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As Melanie suggests, building a strong personal brand includes: reputation, trust, attention and action. Yesterday, I pick up my teenage grandson from a friend’s house and gave him a lift home.  I ask him what fun things he had done over week-end. He’s a typical technology driven teen, which includes an ipod mic in his ear, fingers that fly across his cell phone keypad, and visiting with friends on Facebook. Having easy access to a cell phone and a computer is awesome but along with this compelling technology comes responsibility… no matter who you are or your age. Once posted on the Internet, either by computer or phone… photos and words are like feathers scattered on the wind from a broken pillow.  You simply cannot get them back!
All the way through your post, you have done a tremendous job of explaining what branding is all about as well as a doggone good list of do’s and don’t's! Sometimes I wish I could lock my grands in a box until they get a little bit more common sense.
Kathy, this is one of the best posts EVER for how to use the internet and social media in particular.
Thanks for your patience and make sure to keep checking in for my soon-to-come FREE marketing courses. Hot iron brands are the only instant, permanent cattle ID that are time tested for thousands of years with virtually no changes to the process. On a darker side of history, the use of a hot iron as proof of ownership went beyond cattle to an area people today prefer not to think about, the ID branding of human beings. Hernando Cortez is credited with bringing the first branding irons to the Americas in 1541.
Brands of every shape and design were visible on every Longhorn that came out of Texas during the great trail drives.
Selecting a brand can be a simple thing or as detailed and historically meaningful as the owner desires. Simple brand codes may reveal to the owner information like pedigrees, year of birth, or ranch division where born. Colorado, on the other hand, has registered over 60,000 brands making it difficult to get a new brand with less than 4 letters. The same process can be used in a small herd where the critter is physically laid down, not on the open range, but in a back yard corral. Secretary Vilsack has wisely acknowledged the State Brand Inspection Systems (SBIS) are good animal ID. This brand shows that the iron was not hot enough, or was not pressed against the hide long enough to make a clear permanent ID. It is impossible to make a rule for the length of time the iron should be held to the hide, because the condition of the hair and the temperature vary. To apply the brand, move the handle in a slow, rocking motion which will vary the pressure. On the other hand, if the iron was not hot enough, only the hair will be burned and short partially branded hair will be in the brand design. When branding is complete, a generous rub with bacon grease using a paint mitten will promptly soothe and lubricate the hide. Modern cattle rustlers, which are numerous, truly love the current highly promoted electronic ID.
When a rustler is in a hurry to haul-out, it only takes a second to cut the whole ear tip off. Special TSCRA Ranger Scott Williamson, who is working on several rustling cases in Texas says, "It is a great deal easier in court when stolen animals are fire branded. So, after the smoke and the dust are settled, and all the government listening NAIS sessions are over, trust your neighbors -- but fire brand your cattle! No one would remember the Good Samaritan if he'd only had good intentions; he had money as well.
One of the consequences of such notions as entitlements' is that people who have contributed nothing to society feel that society owes them something, apparently just for being nice enough to grace us with their presence. BRAND IS ALL ABOUT SHARING YOUR VALUES Or, Branding is communicating what people should expect.
Companies spend thousands of dollars building their brands and defining their reputations – often using superlative terms. This is part of the evolving role of corporate communicators as stakeholder-engagers with the added responsibilities to work internally to ensure that the messages are not ahead of the reality, and with stakeholders to help ensure that the expectations are reasonable. When faced with organizational resistance, some people are tempted to build external demand, hoping this will provide the burning platform for the changes that they seek to implement. Piloting the program in places where improvement is clearly needed and will have the greatest impact can lead to dramatic results. In an ideal world, there would be little downside to complete transparency – and sharing the mistakes as learning opportunities long the way.
When Google announced its energy use, many people were shocked at the massive size of their footprint.  By revealing its energy usage, Google not only acknowledged its impacts, it took the first steps toward managing its energy use and sourcing, while at the same time increasing stakeholders’ expectations for both reporting and progress. We must create an environment in which transparency and authenticity count and are valued in their own rights, because transparency is necessary for a more complete and balanced determination of corporate reputation – and when transparency is met with a balance of understanding as well as criticism, it is easier to be authentic. John Friedman has more than 20 years of experience in public relations and corporate communications.
Ecopreneurist is part of the Important Media network of blogs working to make the world a better, greener, more profitable place.
Branding is when your marketing platforms share a consistent and similar visual esthetic to your consumers. Lately Branding has been more frequent and visible to the online and small business market.


It delivers a consistent and easy to understand marketing communication piece between your business and consumers. From an Internet marketing perspective consistent branding and the use of similar keywords can also help your organic rankings on the search engine results page (SERP’s) and also give you the ability to show up all over the search pages.
Branding in your marketing pieces must be consistent to deliver a clear and precise message to your consumer audience. Become a Private Member and Empower Your BrandJoin thousands of subscribers getting exclusive content,private case studies, updated industry insights and valuable business growth strategies.No Spam ever, just great content!
Branding an NFL Player has often been overlooked by professional athletes, but often this process is referred to as one of the most important elements to scoring endorsements, sponsors and partnerships. As Players enter the league, many strive to become the best in their respective positions, many overlook the importance of managing their image and brand.
Too often we see players excel on the basketball court, but fail to manage their lives off the big stage. With the assistance of a marketing team that focuses on your image and brand, an NFL player can become a shining example of how a professional athlete should appear before the public and media. Hiring an Athlete Branding Expert like Anthony Fernandez can truly make the difference in your career during and after your prime. You’re asking your audience to believe in you, your team, your company or your product every time you stand up to speak. Your brand says what your personality is like – whether you’re likeable, trustworthy or funny. Your personal brand will be integral for getting you what you want whether you’re representing yourself, your team or your company,.
Your audiences make decisions about your personality from the way you present, whether or not you take time to think about your personal brand. Once you understand how each of these four branding tools can help you to stand out and be remembered, take a look at our branding case study, digging down into why Garr Reynolds’ personal brand works.
Hannah JonesHannah has spent the last few months getting to know PowerPoint and Prezi, and sharpening her design skills. Connect With Jim HereHello from meThis blog is about helping the novice and the experienced speaker add polish, poise and impact to their performance.
All my experience of pitching and presenting tells me that there's no 'one right way' to present. We are delighted to be sponsors of Shakespeare's Globe Theatre in London. The Globe Theatre is a faithful reconstruction of the open-air playhouse, first built in 1599, where Shakespeare worked and for which he wrote many of his greatest plays. Each year the theatre season runs from April to October with productions of work by Shakespeare and his contemporaries, as well as modern writers.
As a proud English company, based in London, we are thrilled by Shakespeare's work and traditions, and the idea of The Globe as the 'home of Shakespeare' as it was meant to be seen in the Elizabethan London thrills us to this day.
Above all… remind them that they are building an “Online Brand” that will extend way into the future. Lets say that your goal is to have happy productive children and your purpose is to create a sane and planet that promotes creativity and freedom; then you better have the firm policy in place that makes this happen. Wonderful and much needed words of advice, not only to our young, but to adults that are clueless, too! Recently, Secretary of Agriculture Tom Vilsack announced that hot iron branding was an acceptable form of future animal ID. From days of the ancient Greeks, Arabians, Romans and Egyptians, slaves were often marked as property with a small brand by their owner. Eventually, in Canada, the second session of the Northwest Territories government on August 1, 1878 established a law requiring all livestock to be branded. Spanish brands are often artistically designed with cursive, complicated circular characters.
When applied to stock, separate letters should be at least one inch apart so as not to appear attached.
In order to keep the brand process simple and requiring minimal time to apply, fewer letters are always better. The side squeeze chutes eliminate the head catch and restrain the critter better from head swinging. John Friedman points out seven ways companies, big and small can build a reputation that lasts. Some will use data from internal surveys or seek external validation from third parties to validate the brand attributes that matter to them. The data demonstrate universality (or progress toward it) and the examples offer context and meaning – assuming there are enough examples. Document those improvements, of course, but moderate your internal and external communications (actual mileage may vary, highway mileage will probably be less). Promoting and promising huge gains may intimidate internal stakeholders who recognize that cannot possibly be replicated while, at the same time, building outsize expectations in external stakeholders’ minds. Sadly, the impact of missed earnings expectations on stock prices offers a real-world counter to that idealism. It would be unfortunate and misguided if those who advocate for transparency and accountability were to do anything but laud the company for its courage and convictions.
Reducing travel will reduce costs and benefit work-life balance for your employees but, it does not in fact reduce actual emissions. Since 1998, he has been helping companies large and small engage in programs that help drive performance by realizing their environmental, social and economic goals.
Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries. With social media platforms like face book, twitter and Google Plus all allowing you the accessibility to create respective brand pages within their respective platforms it has become even more current and trendy to create a brand and stand out from the rest of your competition. Branding on different social media platforms and having multiple platforms speak the same language will help you have more results when visitors click hot key words into the search engines.


A strategic positioning in front of the public eye can truly make the difference in landing an endorsement deal or other possibly being booked for a speaking engagement or an appearance.
Every audience is quick to form impressions of you based upon the way you speak, the language you use and the way you and your slides look – not to mention the content you’re sharing. Put some thought and effort into the way you present, and you can create an image for yourself as competent, knowledgeable, charismatic and funny. And finally, find out how four little words can help you to craft a strong brand and test your success – the four word personal brand test. My mission is to help you make the most of your opportunities, and stand out from the crowd, whatever you do. It's too complex a subject to be so certain; and I would beware of every trainer, book or article that suggests there is 'one right way'. Each year over 350,000 members of the audience experience the 'wooden O' sitting in a gallery or standing as a 'groundling' in the yard, just as they would have done 400 years ago. See here. Scenes of oxen being branded on hieroglyphics are depicted on Egyptian tombs as early as 2,700 BC. The western American ranchers chose simpler block and open shapes, which proved harder to alter and easier to read. They may be a symbol, letter, number, character or combinations of connected or separate figures. Letters like the top point of an A are particularly prone to blotch and always should be left open.
It is better to remove the iron after a couple of seconds, check the mark and reapply the iron to the parts not adequately branded. If the animal has been properly branded, a clear outline mark of the complete brand will have a saddle leather light rust color to it. Other companies will use examples that support the desired reputational attributions – ‘proof points’ to validate their image.
Consistently referring back to the same example(s) are signs of a company or organization resting either on its laurels, or disconnected from the reality on the ground. Dunning a company because of a missed milestone due to circumstances beyond their control (such as a natural disaster forces an unexpected shutdown of operations or delivery of a key piece of equipment) may unfairly impugn their intentions and their efforts.
While emissions from the flights not taken were not part of your footprint, those planes did fly and those emissions did enter the atmosphere.
Identify what your brand is; and work out how to deliver a consistent, unique brand image each time you speak to others. Brands help us to remember – whether it’s the restaurant which serves unusual food combinations or the speaker who always tells great fishing stories.
A brand symbol, for example, may be a hat, fish, pitch fork, shovel, hook, bell, spur, staple, horse shoe, or wine glass. The year code can be part of the regular numbering system, over, under, in front of, or beyond the animal ID brand number. A brand design is submitted for approval and recorded for a set fee, and only the recorded owner of that design can legally use it on their livestock.
Plus, the side swing confinements are always the safest for releasing an animal from either side. A small propane bottle will heat a lot of irons and may be transported easily without the limitations of an electric cord. It may be hot enough to burn or singe the hair, but not hot enough to penetrate the roots of the hair follicles, essential for a permanent mark. Permanent fire brand ID not only works on a live animal, but continues to be a valid ID on the hide after processing. This jiffy tool was developed to back-out the pin arrow and allow a person to replace it into another animal. The major vulnerability of this approach is that just one outlier example can even more effectively be used to discredit the point, even if it is the exception. Without the accompanying data, it takes on significance beyond itself. An example of a promise is when a company commits to reducing specific emissions by a specific amount (absolute or percentage) by a certain date. Similarly, energy reductions do not correspond to a reduction in output (or emissions) from the power plant.
They have been capitalizing on sending a consistent message shared through their communication platforms to the media and consumer market. All are ways of describing Fundamental Attribution Error, the fact that we all make sweeping judgements about the people we meet based on the ‘thin slices’ of information we can glean about them.
Brands are simple and can be recorded on a paper tablet providing a permanent record that lives well beyond the life of the animal. It doesn't require more fees, expanded USDA staff, computer education, high tech equipment purchases (not proven to perform under range conditions) or pernicious enforcement fines. A plan outlines how they intend to do so, and often requires a baseline measurement to be substantive.
The numbering process is practiced by most ranches providing a non duplicate ID for every animal traceable through the records of USDA through the state brand registration system.
The program puts the plan into action and performance measurement offers a scorecard or dashboard against both the plan (have we installed the needed equipment, reduced energy use, etc.) as well as the promise (numerical reporting on the actual emissions).



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