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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. Do you wonder where all these brands come from?  Ten big companies own many of the familiar brands we see everyday. Consumers and commodities are brought on the same platform through advertising and branding. The idea of rational advertising is based on facts and logic whereas irrational advertising read consumer’s emotions and create or drive the messages based on how they feel about the brands.
The essential and core idea of branding is to increase sales and take the revenue sky-high by making the brand visible and desired by the users.

Branding is all about your business name recognition &  advertising is all about your brand relationship with your customers. Consumers are exhausted of traditional brand communication and they desire to receive communication in an entertaining and enjoyable way.
Thus, brand loyalty by users proves to be an important aspect that in turns a tool to generate bigger revenue and making the brands immune of economic fluctuations. And therefore, branding focuses on the promotion of quality and reputation and promises the best. Two key factors that play very important roles in today’s branding game are creativity and digital marketing techniques to reach the mass effectively.
It should be remembered that branding is not merely about the product or the name, it is about making your company look different and stand apart in the crowd.

We help a brand to be present in the content itself and therefore become indivisible from the story.
Such combination of the brand within the script of a film assists in conveying the brand message in an entertaining and appealing way.
Today’s branding has become much more prominent and a bigger tool to advertise than it was a century back.
With the incorporation of digital marketing services the competitions has got fiercer and at the same time a whole new ball game.

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