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We couldn't process your order because you have this event open on multiple tabs in your browser. This ticket covers the price of your Branding Workshop Tuition and Materials PLUS a catered lunch.
Most entrepreneurs and small businesses jump in, getting a logo and a website to just "get by" until they "get big." However, they may later find themselves stuck in between a rock and a hard place. When you start with professional branding that powerfully represents who you are and what you stand for, designed around connecting with your target market, your business can grow more easily and effectively. This exceptionally designed program provides you with the unique opportunity to start or revive your business. Persnickety Creative is a full service design studio offering the highest quality branding, graphic design and web development to small and medium sized businesses. Brands, just like people, have a voice – the tone, manner and personality of communication that distinguishes one personality from another. The Blake Project, the brand consultancy behind Branding Strategy Insider, offers a one-day creative development workshop for corporate communication and marketing executives to develop the foundation of their unique brand voice to help everyone in the organization tell the brand’s story in a consistent and compelling manner. Through highly facilitated, interactive discussion and team exercises, participants will gain clarity, confidence and consensus in the strategic and creative decisions they will make in building the foundation of their brand voice. The “familiar” characteristics and themes therein that enables your brand storytelling to be mythic and memorable. The nature of this workshop requires strategic decision making that is usually in the domain of the executive and senior leadership of the organization most responsible for corporate communications, investor or public relations, marketing and brand management and marketing communications.
An executive summary will be provided following the workshop, outlining the core decisions and activities of the workshop. Please email me, Derrick Daye for more about how the strategic and educational versions of The Brand Voice Workshop can benefit your brand. If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a tailored learning solution for you.
Brand Education is a core competency of The Blake Project, the brand consultancy behind Branding Strategy Insider. Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands. Subscribe to Branding Strategy Insider Now and get regular updates and two FREE Chapters of Brad VanAuken's best selling book Brand Aid direct to your inbox. CLICK HERE To register for this Oct 2nd workshop organized by Caerusnet Ann Arbor Member, Dave Murray, aka. Workshop is about branding, package design, strategy, illustration, and naming; anything that surrounds a brand, that moves it off the shelf and into people’s lives. Bic’s lighter wraps give consumers a gallery of choices to express their moods and styles.
Workshop showed their creative spark by developing a Flick Your Bic series that would reinterpret current design trends for Bic’s lighters. Do you want to learn about personal branding?Do you want want to learn how to differentiate yourself? In this workshop, marketing professional and passionate branding advocate, Maria Sorger, shows you a step by step process on how you can create your personal brand. MEDIAHRAR presents: "Model Branding Workshop" The purpose of the Model Branding Workshop is to educate, encourage and advise Twin Cities' models on best practices for branding themselves as it pertains to their modeling career.


Personal branding training workshops & consulting services designed to unleash the power of brand YOU. Today’s networked society leaves smart Individuals and organizations no choice but to actively build and express their personal brands in a way that reinforces trust, confidence and integrity. This workshop is designed to bring you up to speed with this new concept in career management. Are you an ambitious individual looking for ways to stand out in a competitive, crowded and global marketplace?
Thank you for facilitating the Personal Branding Workshop last Friday for the Young Women in Business Society – SFU Chapter.
This hands on interactive workshop teaches you the skills to build a strong and authentic personal brand and market it to your stakeholders. In today’s connected, competitive and crowded world creating powerful first impressions and efficient personal brand management are a top priority in any career strategy. We define your promise to the market, or positioning and the key messages to support that positioning. Please enter a quantity of 1 or more next to the type or types of tickets you would like to purchase. Other businesses will want to work with and affiliate with you because your branding will show how you are a credible, trusted source. We specialize in providing strategic design to further your brand and help you market your business.
Brand Voice is a more specific and highly useful tool for marketers to create and manage the unique personality of their brands over time. A story based in purpose and the shared values that shape the organization delivering on the brand’s promise. Within the context of the brand’s archetype, participants will map archetypical associations to the brand’s identity, brand purpose, and brand expression. This is an expression of the values that shape your organization and the perception of audiences – not only through brand messaging and content (what you say), but also by emotional and empathetic expression (how you say it). How far your brand voice can extend and still remain relevant and adaptable to different marketplace conditions. This comprehensive document will serve as a tool for effective internal brand engagement and maintaining the consistency of your brand voice across the organization,  delivering on your brand promise from the inside out. As practitioners and educators we deliver interactive brand education workshops and keynote speeches designed to align individuals and organizations on essential concepts in brand management and empower them to release the full potential of their brands. Army and Wyndham Worldwide are some of the organizations that have turned to The Blake Project for help in meeting learning objectives. We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. As in all Workshop projects each lighter illustration was conceived, developed and illustrated in-house by the Workshop design team. Please fill out the form below and provide as much information as possible about updates to this event or venue. Organizational success means high touch transparency, conversations and an emotional connection with your stakeholders. Employees are your most organic channel of marketing, educating them in Branding can unleash results impossible through traditional media.
How is your personal brand being perceived currently and does it do justice to who you really are? Or a progressive organization seeking competitive advantage by leveraging your most valuable resource, your employees! With the increase in web impressions as the first point of contact beyond a resume, the results that your name brings up is immediately tied to an impression of you! Our students and executives greatly enjoyed the practical and relevant discussion on how to manage our personal brands.
In addition to the introductory topics taught in my half day workshop, I will help you create an action plan to strengthen your personal brand and get a head start with the tools that best suite your purpose.


You will leave with a clear direction for your brand moving forward and a clear creative brief to issue your chosen graphic designer. Your target market will be irresistibly drawn to your brand, making your potential for business growth dynamically different than the average small business. It repelled buyers and confused my market and if I kept it up I would have totally killed my business. Aligned with the brand’s identity (who the brand is), brand voice establishes the distinctive personality of your brand that builds deep emotional connections with customers, employees, strategic partners and stakeholders. What mood, tone and manner are required to say the right things, the right way, at the right time?
BSI is a service of The Blake Project, a leading brand consultancy based in the United States, serving marketers around the world. An MBA graduate she has over 18 years of marketing experience with multinational organisations. My Personal Branding consulting services are highly customized to meet your unique needs and help you excel in the age of innovation and social technologies. In the age of the individual, corporations must align corporate values and success with those of their employees to stay competitive and maximize human potential. Most importantly, you gave us tools that we can act on right now – finding out what’s associated to our online profiles, how to manage and improve that, as well as offline tips. This Personal Branding course also teaches you how to harness the power of  social media and use it to your advantage to manage your reputation for a successful career.
In today’s world of soft power, perceptions and reputation can easily influence stakeholder interest in you! Before I met Rebecca I paid $5,000 to have a branding overhaul and it was worth every penny. Since then she has served as graphic designer, brand manager and creative director at several large companies.
I will help you identify your valuable traits and implement a strategy to enhance your identity.
This workshop teaches you the art of managing your identity, marketing and leveraging your personal brand to create dynamic first impressions for career success. I then met Rebecca and had her implement my brand into my visual identity with my logo, web graphics and business card. After leaving Corporate America Rebecca opened the doors of her own successful graphic design and web agency. The Brand Voice Workshop is commonly delivered in conjunction with The Brand Positioning Workshop and The Brand Storytelling Workshop. This workshop teaches you the art of aligning your corporate and personal brands and is customized to meet the unique needs of your business. I recently conducted this First Impression Personal Branding Workshop at Ignite 2010 – The University of British Columbia Career Conference held in Vancouver. Her talents and abilities assist clients to not just have a pretty logo, but a powerful identity branding message.
It's like she knew what was inside of my head and magically turned it into the perfect images with the right message I want to get across. Not only does Rebecca have powerful business branding intuition and an impeccable eye for design, she also has a gift for guiding entrepreneurs to discover who they truly are so their essence and passion can be communicated properly in their identity branding.
With Rebecca's vast knowledge and experience with branding AND design, which is a rare combination, she is a miracle worker when it comes to business.Rebecca's heart of serving real entrepreneurs of all levels is apparent for the value she is providing in this workshop. The value she is creating will separate your business from your competition because your brand is the biggest attraction factor to profit. Working with Rebecca in my final stages of my rebrand process has been one of the best investments in my business and has provided a return on my investment ten times over.



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