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Thanks for your patience and make sure to keep checking in for my soon-to-come FREE marketing courses. April 11, 2013 by Melissa HarrisonFiled Under: Branding, Marketing, Small BusinessDoes  your small business have a brand identity? Take notice of which social media posts are getting the most attention, what pages users visit the most on your website, and what the overall perception is of your brand.
A business that successfully harnesses the power of a strong, cohesive brand identity will reap the rewards for years to come. Case Study – How Reliance Footprint got six figure sales via a Facebook exclusive offer!
In this video, Personal Branding Guru, William Arruda, shares with you the key concepts of personal branding so you can build your practice around your authentic self.
Dubbed the Personal Branding Guru by Entrepreneur, William Arruda is the founder of Reach Personal Branding, author of the bestselling book Career Distinction and Ditch. For someone like me, doing a Diploma in Life and Executive Coaching with the view of becoming a professional coach, this video really was thought-provoking and enlightening. ICF is the largest worldwide resource for professional coaches, and the source for those who are seeking a coach. The branding of the council’s fleet of vehicles is carefully managed to incorporate all of the requirements of the branding policy plus the requirements of service units. You may have heard about “personal branding” but may wonder how to begin your own personal branding journey. The Internet is full of blog posts, articles, videos and even infographics about the benefits of personal branding but not too many give you a step-by-step guide on how to undergo personal branding for yourself. Many entrepreneurs skip this first step, but it’s really the most important step of your personal branding journey. Once you have probed and discovered your personal brand, the next step is to figure out how you’ll present yourself and tell people what you do. Now that you know how you will present yourself in the marketplace, the next step is to “produce” original content to showcase your expertise and knowledge. Now that you are promoting your brand, it’s important to think about how you can continuously add authenticity to your social media and content marketing efforts.
Now that you know the 6 P’s of personal branding, you can start creating a personal branding strategy that will attract more clients and increase your visibility.

This entry was posted in Personal Branding and tagged blogging, branding, content marketing, entrepreneur, marketing, marketing plan, personal branding, social media on November 12, 2014 by Jill Celeste. It’s the personality, visual elements and feel of your brand all wrapped up into into a cohesive plan and strategy. Make sure everyone on your team understands your brand personality by taking the time to have a training meeting. Use surveys and gather feedback on social media to tap into the pulse of what your customers think and feel about your current brand. Don’t wait until your next business plan update is due before you look into what others think of your small business brand.
Be consistent once your strategy has been set, don’t be afraid to adapt to change and understand your audience so those changes make sense.
Named one of the "Top Young Entrepreneurs" by Minnesota Business Magazine and a “Mover & Shaker” by the Star Tribune, Melissa has more than 13 years of experience in content management and strategy, branding and design, working with organizations to build strategic content marketing strategies. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
While I am watching it made me think that the best executive coaching clients I partner with are those that can identify a hobby or interest they have and use that creativity to recharge their battery, just like I do.
I have been asking myself what kind of coach do I want to be – this video sparked more, different questions I will be looking to answer in the coming few weeks. I like the question “What kind of coach do I want to be?” More videos to support your coaching business are on the way!!
Formed in 1995, today ICF is the leading global organization, with over 20,000 members, dedicated to advancing the coaching profession by setting high professional standards, providing independent certification, and building a network of credentialed coaches.
With this new blog format, ICF Global is starting fresh, adding only the top posts from the previous blog. To help you think about the steps you need to take for personal branding, here are 6 P’s that you should consider when creating a strategy to build your personal brand.
An important element of this step is to create a marketing plan on how you will “present” yourself online. People buy from those the trust, so establishing your expertise through content marketing is a vital step in your personal branding journey.
When you “personalize” your marketing, you are making deeper connections with future clients.

Constantly measure your goals and assess your work to see where you need to make adjustments for maximum effectiveness.
Share the brand strategy you have come up with – include examples, practice sessions, and hard copies of the strategy. Either you’re marketing the brand all wrong or there is a perception out there that is going to be hard to change. Melissa was listed as one of the “Top 36 Content Marketers Who Rock” by Content Marketing Institute and is a four-time recipient of the Hermes Creative Award. That connection to one another creates a tight bond with the two of us so that we relate to one another on a different plane. Buckaroos in Paradise: Ranching Culture in Northern Nevada, 1945-1982, Library of Congress. Don’t forget to consider how you’ll manage your online reputation to make sure you’re meeting your goals. The sky is the limit; you can use social media, traditional marketing, speaking engagements and more. During this step, you should also strike a balance between showing your personality and maintaining your privacy online.
Set goals and calendars for every communication channel you will use—website, newsletter, mobile—your brand should come across clearly on all of these.
Either way, you need to do something; remove the parts of the strategy that are not working. New technology will come, your customers’ needs will change and your ability to roll with the punches will be a key selling point.
When you probe, you’re discovering your personal brand so you know exactly how to position yourself in the marketplace. However, if you invest in your personal brand every day, you will reap the benefits now and in the future.

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