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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It was funny, when I sat down to do this year’s version, I realized that so much had changed in just one year. Once you click the button, filling out your name and email in and click submit, you will immediately be able to download the PDF version of the marketing ideas that have been updated for this year! I am pleased to help small business owners with my TOTALLY FREE, 100 Free Marketing Ideas Handout to help grown your business!
If you are here, you visited my Marketing Artfully website or attended a networking event or heard me as a marketing speaker somewhere! I offer these 100 Free Marketing Ideas to anyone who wants them, with full rights to share them or send this link on to someone else who you thing could benefit from them! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans.
Timing: Before you do any marketing on Facebook, you need to know when is the best time to do it? Here are five innovative Facebook marketing ideas that will help bring your business to as many Facebook users as possible. Display a discount or a free offer (buy one get one free is always the most popular) on your Cover Photo. Focus your Facebook marketing on your local audience first - there's more chance that people will recognize you and become a fan. There are a whole host of other ways to generate interest from your fan’s friends using your Cover Photo so get creative. As with your Cover Photo, there are plenty of ways to get people to share your content and generate exposure for your business on Facebook.
Another great way to get more likes and shares on your content is to just ask people for them as shown by this Mothercare post below. You already know the value of great customer service and Facebook is a fantastic platform for you to show others how well you're treating your customers. There is plenty of evidence to suggest that most people find popular brands' Facebook pages more helpful than their websites which clearly demonstrates the potential your Facebook Page has to engage your customers. It's relatively easy to find apps that allow your customers to post feedback, testimonials and even complaints. Replying to individual comments that people make on your posts (make sure you switch on the Reply feature). Changing your Cover Photos seasonally or in the run up to special sporting events or public holidays. Sharing amusing, fun and informative photos and videos related to your staff, brand, products, services, shop or office. Rewarding any customers who tag themselves in your images because, when they do, those images are displayed on their own walls which gives you more exposure. Add Facebook plugins to your website so your site visitors can share your content on Facebook. If you have a retail business selling to your local area, encourage people who visit your premises to check-in with Facebook.
There are many ways to grow your business on Facebook, but these basic ones apply to virtually all small business types. This is actually a handout from a Free 15-30 minute speech that I give at networking events. Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People.
Many people focus on the fact that it's therefore painless to get started and forget that it is just as painless for their competitors as well.

When someone 'Likes' your Page on Facebook, your Cover Photo will display on the Facebook wall of their friends.
When people share your content, not only do their friends see it, but they will also see all your future updates in their own news feed. Consider using a signature tool like Wisestamp so you can include dynamic content in your email signature such as your latest Facebook Page post. When they do, that check-in will show up on their own timeline along with a link to your Page.
As part of the larger direct mail industry, these postcard marketing ideas will •expand your business is new & exciting ways.
Your postcard marketing ideas are only as good as your ability to see them through all the wayto the end. If you have a networking event in the Denver, Boulder, Clearwater or Tampa area that you would like to have a speaker for, give me a jingle at 727-415-9165!
Ask yourself how you intend to outsmart your competition to get your business in front of the huge audience that makes up Facebook's user base?
Once you've dealt with the above: set your objectives and budget and decided on your timings and touch points factors figured out and realistic expectations set, then you'll be in a position to get started with Facebook marketing. Simple competitions like asking customers to guess what is in a picture that you've blurred using Photoshop is a simple way for you to get people involved. Or, for you, is it a research exercise for you to find out which of your products or services is most popular? So many businesses start strong with great intentions but then soon tail off when they get busy or something else grabs their attention. So does humour, interesting or amusing images (but please, no more cute cats), inspirational quotes and posts about free offers or discounts.
Stick with me to the end as I share exactly how our team are using these exact strategies to build our businesses.Mailbox Money!Postcard Marketing Ideas That DuplicateWhy postcard marketing ideas instead of the latest and greatest social media or Internet marketing tricks? How many people do you know that are struggling to understand social media, capturepages, WordPress plug-ins, SEO, PPC, LMNOP? Are you going to run promoted posts, sponsored stories, Facebook advertising or some combination of the three?
Well, some people will Like your Page because their friend did and they share similar interests. First, when marketing online, it’s becoming increasingly difficult to get your advertising noticed and to stand out fromthe crowd.
Anyone can do this style of marketing without being technical or bugging friends, family or neighborsabout their business opportunity.A very important concept to know is the average time someone will look at your ad.
Now we are getting into the more highly targeted approaches to your postcard marketing ideas.
Are they visiting the site on their laptop or PC and therefore seeing adverts as well as everything else? There’s a lot of noise and often, it’s getting tuned out and ignored.Second, the direct mail industry is actually growing year after year.
Or are they using an app that presents a cut-down version that doesn't display your adverts as frequently as you would like?
Despite this, few entrepreneurs in the Internet, affiliate andnetwork marketing niches are using any postcard marketing ideas to their advantage. They believe that it’s too old school inthis modern world of high-speed Internet connections, fancy gizmos and the latest social media marketing courses. You most likely tuned out so manyof them that you lost count and are not aware of how often they are happening to you.Simple Postcard Marketing Ideas You Can Do Today Here’s 21 Postcard Marketing Ideas You Can Start NOW! You can greatly reduce your overall expenses when starting out by doing a team Co-Op and split theadvertising costs.12).

This will keep your business stable so it can have a foundation for growthand the ability to scale.13). You want your message to create an emotional response that compels them to take actionimmediately.5). These colors have been tested by the hundreds of thousands by some of the best directmail marketers in the world. The snowball effect of a flurry of activity and new business will create a ripple effect throughout yourentire organization, even if you have multiple departments not involved in the marketing end of the business.14).
The first three outperformthe alternate choice of red, but sometimes a great sale is worth picking up that color and testing it.6). I recommend reinvesting at least 20% of your profits right back into marketing so you can continueto scale your business. If you don’t require those profits for your monthly bills because you are not currently taking a salaryfrom your business, then invest even more.
One of the biggest mistakes marketers make is to go out and spend their “profits”and celebrate their success to early. Doing so leaves you with less money to do another campaign.Be creative with you marketing just like thesemailboxes15). It has been said that people need to see your message up to 7 times before they will make a buyingdecision. Test the card color, the size of the text, the font, the salescopy, your call-to-action, your sales process, your follow-up……everything. Depending on the nature of your business, you may want to send your postcards to them multiple times, testing newsales copy and other tweaks along the way. Some of my favor headlines say things like: “WARNING!” “ATTENTION” “CAUTION” “DANGER” “NOTICE”.
These types of headlines, on a pastel yellow postcard,look like something from the utility company, county, city or state departments. You can do it yourself, pay someone, do residentialor commercial, at networking events, bulletin boards, etc.
Postcard marketing ideas are great when selling inexpensive reports, guides andinformation. You could create something of value for them, print it very inexpensively and sell if for $39 or $59 each.18). Here in the United States, we have a service from the USPS where they will deliver toever house in a neighborhood based off of the zip code you specify.
This is similar to you doing it from door to door, but insteadit goes directly into the mailbox, which you can’t do otherwise (it’s illegal to put stuff in people’s mailboxes, the postal carriermust do it). This is an excellentway to build your list and create a follow-up email campaign in order to get that 7 exposures they may need in order to makea buying decision like me talked about earlier.19). You decide where to target, you give them your postcards sorted into bundles of 50-100, they do the rest.
Add a QR code for the tech savvy crowd so they can access your information from their mobile device. Having multiple ways in which to engage your audience will increase your leads and sales.20). Whatever your marketing message is, be sure that they message is consistent across all channels or you willlose leads and sales. The most congruent all of your postcard marketing ideas are as the prospect movesthrough your sales funnel, the more likely your offer will make sense to them and the more likely they will pull out their creditcard and do business with you.

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