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WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage. The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results. These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC) advertising.


So what's the "correct" way to use PPC as part of your small business advertising strategy?
Begin with solid keyword research: Keyword research is the core component of effective online marketing and using keywords in advertising. Organize and group your keywords: Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns. Commit to Advertising Online: To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns. The best small business online advertisers continuously research and improve their keyword lists. While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords, WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising. Learn how WordStream, a leading online advertising company with unique PPC management solutions, can play a role in your search marketing strategy. A small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions. Which online marketing techniques will help you increase traffic and differentiate your product from competitors?
WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved.
Google AdWords is great at providing ways for you to spend money, but the vast array of features and data can be difficult to analyze.
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With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals.
WordStream's Ad Software for Google PPC helps you make sense of your AdWords account and control your spend. WordStream can provide you with tailored suggestions for your unique online advertising needs, proving personal attention without the high costs of hiring an online marketing agency.
If you're struggling to control costs and realize ROI from pay-per-click marketing, you may need a hand to break through the challenges you'll encounter while creating and implementing your small business advertising plan. Our team of Google AdWords Certified professionals can guide you and show you the best way to market your small business online. The best online advertising for one small business may very well be the worst form of online advertising for another.
And with higher click-through rates, you'll earn higher Quality Scores, which lowers your bid price and improves your rankings and visibility!
We can teach you PPC, give your account a tune-up, or even take full control of your AdWords campaigns, making sure you get the maximum return on your PPC investment.




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