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As Melanie suggests, building a strong personal brand includes: reputation, trust, attention and action. Yesterday, I pick up my teenage grandson from a friend’s house and gave him a lift home.  I ask him what fun things he had done over week-end. He’s a typical technology driven teen, which includes an ipod mic in his ear, fingers that fly across his cell phone keypad, and visiting with friends on Facebook. Having easy access to a cell phone and a computer is awesome but along with this compelling technology comes responsibility… no matter who you are or your age.
Once posted on the Internet, either by computer or phone… photos and words are like feathers scattered on the wind from a broken pillow.  You simply cannot get them back! All the way through your post, you have done a tremendous job of explaining what branding is all about as well as a doggone good list of do’s and don’t's! Sometimes I wish I could lock my grands in a box until they get a little bit more common sense.
Kathy, this is one of the best posts EVER for how to use the internet and social media in particular. Branding is the image that goes through a person’s mind when they think of your store(s) and in order for your brand to be strong and effective, it needs to be consistent and built to withstand the test of time.
The way your store looks is a visual representation of your brand but a strong brand should engage other non-verbal senses (smell, touch, sound) in order to build relationships with your customers and maximize every sales opportunity.
Think about some of the strongest retail brands out there like Starbucks, Apple, Anthropologie, Disney and Abercrombie & Fitch.
So now that you know what BRANDING is, here are 5 tips to help you establish or define a brand for your business. HOW DO YOU WANT THE WORLD TO VIEW YOUR STORE?  Is there something unique about your store that makes your store stand out in a certain way?
WHO ARE YOUR CUSTOMERS?  Do you know the average profile of your most loyal customers?  Why do they shop in your store? IS YOUR MESSAGE CONSISTENT?  This is a big one! There are many ways to message your brand.  You can do print advertising, television, e-marketing, social media marketing, and event marketing to name a few. DOES YOUR BRICK-AND-MORTAR STORE HAVE A CONSISTENT AND CUSTOMER-FOCUSED ATMOSPHERE?  How often do you walk your store and shop it like your customer’s do? DOES YOUR WEBSITE DELIVER A MESSAGE THAT IS CONSISTENT WITH YOUR STORE IMAGE? Most retail stores these days have a website in addition to the free-standing store. As you set about analyzing your brand, stay true to how you are and what you have to offer. Retail is a detail business so make your to look at every aspect of your business and how it is reflected through your BRAND!
Thanks for your patience and make sure to keep checking in for my soon-to-come FREE marketing courses. Hot iron brands are the only instant, permanent cattle ID that are time tested for thousands of years with virtually no changes to the process.
On a darker side of history, the use of a hot iron as proof of ownership went beyond cattle to an area people today prefer not to think about, the ID branding of human beings. Hernando Cortez is credited with bringing the first branding irons to the Americas in 1541. Brands of every shape and design were visible on every Longhorn that came out of Texas during the great trail drives. Selecting a brand can be a simple thing or as detailed and historically meaningful as the owner desires. Simple brand codes may reveal to the owner information like pedigrees, year of birth, or ranch division where born. Colorado, on the other hand, has registered over 60,000 brands making it difficult to get a new brand with less than 4 letters. The same process can be used in a small herd where the critter is physically laid down, not on the open range, but in a back yard corral. Secretary Vilsack has wisely acknowledged the State Brand Inspection Systems (SBIS) are good animal ID.

This brand shows that the iron was not hot enough, or was not pressed against the hide long enough to make a clear permanent ID.
It is impossible to make a rule for the length of time the iron should be held to the hide, because the condition of the hair and the temperature vary. To apply the brand, move the handle in a slow, rocking motion which will vary the pressure.
On the other hand, if the iron was not hot enough, only the hair will be burned and short partially branded hair will be in the brand design.
When branding is complete, a generous rub with bacon grease using a paint mitten will promptly soothe and lubricate the hide. Modern cattle rustlers, which are numerous, truly love the current highly promoted electronic ID. When a rustler is in a hurry to haul-out, it only takes a second to cut the whole ear tip off.
Special TSCRA Ranger Scott Williamson, who is working on several rustling cases in Texas says, "It is a great deal easier in court when stolen animals are fire branded.
So, after the smoke and the dust are settled, and all the government listening NAIS sessions are over, trust your neighbors -- but fire brand your cattle! BRAND IS ALL ABOUT SHARING YOUR VALUES Or, Branding is communicating what people should expect. Branding is when your marketing platforms share a consistent and similar visual esthetic to your consumers.
Lately Branding has been more frequent and visible to the online and small business market. It delivers a consistent and easy to understand marketing communication piece between your business and consumers.
From an Internet marketing perspective consistent branding and the use of similar keywords can also help your organic rankings on the search engine results page (SERP’s) and also give you the ability to show up all over the search pages.
Branding in your marketing pieces must be consistent to deliver a clear and precise message to your consumer audience. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content! Branding an NFL Player has often been overlooked by professional athletes, but often this process is referred to as one of the most important elements to scoring endorsements, sponsors and partnerships.
As Players enter the league, many strive to become the best in their respective positions, many overlook the importance of managing their image and brand.
Too often we see players excel on the basketball court, but fail to manage their lives off the big stage. With the assistance of a marketing team that focuses on your image and brand, an NFL player can become a shining example of how a professional athlete should appear before the public and media. Hiring an Athlete Branding Expert like Anthony Fernandez can truly make the difference in your career during and after your prime. Above all… remind them that they are building an “Online Brand” that will extend way into the future. Lets say that your goal is to have happy productive children and your purpose is to create a sane and planet that promotes creativity and freedom; then you better have the firm policy in place that makes this happen. Wonderful and much needed words of advice, not only to our young, but to adults that are clueless, too!
Is it easy to see product, get items off a shelf and move from the front of the store to the back?
Recently, Secretary of Agriculture Tom Vilsack announced that hot iron branding was an acceptable form of future animal ID.
From days of the ancient Greeks, Arabians, Romans and Egyptians, slaves were often marked as property with a small brand by their owner.
Eventually, in Canada, the second session of the Northwest Territories government on August 1, 1878 established a law requiring all livestock to be branded. Spanish brands are often artistically designed with cursive, complicated circular characters.

When applied to stock, separate letters should be at least one inch apart so as not to appear attached. In order to keep the brand process simple and requiring minimal time to apply, fewer letters are always better. The side squeeze chutes eliminate the head catch and restrain the critter better from head swinging. With social media platforms like face book, twitter and Google Plus all allowing you the accessibility to create respective brand pages within their respective platforms it has become even more current and trendy to create a brand and stand out from the rest of your competition. Branding on different social media platforms and having multiple platforms speak the same language will help you have more results when visitors click hot key words into the search engines. A strategic positioning in front of the public eye can truly make the difference in landing an endorsement deal or other possibly being booked for a speaking engagement or an appearance. Creating a good experience can determine how long they stay, how they feel about the the time they spend there, and how much they value your brand.
Scenes of oxen being branded on hieroglyphics are depicted on Egyptian tombs as early as 2,700 BC.
The western American ranchers chose simpler block and open shapes, which proved harder to alter and easier to read. They may be a symbol, letter, number, character or combinations of connected or separate figures. Letters like the top point of an A are particularly prone to blotch and always should be left open. It is better to remove the iron after a couple of seconds, check the mark and reapply the iron to the parts not adequately branded.
If the animal has been properly branded, a clear outline mark of the complete brand will have a saddle leather light rust color to it. A brand symbol, for example, may be a hat, fish, pitch fork, shovel, hook, bell, spur, staple, horse shoe, or wine glass. The year code can be part of the regular numbering system, over, under, in front of, or beyond the animal ID brand number. A brand design is submitted for approval and recorded for a set fee, and only the recorded owner of that design can legally use it on their livestock. Plus, the side swing confinements are always the safest for releasing an animal from either side. A small propane bottle will heat a lot of irons and may be transported easily without the limitations of an electric cord.
It may be hot enough to burn or singe the hair, but not hot enough to penetrate the roots of the hair follicles, essential for a permanent mark.
Permanent fire brand ID not only works on a live animal, but continues to be a valid ID on the hide after processing.
This jiffy tool was developed to back-out the pin arrow and allow a person to replace it into another animal. They have been capitalizing on sending a consistent message shared through their communication platforms to the media and consumer market. Brands are simple and can be recorded on a paper tablet providing a permanent record that lives well beyond the life of the animal. It doesn't require more fees, expanded USDA staff, computer education, high tech equipment purchases (not proven to perform under range conditions) or pernicious enforcement fines. JDD is a custom branding shop with locations in Greenville and Charlotte, so all of our designs, websites, and marketing campaigns are crafted for each client based on the client’s needs.
The numbering process is practiced by most ranches providing a non duplicate ID for every animal traceable through the records of USDA through the state brand registration system.

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