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There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. I immediately started writing a comment… which turned into a page which then made more sense to create a blog post. In Vegas, the Wynn and Encore Hotels are great examples of big business, big brands diving deep into social media. With employee social media policies in place and actively engaging online with their customers, you might think the Wynn’s big hotel brand is enough. Empowering and encouraging passionate employees to step up and build the brand sounds scary, however, it works. A personal brand is a perception in the minds of others that must be developed, nurtured and managed by younger partners and rising stars—the notion that there is no one else in the marketplace quite like them. One difficulty for a brand and an employee is the question of what happens when they decide to move on from one another? Not every employee with a Facebook account needs to be involved with your online marketing. By acknowledging employees’ personal brands, you will open doors to creating a dream team of online marketing.
Communicate a common vision that allows the employee to act online and with their brand for a win-win scenario.
About Lyndi ThompsonI love leveraging online marketing tools to bring ideas to life and in front of great people.
I am a new mom, wife and online marketer living outside of Seattle on a small electric farm. When I am not plugged in helping startups achieve their next milestone, you can find me exploring the "real" Washington. The overall purpose of branding is to create relational customers, as opposed to transactional customers who are only interested in the best monetary deal at the moment.
This is done best by inviting potential customers to learn more about your company and retaining them thru a relationship built on trust. Brands such as Coca-Cola are incredibly recognizable to everybody that that has ever been exposed to their logo.
Successful branding is an important part of your company success. Contact us today to find out more reasons why building a brand is vital to your company success. Many marketers are questioning whether traditional advertising is worth the money over digital brand marketing.
Traditional brand marketing can include many different forms of advertising that is strictly meant to create brand awareness.
These are all ways you can showcase your brand in a visual way using traditional techniques. The biggest issue that people run across when it comes to traditional advertising is the costs and return on investment (ROI). So, unless you can afford to spend thousands or millions promoting your brand using traditional techniques, it’s probably not going to be worth your money. More Cost Effective – Digital advertising isn’t necessarily cheap, but it’s definitely more cost effective than traditional advertising.
Targeted Placement – With digital ads, you have more targeting options than traditional ads. Personalized Messaging – With platforms like Google Adwords, Bing Ads, and Facebook Ads, you can change your messaging for different ads to reflect different demographics. Better Tracking Metrics – Digital ads allow you to track people who click on your ads and their demographics. With digital marketing, if a specific ad isn’t performing as well, it can be easily adjusted. Digital branding is important for any large or small business to effectively share your brand across different mediums.

Just call us for a quick consultation and we would be glad to help you discover a new brand identity! They are high energy,  excited to be apart of the company culture  and often have have very strong personal brands.
It’s fantastic to have a fan base, but how can they tell their friends and family if you don’t make it easy?
They have all the right tools in place, they are staffed to be able to respond across multiple social media channels and are engaging well. From marketing, customer service and even sales, all of the rough edges that a brand might be worried about will be polished out by regular communication between company and employee. Their personal brand will stand at the forefront of influencing all types of stakeholders in the niches your firm serves via their experience, expertise, thought leadership, honesty, integrity and capabilities. Someone who has a strong personal brand and leaves could have a major impact on the corporate brand. Hiking areas like Snow Lake, riding my horses in the wilderness and volunteering for non-profits.
This means in most cases people can get the product or service they’re looking far from several competing sources.
Creating a character-like personality around your company is the most productive way to create a strong brand.
Relational customers are loyal, they continually purchase from your company over time and often speak your business’ praises of those around them. What you’re paying for when you choose traditional is the exposure in the magazine or the TV spot.
Digital ads allow you to target your specific audience within a geographic area as well as specific demographics (age, gender, interests, etc.). This allows you to make your ads more personalized which will increase the chance of people wanting to click on your ad to learn more about your brand. You can set up call tracking metrics that allow you to track where a person found your ad to call. Some brands go as far as having a celebrity – recognizable and relatable to endorse, wear and evangelize the brand. These kinds of employees are pillars of knowledge, and experts connecting outside the walls of the company. Even a luxurious 5-star resort like the Las Vegas Wynn takes the time to create enthusiasm. Mostly because they are expensive and hard to sell being a small fish in a big sea company. I am frequently referred to as “a fire hose of fresh marketing ideas,“ taking BIG ideas and converting them to actionable strategies with a focus on the customer and conversion. This character branding then incorporating it into every part of the business, especially in the company’s marketing. This eventually leads them to build a relationship with your business based mostly on trust.
Think about it, one 30 second TV spot on a Network TV Primetime channel costs a minimum of $50,000 up to $150,000.
Unlike traditional ads were your ad is being shown to anyone who subscribes to that specific magazine. The more you can track your lead sources, the more you can promote in that space and have higher conversion rates. You can’t just remove your print ad from a magazine if you’re not seeing an ROI and most of the time you’re locked into a contract. The best option is to do a little of both (if you have the budget) and see for yourself which medium gives you the better ROI for your brand. There is a gold mine of brand, company and culture evangelists right under the nose of big brands.

Among general tweets and discussion, the Wynn takes the opportunity via Twitter to seek out hotel visitors and recommend everything from entertainment to meals to drinks.
At Nerd Dinner, Scott demonstrated a free web development tool called Web Matrix: an easy way to start an ecommerce website. Maybe they talk to customers all day giving them great insight into every day customer concerns, questions and needs that could be met online. Portraying your business through your staff, storefront, hosted events and any personal interaction with customers and potential customers. Great successful branding is when you consciously build the necessary trust with potential customers.
Creating a brand that constantly demonstrates what you stand for makes a powerful statement, most potential customers will recognize that. Coca-Cola has gone above and beyond to ensure that they are the most identifiable soft drink brand in the entire world. To be honest, they can both be greatly useful, but it ultimately depends on what your advertising budget is.
Same goes for commercials, it’s not easy to just move your TV spot to another channel and expect to get an immediate ROI. We live in a digital age where people use their smart phones and tablets to do research and purchase online. They are the people the company has already hired, learned to trust, trained and empowered to build the business – Employees. When someone is passionate, has experience with the company and is empowered to represent the brand well then that is a strength and an asset.
They have made strides to personally relate to potential customers in almost every single market across the globe. This is why the digital ad tracking is so important because you can easily test new ads and placements without spending thousands.
If you’re trying to build brand awareness, you need to be in the digital space to stay up with today’s trends. Scott wasn’t sent from Portland to Bellevue to show off Microsoft tools, he was there attracting nerds, seriously nerds, developers from all kinds of companies, backgrounds and interests.
The conversation needs to happen on how the employee plans to communicate about how and why they are leaving. With the ability to incorporate into your advertising through print media, radio ads, and TV commercials as well. His positive and passionate energy lends itself so well to organizing these events I met people that traveled over 100 miles to be at Crossroads Mall eating in the mall food court. Shauna Causey did an excellent job doing this when she announced she was leaving Comcast. Once they were just a small little company, but thru branding they have become one of the most successful business in then entire world. Arming visitors with this information leads to accessible retweets and information sharing, all with the click of a button. When a young accountant expressed a need to know how to create an ecommerce site Scott without hesitation stepped up. He has a strong personal brand online, even runs his own non-Microsoft radio podcast – Hanselminutes. When he speaks of his employeer it isn’t all flowers and unicorns which to me makes the often mysterious Microsoft a little more human and maybe a even a little more relatable.

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