how they can apply and benefit from it in real-world scenarios. Hi there, yes this piece of writing is genuinely good and I have learned lot of things from it concerning blogging.


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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. But, today’s buyers want not only superior products, but loyal and reliable vendors who will be there to support them throughout its life cycle.  Therefore, it is also important to project a positive image of both yourself, and your company – one that convinces your audience that you will be a trusted business partner.


I just wrote a similar blog post (What makes a successful sales presentation?) and your #3, Engage the Audience was one of my points, too. May i distribute publically distributed legal articles to my clients without violating copyright?




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