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TweetBlogs used as a marketing tool is not something new, but anyone who’s had the challenge of driving up traffic for a blog will tell you that blogs also have to be promoted. Search engine marketing (SEM) and social media marketing (SMM) are two of the major ways you can promote your blog. Social media marketing, on the other hand, taps into the numerous social media sites to give your blog more visibility. Blogging and Marketing: How To Get Topics To StickEveryone is a blogger, and everyone is a marketer.
Combining Information Value and SEO Value In Website PublicationsOne thing that occasionally gets lost in the shuffle to meet numbers and standards and promote pages, brands and traffic is that fact that good SEO and high value are meant to parallel each other. Vivemos uma nova era que o mercado e as pessoas passaram a gostar de interagir, opinar e participar. Ter um site e algo essencial, pois atraves dele a empresa deixara de ser invisivel no mundo digital. Lembrando que um dos principais objetivos do Blog e ser uma ferramenta de marketing ativa ou passiva, com o intuito de aumentar e fortalecer o relacionamento com os clientes. Marketing principles permeate into every aspect of online marketing, but they’re less pronounced and little discussed.
Knowing where to advertise your product or service can sometimes be just as important as the product itself. Placements: similar to keywords, where is your audience active on the internet and also responsive to ads? Now that you have your product and you know where your audience is, you need to be enticing. This is what you normally think of when you think of price; something with a dollar sign in front of it. For any marketer, online or off, the 4 P’s are a very basic foundation of your offerings and how they translate to customers. I have been in Internet Marketing now for 3 years and it’s only because of articles like this one, which explains things in detail, that I was able to equip myself with the right tools to become successful online. Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing, it's still very much alive and kicking. Instead of doing a little work here and there, you have an organized schedule that will make it easier to manage your time and stay on task. Creating a list of marketing initiatives is easy, the hard part is planning it all out and making them work together. Next, drill down in to each item and write out what you plan to do with it over your timeline (we go more granular and list 60 days at a time instead of months). Did you know that in the next five to ten years millennials will be the core consumers in the hospitality and travel industries? Understanding how to market to this sector is critical as they enter into their peak earning, spending and travel years.  We compiled a few different insights that hotels can begin implementing now, as millennials start becoming the dominate consumer.
Millennials are looking for a unique experience and are usually willing to pay more for that better experience. A final insight to this group is that sustainability is an important component in the lives of these socially responsible travelers.  Creating and maintaining hotel policies around recycling, composting, reusing linens and towels can enhance a hotel’s reputation and give it a distinctive edge among these environment-friendly jet-setters. But how many have a website that’s popular enough to regularly enjoy a high-volume of traffic? Because I’ve got 21 easy-to-implement copywriting tips, that you can use on your business website right now. Reliant Electrical is a full service electrical company with certified and licensed electricians serving the Naperville, Aurora, Elgin and surrounding areas. Whether you looking for personal, commercial, life or heath insurance, it’s best to consult a professional first before you make your long term commitment.
Check out the new website for Graham’s Chocolates that The Marketing Group Team provided, just in time for the Holidays and New Year! We have partnered with Helping Hand to offer the best I.T Services along with the best Marketing in the Chicagoland Area!


Our mission is to remain the leader in quality marketing by providing superior products and services that are in tune with the dynamic, ever-changing world of today’s business and consumer. We won’t sleep until we’ve analyzed industry change, market trends, and the evolution of technology. We’ve dedicated our work to personalize service, by not only meeting, but also exceeding the expectations of our clients. Our mission remains providing quality marketing services and products while maximizing the profits of our clients. To set the pace, but sprint — keeping our impeccable standard of quality for products while remaining a leader in marketing services.
To be innovative, but classic — maintaining our reputation for excellence in service and customer satisfaction, while challenging ourselves and our clients with new ideas. To stay on our toes, and keep our fingers on the pulse — anticipating industry change, following market trends and catering to the lifestyles of our customers to provide the best ideas and services to our clients.
And unless you are already a famous person or blogging for a huge brand, then you can bet that you’ll need to work hard to get the word out on your blog if you want to see those page views go up. You have the option of putting up ads on social sites that offer them, like Facebook and LinkedIn.
It’s a powerful way to raise public awareness about your products and services and gain more customers moving forward.
Uma era de constante formacao de opiniao, reforcada pelos sites que potencializam ainda mais a voz das pessoas e instituicoes. E se um site confere credibilidade a empresa, um blog corporativo pode agregar conteudo, que pode ser divulgado por meio das redes sociais, palavras chaves e tags, posicionando-o entre os primeiros resultados no Google e em outros buscadores. AIDA is a customer centric theory that talks about how customers go through the buying process, from start to finish.
The ergonomics, colors, packaging, etc., but for online marketing we don’t really get to make those choices. Weight, size, anything that is a physical feature of the product, but not a major selling point.
Maybe your product is ergonomically designed for ease, maybe it is made of ultra durable glass.
You’re product could be the best thing since sliced bread, but if you’re not in the correct market space, you’ll never turn a profit.
Promotional materials can manifest in many ways for PPC, but for the most part, they’re all part of grabbing the greatest amount of attention with ad copy. Include these as your sitelinks to ensure your audience that if they don’t find they info they need on your landing page, it can be found elsewhere on your site. Let’s look at a scenario for someone trying to get a quote for insurance, then take a look at some of the perceived prices of that quote. You do your search, read a solid landing page and are convinced this is the service for you.
Just be aware that whatever you’re selling online, there may be an additional perceived price on top of the actual dollar amount that you’ll have to overcome to win someone’s business. Knowing the strategies behind each of these areas can help you understand your online efforts better and out perform your competition. We are experts at using PPC, display and social media advertising as powerful tools for our clients. In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones.
Take a look at the following excellent email infographics to get a grasp on just how powerful email can be and how you can improve your email marketing effectiveness. You are using an outdated browser, we recommend you upgrade your browser for a better and safer experience.
Hospitality Times has put together a detailed infographic showcasing the statistics of this group. As they soon become the leading group of business travelers, it is important to know what factors can influence their decisions on where they choose to stay.


Established in 2003 we have built a reputation for outstanding personalized customer service.
It means also means learning how to make use of other internet marketing tools, such as search engine marketing and social media marketing. This is not to be confused with SEO (search engine optimization), which should help you fare better is search engine result pages, but does not guarantee that your links will be shown on the first page like paid ads will do. Or you can simply (or not so simply) groom your social accounts on any of the popular social media platforms (e.g. Por essa razao, toda empresa, seja ela de pequeno ou grande porte, precisa de um site e, dentro dele, um Blog Corporativo. Dessa forma, quem utiliza a internet para buscar produtos e servicos encontrara a sua pagina facilmente.
Having a basic understanding of these principles and knowing how they correspond to your campaigns can give you a leg up over competitors. The 4 P’s are marketer centric and discuss how marketers make decisions about their marketing strategy. Maybe a standard view of the product is fine, or maybe you should have a model using the product to give customers an idea of practical applications. In PPC, we’re given some pretty amazing ways to hit large market spaces, but also to narrow down within those areas to be more effective. Luckily we’re given incremental impact over each time frame so you can be as prominent as you like during your customer’s peak shopping hours. Know the keywords your audience uses to find you or similar products so you can grab their attention at the right time. Your audience might not necessarily be looking for you, but with the right combo of messaging and descriptors, they could add you to their cart.
The price of a good or service online can be broken down into two pieces: actual price and perceived price. Sometimes shipping and handling is an additional cost on top, but either way, it’s quantified.
You go to enter your information to make an appointment and they ask for your name, phone number, mailing address, email address, and what time would work for you for an appointment. There are ways to mitigate these concerns through trust symbols, check boxes to say you wish to not receive promo emails, or that you won’t sell people’s contact info.
For example, “foodies” (who are a prevalent subset of this market) are looking for a gourmet experience and are willing to spend 42% more company money on higher end meals, compared to only 26% of non-millennials.  This means hotels will need to revamp their lobby bars, restaurants and food service to meet the expectations of this sector. Obviously, SEM is not the tack to take if you are on a budget, or don’t have one for advertising at all.
To the customer service reps at the insurance company, they just got what they needed to get started on paper work. Just one story about a bad experience with a sales team and you can kiss that customer goodbye.
Keep in mind that while launching a marketing campaign for your blog in more than one site will allow you to reach a wider audience, it is important that you only participate on platforms that will showcase your content best and that you can assure your active participation in. Not only should you know your audience’s device preference, you should also know what information they want on each device. Show your audience that others have had positive experiences and they’ll more readily believe they can too. You give your credit card information, but there’s a chance their site could get hacked and someone steals your info.
To make sure you’re holding down the fort on product, make sure your landing pages have the following features available for your potential customers.



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